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OpenBet: Inside the Rise in Wagering on Women’s March Madness

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OpenBet: Inside the Rise in Wagering on Women's March Madness

 

Wagering on women’s sports is experiencing a meteoric rise in popularity, according to the latest data provided by global sports betting company OpenBet. The excitement surrounding the NCAA’s Women’s March Madness, boosted by the ‘Caitlin Clark Effect’, has marked a sea change for a sport and competition in which the men’s game has historically dominated wagering activity.

This year, the women’s college basketball championship saw record wagers processed through the OpenBet sports betting platform, as South Carolina’s victory over Iowa it clutched the title of most watched national basketball game in five years.

The tournament’s Final Four also attracted an average of 10.8 million views per match, up more than 130% on last year and higher than the men’s game. This upward trend in recognition of women’s sport shows no sign of slowing down.

“The women’s national championship between Iowa and South Carolina was the highest wagered event of the entire tournament,” said Jake Schmidt, MTS Trader at OpenBet.

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As interest in women’s basketball skyrockets, OpenBet is strengthening its player props offering to remain competitive and attract more bettors than ever before.

“A constituent and increasing offering of player prop markets is vital to ensuring the popularity of women’s March Madness across the sports betting landscape continues to grow,” Schmidt said.

“With different universities making the tournament each year, I believe this will continue to keep consumers engaged as it is something new each year.”

There also continues to be wider coverage of women’s sports in the US media and on TV than ever before. Iowa’s Caitlin Clark, at the age of just 22, has left a lasting impact on women’s basketball as the NCAA’s top scorer and gaining endorsements from the likes of Nike.

“This year, there were multiple high-profile players driving this increase in popularity,” said Schmidt.

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“The media highlighted all games including key players such as USC’s Juju Watkins, South Carolina’s coach Dawn Staley and player Kamilla Cardoso, and others from LSU, UConn and Iowa Hawkeyes.”

Another reason for its increase in prominence and wagering activity is down to the length of time women typically spend at college.

“In contrast to the men’s game, female athletes generally choose to remain in college for longer before choosing to participate in the WNBA draft, allowing consumers to get to know them more and build familiarity,” said Schmidt.

OpenBet continues to deliver a robust and reliable betting engine enabling more people than ever to wager on women’s sports with confidence. As this trend continues, the award-winning provider will add further player props and sports to exceed expectations from sports bettors.

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Live88 debuts in Buenos Aires with BetWarrior

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Live88 debuts in Buenos Aires with BetWarrior

 

Live88 has introduced its product offering with BetWarrior in Buenos Aires, following earlier regulatory approval that established it as the sole live casino studio to be licensed in the region.

The content launch sees Live88 Group provide its luxury and authentic casino experiences to players in the Argentinian province, offering effortless and flawless live versions of casino table classics.

All content is streamed locally from Live88’s dedicated studio, which currently has more than 450 dealers and 20 tables, with plans to expand further.

Live88 was the first supplier to be issued a licence to offer live casino by the Provincial Institute of Lottery and Casinos (IPLyC) earlier this year, making it the only legal provider to currently supply the product in Buenos Aires.

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BetWarrior is a leading and established operator in Buenos Aires as well as the wider LatAm region, making it a great partner for Live88 as it sets out to strengthen its foothold in the continent.

Maximiliano Majo, Head of LatAm at Live88 Group, said: “Debuting our content in Buenos Aires is a fantastic achievement for the Group and as the only licensed live casino studio in the market we are extremely proud of our committed team for

accomplishing this milestone.

“BetWarrior is a prominent brand with a wide customer base and this partnership is a great opportunity for us to reach new audiences within Latin America and enhance our commercial growth trajectory. We will continue to further grow our presence in Buenos Aires and Latin America and will look to localise our portfolio to tailor to the specific preferences of players in the region.”

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SCCG Management Announced as Title Sponsor for the 1st FightPFC Rio Challenge

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SCCG Management announced its role as the title sponsor for the highly anticipated 1st FightPFC Rio Challenge, set to take place on July 20, 2024, at Legustarecreio.

Pillow Fight Championship is the world’s first professional pillow fighting league, featuring professional fighters engaging in intense, fast-paced, and family-friendly combat. This unique sport, renowned for being a safe alternative to traditional combat sports, offers cardiovascular benefits and an exhilarating experience for participants and spectators alike.

Event Details:

Date: July 20, 2024

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Location: @legustarecreio, Rio de Janeiro, Brazil

Participation Classes:

Kids: 14 to 17 years old

Adults: 18 years and older

“SCCG Management is dedicated to helping client-partners like PFC expand their operations globally. The 1st FightPFC Rio Challenge marks a significant milestone in bringing this innovative and entertaining sport to Brazil. PFC’s growth in Brazil is part of our broader strategy to introduce unique and engaging sports entertainment experiences worldwide,” the company said.

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IGT to Optimize Player Convenience and Retail Solutions for Mississippi Lottery via Three-Year Contract Extension

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International Game Technology PLC announced that its subsidiary, IGT Global Solutions Corporation, has extended its contracts with the Mississippi Lottery Corporation for an additional three years to continue providing online gaming systems and instant ticket services through Dec. 1, 2029. As part of the agreements, IGT will deploy a mobile convenience app, new GameTouch 28 self-service terminals and its Sales Wizard retail automation tool.

“When launching the Mississippi Lottery in 2019, we relied on IGT’s expertise to guide us in driving player engagement across draw-based and instant ticket games, and in realizing our growth targets. After almost five very successful years, we continue working with IGT to enhance our operations and deliver quality entertainment to our players. The Mississippi Lottery is excited to introduce IGT’s new products for added player convenience and install the Sales Wizard tool so that we can leverage actionable insights to identify incremental lottery retail opportunities,” Jeff Hewitt, President of Mississippi Lottery Corporation, said.

“Since the Mississippi Lottery’s inception, IGT has applied our deeply rooted proficiency of industry best practices to help the Lottery continuously exceed its sales objectives, year after year. The new solutions that IGT is delivering in Mississippi will provide ultimate convenience for both the Lottery and its players, while also supporting the needs of the evolving lottery landscape,” said Jay Gendron, IGT Chief Operating Officer, Global Lottery.

Once available, the Mississippi Lottery’s mobile app will provide players a multitude of convenience features, including the ability to view winning numbers, check for winning tickets, create digital playslips, find retailers, access game information, and review responsible gaming materials. In addition to the 300 GameTouch 28 self-service terminals already installed throughout the State, IGT will deploy new GameTouch 28 machines, enabling dynamic user experiences that will further engage Mississippi Lottery players and provide increased flexibility. IGT’s Sales Wizard is the industry-leading sales force automation tool that will offer the Lottery’s sales teams with timely, comprehensive reports providing insights on sales, instant ticket inventory, instant ticket facings, and point-of-sale equipment and signage.

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Further to IGT’s role as a lottery products and services provider, the Company is aligned with the Mississippi Lottery’s goals of funding educational opportunities throughout the state. As part of its After School Advantage program, IGT plans to open more digital technology labs in Mississippi, in addition to the six labs that IGT has already funded in the State since 2019. IGT will also continue its annual scholarship contribution that benefits students at Historically Black Colleges and Universities in Mississippi.

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