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LEON Obtains Sponsorship Agreements with Four MMA Fighters to Enhance Brand Visibility

Published

1 year ago

May 7, 2024

LEON, the globally recognized online sports and casino entertainment brand, has partnered to sponsor four promising mixed martial arts (MMA) fighters: Justin Tafa, Junior Tafa, Hakaraia Wilson, and Joshua Culibao.

This partnership marks an exciting expansion of LEON’s sports collaboration portfolio, with the four Australasian athletes set to engage in various promotional activities and fan interactions, all while representing the LEON brand. These efforts aim to bring fans closer to the thrilling world of MMA.

The six-month promotional campaign will culminate in an unforgettable fight night in Australia this August, where the four fighters will demonstrate their prowess in the octagon.

The Tafa brothers and Culibao are well-known figures in the UFC, and Wilson is a rising star in professional MMA. Through LEON’s platform, they will provide regular updates on their training and progress and engage with fans via personal calls and exclusive online events.

LEON is committed to offering a secure, enjoyable, and innovative environment for casino gaming, sports, and esports fans. It prioritizes both entertainment and safety and advocates for responsible gaming practices.

Callen Mowatt, Agent at Ginnen Group Sports Management: “We are thrilled to join forces with such exceptional brand. Each of these athletes embodies the values of perseverance, determination, and courage, which we believe resonates deeply with with the brand. We look forward to being able to showcase their inspiring journeys as they reach new heights in their careers”

The Brand Communications Director of LEON commented, “Our partnership with the dynamic world of combat sports not only supports the aspirations of these talented athletes but also reinforces our pledge to deliver exhilarating and engaging experiences to our audience.

This collaboration reflects LEON’s commitment to innovation and community involvement, mirroring the triumphant cheers that echo across the sports landscape.

Our goal is to assist young talent and support emerging athletes. We understand the challenges they face and the dedication required to excel as top fighters.

Through this sponsorship, we aim to motivate our audience to pursue their dreams and strive for success. We extend our best wishes to the four fighters as they train for their upcoming matches over the next six months.”

For more information, please click here.

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Related Topics:Callen Mowatt Latest-News Leon MMA Fighters

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PureWager Group and SCCG Management Form Strategic Partnership to Launch Vertically Integrated Gaming Platform

Published

22 seconds ago

July 29, 2025

Niji Narayan

PureWager Group, an emerging leader in next-generation sports betting technology, has entered into a strategic partnership with SCCG Management, a premier global advisory firm in the gaming industry. Backed by 22 X Ventures, this collaboration forms a vertically integrated gaming collective from day one—merging PureWager’s innovative platform with SCCG’s global footprint, regulatory insights, and commercialization expertise.

Founded by gaming veterans Wayne Stevenson and Elliott Banks, PureWager is building a state-of-the-art platform that incorporates real-time fan engagement, AI-driven personalization, and advanced gamification. With the support of 22 X Ventures and this newly formed alliance with SCCG, PureWager is well-positioned to redefine the U.S. online sports betting landscape.

Stephen A. Crystal, Founder and CEO of SCCG Management, brings more than 30 years of experience in gaming, leading over $3 billion in capital projects, M&A, and tech innovation. He has been instrumental in shaping the tribal gaming ecosystem, pioneering iGaming strategies, and scaling sports betting infrastructure worldwide.

“Partnering with PureWager aligns perfectly with our mission to accelerate gaming innovation. Their approach to engagement, combined with our global operational capabilities, creates an immediate force multiplier as we bring this platform to market,” said Stephen A. Crystal, CEO of SCCG Management.

22 X Ventures, a private equity firm investing in disruptive and mission-aligned companies, made a strategic investment in PureWager earlier this year. Their involvement has helped catalyze development milestones and secure strategic partnerships critical to PureWager’s national rollout.

“This partnership immediately establishes PureWager as a serious contender. With SCCG’s advisory leadership and PureWager’s bold product vision, we’re creating something the industry hasn’t seen before—a vertically integrated solution built for scale and community impact,” said Minh Le, Managing Partner at 22 X Ventures.

This three-way collaboration between PureWager, SCCG, and 22 X Ventures enables a full-stack go-to-market launch strategy with operational readiness, regulatory support, and commercial distribution channels across regulated and sovereign jurisdictions in the US.

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Aviatrix to launch in Mexico with Codere

Published

21 minutes ago

July 29, 2025

George Miller

Aviatrix has penned a deal with leading operator Codere, which will see the award-winning crash game go live in Mexico.

Codere is one of the biggest names in Latin American gaming, and its players in Mexico will now be able to enjoy Aviatrix for the first time.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “Codere is a true leader in Latin America, and we’re excited to bring Aviatrix to their players in Mexico. Huge credit goes to our dedicated LatAm team, who worked tirelessly to make this deal happen. Their local knowledge and hands-on support are a big part of why we continue to grow so quickly across the region.”

Sarit Adania, Head of Casino Product at Codere, said: “Our priority is always delivering top-quality entertainment to our players, and Aviatrix is a game that’s proven to engage audiences all over the world. We’re delighted to be bringing it to our customers in Mexico, and we’re confident it will quickly become a favourite.”

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Scott Pilgrim Takes Over San Diego – New Scott Pilgrim EX Gameplay and Physical Editions Revealed During San Diego Comic Con Panel

Published

9 hours ago

July 29, 2025

Peter Tolan

Physical Editions available for pre-order from Limited Run Games

San Diego got a face full of hard-hitting Canadian brawler action with a panel from Scott Pilgrim franchise creator Bryan Lee O’Malley, developer and publisher Tribute Games, Limited Run Games, and Universal Products & Experiences on Scott Pilgrim EX that included a lively discussion and a first-look at a gameplay teaser showcasing the start of Scott Pilgrim’s latest adventure. The panel culminated with an announcement revealing Scott Pilgrim EX’s physical editions, which will be available for pre-order now through Sept. 21 from Limited Run Games.

Today’s panel included Bryan Lee O’Malley as well as Tribute Games President Jean-Francois Major, Tribute Games Narrative Designer Yannick Belzil, Limited Run Games CEO Josh Fairhurst, Universal Products & Experiences Executive Producer John Melchior and was moderated by Blank Check Podcast host Griffin Newman. The panel dove into the game’s place in the franchise as a brand-new adventure in its ever-growing universe. Bringing some in-universe music to the show, acclaimed rock band and Scott Pilgrim alumni Anamanaguchi’s Peter Berkman made a surprise appearance to chat about the group’s involvement in creating Scott Pilgrim EX’s soundtrack and showcase a brand-new track from the game.

The sneak peek of gameplay for the upcoming beat’em-up highlighted the start of Scott and Ramona’s romp through Toronto. With Sex Bob Omb’s instruments stolen, the duo has to race across the city’s landscape, from its streets to its beaches (Toronto always had beaches, right?) and maybe even back in time to reclaim them from new gangs that threaten to take over the worl in d and Ramona’s returning evil exes.

You can watch the all-new Scott Pilgrim EX Gameplay Sneak Peek that debuted during the Scott Pilgrim EX San Diego Comic Con panel here: youtube.com/watch?v=nnR9UNNDEt0

Limited Run Games announced it will release three different physical editions of Scott Pilgrim EX – all of which are available to preorder now: