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Bruce Smith Enterprise and The Cordish Companies Partner on Proposal to Codevelop $1.4B Transformative Mixed-use Development in Petersburg, Virginia
Bruce Smith Enterprise and The Cordish Companies have responded to a request for proposal issued by the City of Petersburg, Virginia with plans to codevelop a $1.4 billion Live! Gaming & Entertainment District, anchored by Live! Casino & Hotel Virginia. The proposed project will generate billions of dollars in economic benefits and spinoff development, create thousands of new jobs and benefits to the local community, and become a major new tourist destination for the City and the Central Virginia region.
The proposed site is ideally situated at the intersection of Wagner Road and Interstate I-95 with easy access on and off the East Coast’s major north-south interstate, making it the premier location in the Commonwealth. The partners also intend to quickly open an initial first phase casino within a year to begin creating jobs, vendor opportunities and economic benefits immediately for the City of Petersburg and its residents.
Bruce Smith Enterprise and The Cordish Companies’ longstanding relationship dates back to 2008, and most recently the team has partnered to bring a world-class casino resort destination to the Commonwealth. The joint venture partnership is the first-of-its-kind in the gaming and entertainment industry to have a minority-owned business enterprise as co-development partner.
The Petersburg ownership team, which makes up 50% minority equity participation, will become the largest minority ownership opportunity in the gaming and hospitality industry in the country, and will become a model for other projects in Virginia and throughout the nation. The team includes substantial investment from prominent minority businesses and individuals with a long history of residing, working, and investing in the Commonwealth including former Cox Communications GM and philanthropist Gary McCollum, former Philadelphia Eagle and University of Virginia All-American receiver Billy McMullen, and the Reynolds Family, founding family of Reynolds Metals.
Bruce Smith Enterprise, led by legendary NFL Hall of Fame member and Virginia native Bruce Smith, is a commercial real estate firm that specializes in the development of premier mixed-use projects. Headquartered in Virginia Beach, VA, the company has developed notable properties throughout the state and the Mid-Atlantic region that feature the cohesive and seamless integration of residential, hotel, Class A office, and retail space. Since retiring from professional football in 2004 after a prolific 19-year career, the NFL’s All-Time Sack Leader has endeavored to bring the same level of unparalleled excellence, diligence, and leadership that he honed as a veteran on the field to the management of Bruce Smith Enterprise. The successful development of timeless mixed-use properties that survive and withstand trends of the marketplace, strengthen, and invigorate the local economy and create jobs are core values of Bruce Smith Enterprise’s primary mission.
Bruce Smith Enterprise has flourished since its inception in 2004, partnering with Armada Hoffler in the development of the Mandarin Oriental Hotel, The Swedish Embassy, Harbourside Office Building in Washington, D.C., and Blocks 7 and 10 in The Town Center of Virginia Beach, VA. Bruce Smith Enterprise’s portfolio also includes the Hilton Garden Inn and Smith’s Landing apartment community in Blacksburg, VA – a project built to service the needs of students, alumni, and their families at Smith’s Virginia Tech alma mater – as well as the Hyatt House Hotel and 27 Atlantic Apartments in Virginia Beach.
“I love Virginia. I was born and raised here. I attended VA Tech as a student athlete here, and after retiring from the NFL, I returned home with the inspiration and determination to help make it a more advantageous and prosperous place to live,” said Bruce Smith, Pro Football Hall of Famer, Prominent Virginian Developer and Community Leader.
“I have spent significant time in Petersburg talking with students and the community at large. I’ve had the opportunity to hear first-hand their stories of hardship, and I understand the struggle and the enormous challenges they face. Working as a developer in the state for over 20 years, I’m confident that Bruce Smith Enterprise and The Cordish Companies are the right partners for this undertaking, because we share the same vision and understand the needs of the City of Petersburg and its citizens. Together we can do remarkable work in Petersburg that will transform lives, restore hope, and ultimately imbue a new energy of revitalization that will be felt for generations. Our proposal represents a historic opportunity to prioritize the Petersburg community and put Virginians first,” Bruce Smith added.
“We are incredibly proud to join Bruce Smith and his team to present our vision for a transformational, world-class destination in Petersburg. As our development partner, Bruce shares our core values in investing for the long-term and creating jobs and opportunities for the community. No one comes close to our combined history of success and capabilities to be able to deliver a destination of this scale and complexity. The Cordish Companies’ track record for designing, financing, building, and operating large-scale mixed-use developments and casino resort destinations in the country is unmatched. Our success includes achieving every commitment, program, and goal in our proposals for cities across the country. We are committed to excellence, creating unforgettable experiences for our guests, and treating our team members and communities like family,” Zed Smith, Chief Operating Officer for The Cordish Companies, said.
In a landmark corporate transformation, Lottery.com Inc. has officially rebranded as SEGG Media Corporation — Sports Entertainment Gaming Global Media — completing one of the most dynamic turnarounds in recent history. Effective immediately, SEGG Media will begin trading under its new ticker symbol: SEGG.
This milestone marks more than a name change. It signals a definitive close to legacy issues, paving the way for a new era of growth across sports, media and ethical gaming. With the support of shareholders, employees, and strategic partners, SEGG Media is now structurally and financially positioned to emerge as a modern-day global sports and entertainment conglomerate.
Strategic Architecture: One Group, Three Pillars
SEGG Media operates through three distinct yet synergistic verticals:
- Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;
- Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and
- Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.
Together, these pillars form a foundation designed for global expansion, fan engagement and long-term shareholder value creation.
A New Generation Sports & Entertainment Conglomerate
SEGG Media is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.
With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG Media aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.
The Turnaround Journey
Over the last 24 months, SEGG Media has:
- Stabilized operations and balance sheet integrity
- Appointed world-class leadership and advisors
- Expanded into new verticals with asset-backed acquisitions
- Secured a $300M equity line of credit
The rebrand and restructure represent the final act of the turnaround — and the opening act of a global growth story.
“This is a generational moment. SEGG Media isn’t just the end of a chapter — it’s the birth of a next-generation business,” said Matthew McGahan, Chairman of SEGG Media Corporation. “We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us — thank you. The turnaround is complete. The mission begins now.”
Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
Aviatrix, the award-winning crash game, has gone live with leading brand Rei do Pitaco in Brazil.
The partnership significantly expands Aviatrix’s reach in one of the world’s most exciting new regulated markets.
Rei do Pitaco is known for its loyal audiences and innovative approach, making it an ideal match for Aviatrix’s unique gameplay.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We are absolutely delighted to see Rei do Pitaco players in Brazil enjoying Aviatrix. This is a world-class brand with a huge following. A special mention to our dedicated LatAm team, which is on-the-ground ensuring integrations with the best operators across the region.”
João Cordani, Head of Product at Rei do Pitaco, said: “Aviatrix is a game that has a unique style and energy that really stands out, and we’re confident it will quickly become a hit with our players. We’ll be working closely with their team going forward.”
In April, Aviatrix announced it had received full Federal Certification to offer its games to licensed operators in Brazil, as well as acquiring a dedicated certification for the state of Paraná.
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