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ESPN BET Named Official Sports Betting Sponsor of the PGA Championship Through 2026

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The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026. The 2024 PGA Championship will take place at Valhalla Golf Club in Louisville, Kentucky from May 16-19.

This agreement marks a milestone for the PGA Championship as it becomes the first men’s golf major to establish an official sports betting sponsor. ESPN BET is a best-in-class online sportsbook that combines PENN’s proprietary in-house technology and deep sportsbook operational expertise with ESPN’s industry-leading brand and multiplatform reach.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship. The added onsite presence of ESPN BET as well as broadcast and content offerings will provide spectators with exciting new ways to enjoy and engage with all of the action during the PGA Championship,” said Jeff Price, PGA of America Chief Commercial Officer.

“We’re pleased to be the PGA of America’s first ever gaming partner and align ESPN BET with this prestigious men’s golf major. We look forward to accessing highly engaging touchpoints to bring ESPN BET onto the course and into the PGA Championship broadcast on ESPN. With the PGA Championship set to take place in states where ESPN BET operates through 2026, this partnership provides us with a great opportunity to interact with and engage golf fans,” said Jason Birney, Vice President of Operations at PENN Interactive.

The 2024 PGA Championship will feature the ESPN BET Members Lounge located adjacent to the green on the par-4 13th hole. The ESPN BET Members Lounge is a premium hospitality space available only to ESPN BET account holders. The lounge offers views of Valhalla’s newly renovated signature 13th green and includes a variety of amenities including beverages, covered seating, a VR simulator of the 13th hole, special ESPN BET offers for patrons on site, and more. Additional consumer-facing activities will also take place in the lounge throughout the week.

In addition to activating onsite at the Championship, ESPN BET will be integrated into broadcasts on ESPN networks, with betting odds and insights provided to enhance storytelling within the Championship. The sponsorship also includes opportunities for collaborative content across PGA of America digital media platforms. In the leadup to the Championship, ESPN BET will offer specially curated PGA Championship betting offers prior to and during all four rounds of competition.

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Win Systems will showcase its new range of Gold Club Colors electronic roulettes at PGS.

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Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the upcoming edition of the Peru Gaming Show (PGS), taking place on June 18 and 19 in Lima.

The company will be present at booth #60, where it will showcase its latest casino solutions, including the launch of one of its main highlights for the year: the new range of Gold Club Colors electronic roulettes.

Maintaining the elegant and functional design that characterizes this renowned roulette, the new Gold Club Colors takes a step forward in its evolution by incorporating advanced customization options. It allows for the personalization of elements such as LED colors, armrests, cylinder, ball track, and more. It also offers newly designed (optional) game cloth and a dynamic paytable. These enhancements not only enrich visual experience but also foster more immersive interaction and help operators stand out in highly competitive environments.

In addition to the roulettes, Win Systems will also present its range of slot machines, including the Rhapsody XL with the Gamestar+ 30 multigame, featuring a wide variety of titles optimized for top performance. Attendees will also see the Sublime cabinet in action, featuring games like Fenghuang and Orion, known for their high-quality graphics and strong player appeal.

Another major highlight at the Win Systems stand will be WIGOS, its renowned casino management system, currently operating in over 600 casinos across 25 countries worldwide. WIGOS continues to strengthen its position as a leading solution thanks to its reliability, adaptability, and ever-evolving portfolio, which includes player loyalty tools, intelligent promotions, real-time control, and advanced analytics capabilities. Its strong presence in Latin America reinforces Win Systems’ strategic position in the region, offering local operators a comprehensive solution to maximize operational efficiency and enhance the player experience.

“We’re very excited to return to PGS, a key event for us due to its strong connection with the Latin American market. And there’s no better setting to unveil Gold Club Colors, an evolution that redefines our electronic roulettes and delivers a completely new visual and gaming experience,” said Eric Benchimol, CEO of Win Systems.

With this participation, Win Systems reaffirms its commitment to innovation and to Latin American operators, by developing products that combine advanced technology, attractive design, and deep player insight.

For more information about Win Systems and its cutting-edge gaming solutions, visit winsysgroup.com.

 

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Circa Sports Kentucky to Open State’s Largest Sportsbook at the Mint Kentucky Downs This Summer

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Circa Sports Kentucky to Open State’s Largest Sportsbook at the Mint Kentucky Downs This Summer

 

Circa Sports Kentucky is expanding its footprint with the debut of Kentucky’s largest retail sportsbook at The Mint Gaming Hall Kentucky Downs in Franklin. Opening this summer, the new 21 and over venue will feature an 80-foot-wide LED screen, a 31-foot-wide odds board, and over 5100 square feet of action-packed space.

“Introducing a sportsbook of this caliber to Kentucky marks a significant milestone for Circa Sports. We’re also seeing excitement from fans in Tennessee—especially in Nashville. Together with The Mint, we’re creating a high-tech betting destination that will bring a new level of live-viewing excitement for customers across both states. The Mint has been an exceptional partner in turning this vision into reality, and we look forward to welcoming guests later this year,” said Derek Stevens, CEO of Circa Sports.

Highlights will include:

• 80-Foot-Wide Screen: Fans can catch the action on an 80-foot-wide LED screen, complete with a 31-foot-wide odds board displaying real-time lines and updates.

• Premium Seating Options: Guests can relax in one of 113 stadium-style seats, luxury recliners or three tiers of booth-style seating.

• Flexible Betting Access: The sportsbook will feature five staffed betting stations, including an ADA-accessible station and four self-service kiosks, along with three self-service kiosks in The Mint.

• VSiN Broadcast Studio: A VSiN (Vegas Stats & Information Network) broadcast studio will be housed within the book, where live on-air talent, analysis, and gameday content will be captured daily.

Johan Mirkovic, The Mint Gaming Hall Kentucky Downs’ vice president and general manager, said: “The Circa Sportsbook adds yet more amenities for our guests enjoying The Mint Gaming Hall’s gambling, entertainment and dining options. This region, spanning the Kentucky-Tennessee border, is a true sports enthusiast’s haven. The upcoming Circa Sportsbook will elevate the experience, offering the area’s premier viewing venue for all your favorite sporting events—no matter where you are.”

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Compliance Updates

Flutter Response to Illinois Transaction Fee

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,Flutter Response to Illinois Transaction Fee

 

Flutter Entertainment notes the recent decision by the Illinois State legislature to introduce a betting transaction fee for licensed operators on all sports wagers placed within the state from July 1, 2025 (Illinois Transaction Fee).

In response, from September 1, 2025, FanDuel, Flutter’s US market-leading brand, announces that it will introduce a new $0.50 transaction fee on each bet placed on its platform in Illinois. This decision reflects the significant increase in the cost of operating in Illinois driven by the new Illinois Transaction Fee. The introduction of this fee by the state follows a substantial increase in the betting tax rate in Illinois in 2024. Following the 2024 increase, extensive efforts were made by FanDuel to absorb the cost fully without impacting customers.

Should the state reverse its decision at any point in the future, FanDuel will immediately remove the $0.50 transaction fee.

Peter Jackson, Flutter CEO, commented: “It is important to recognize that there is an optimal level for gaming tax rates that enables operators to provide the best experience for customers, maximize market growth and maximize revenue for states over time. We are disappointed that the Illinois Transaction Fee will disproportionately impact lower wagering recreational customers while also punishing those operators who have invested the most to grow the online regulated market in the state. We also believe the introduction of the Illinois Transaction Fee will likely motivate some Illinois-based customers to bet with unregulated operators. These operators do not contribute tax revenue to the state, will not collect the newly announced transaction fee and do not offer the same levels of customer protection that regulated operators provide.”

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