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iCasino and lessons learned from across the pond

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The rollout of regulated online casino in the US has been slower than many anticipated with only a handful of states having embraced the vertical alongside sports betting. But you only need to look to more established markets such as Europe to see that casino is the main driver of revenues, providing the stability that operators need for the market to be viable in the long term.

Even with the limited market size at present, online casino presents a massive opportunity stateside, but operators must deliver a world-class entertainment experience if they are to acquire and retain players at the scale needed.

This goes beyond bonuses and game selection and to more fundamentals such as seamless customer onboarding, a smooth in-app UX and localised payments.

Savvy US operators will be looking to established markets such as the UK to understand how they can continue to develop their iCasino offerings to not only meet but exceed consumer expectations.

It must be remembered that operators are competing with the likes of streaming, gaming and e-commerce when it comes to where consumers spend their entertainment hours and dollars, and this sets a very high bar for the overall customer experience. So where can the greatest improvements be made?

Martyn Hannah, Managing Director of online casino comparison site, Comparasino, says that payments are a key focus for players, especially when it comes to payouts.

Comparasino has a proprietary recommendation engine and from the data it generates it’s possible to understand emerging player preferences. Hannah says that more and more players are now searching for fast withdrawal casinos, as well as those that offer payment methods such as PayPal and Apple Pay.

“The methods available to players for depositing and withdrawing are an important factor players consider when deciding which casinos to play at. Visa and Mastercard are always a must, but many now want to make payments using digital and mobile wallets like PayPal, Google Pay and Apple Pay. This aligns with wider payment trends and the rise in usage of these methods for day-to-day transactions.

“Of course, a major upside to these alternative payment options is the transaction speed they provide, especially when it comes to payouts. Players want their winnings without delay, and digital wallets as well as open-baling solutions provide the near instant withdrawals they are seeking.”

Bonusing is another factor that players consider. Historically, operators in the UK have become locked in a bonusing battle with deposit matches getting bigger and literally hundreds of free spins being included in welcome offers. But recent regulation changes have meant that casinos have had to reign in their promos, making it harder for them to differentiate.

Hannah says this is not a bad thing as it gives online casinos the chance to change their approach to bonusing and be more transparent and fairer with the promotions they are running.

“With operators being limited on the bonuses they can offer to UK players, they are having to look to other ways to stand out from the competition. This has seen a rise in the number of no wagering bonuses, and this is absolutely a good thing.

“Wagering requirements are underhand, with most casual players not understanding how they work. By removing it and letting players keep their winnings, casino brands can build more trust with players and ensure their experience is positive from the off.

“US online casino operators really should consider doing away with wagering requirements, especially in the early days of the market where acquisition costs are rising and players are happy to jump between brands until they find the one that really offers what they are looking for. By removing the wagering requirement, they better position themselves as a brand for players to go back to having had a great first experience.”

Even in established markets such as the UK, there is still a lot of player education that needs to take place, certainly around areas like player onboarding and the information they are required to give to the casino, as well as why transactions can be delayed and even how slot games work.

Hannah says this is why operators should work more closely with online casino comparison sites as they do a lot of work when it comes to building trust between player and brand and educating players about the world of online casino.

“At Comparasino, we see it as our responsibility to help players understand how online casino works, from how payments are made to the responsible gambling tools they can use to stay in control of their play. To help with this, we recently launched a blog where we are compiling articles, interviews and explainers from experts across the industry.

“US online casino operators should look to work more closely with their affiliate partners when it comes to player education and even supplement this with their own knowledge hubs for the players already signed up to their brands.”

iCasino may have had a slow rollout in the US so far, but over time additional states will undoubtedly extend their regulations so that licensed operators can offer it. But until then, there’s still a huge opportunity to explore and the brands that offer a truly compelling player experience will be the ones in the driving seat to maximise this and enjoy long-term success in the market.

By looking to brands in established markets such as the UK, operators can see exactly what players expect and then make sure they are offering it to them.

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BMM Testlabs Receives National Approval By Brazil’s Secretária de PrĂŞmios e Apostas

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Company to provide its full suite of gaming product testing and certification services to support Brazi`s newly established national regulatory framework, positioning the Company to serve one of the worldߣs largest regulated gaming markets

BMM Testlabs (BMM or the Company), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that the Company has been approved to test and certify land-based games, online games, and betting systems for fixed-odds betting by the Secretaria de Premios e Apostas Substituta do Ministrio da Fazenda in Brazil for the countr`s lottery operators.

This landmark approval reinforces BMM`s capabilities to test and certify any gaming product, for every technical standard adopted by any gaming regulator, in Latin America and every other regulated gaming market around the world.

BMM`s President of Digital Gaming, Security, and Inspections, Marzia Turrini said, “We are honored to have received our federal license from the the Secretaria de Premios e Apostas Substituta do Ministerio da Fazenda.” This milestone reflects our commitment to serving suppliers and Brazilian operators by providing the highest level of testing services and support to ensure that Brazil`s newly regulated gaming market is launched quickly and successfully, with a focus on integrity and protecting the gaming industry and all who play.

In addition to this federal accreditation, BMM has already been authorized to perform compliance testing and certification in the three Brazilian states that have recently regulated iGaming and sports betting Rio de Janeiro, Paraiba, and Parana;. These three states are all in the process of granting operators licenses, which will allow operators to provide fixed-odds sports betting, casino games, and games of skill.

As part of its commitment to the Brazilian market, BMM is establishing a local laboratory from which the Company will provide its full suite of compliance services and solutions, including pre-compliance testing, customized security audits, geolocation testing, and software quality assurance.

This exciting milestone is the result of BMM’s exceptional service to the global gaming industry, its commitment to the Latin American market for more than 16 years, and the strong partnerships it has forged with regulators throughout the region. BMM is a trusted independent testing laboratory for compliance services throughout Latin America, with offices in Argentina, Peru, and soon Brazil. The Companyߣs unparalleled understanding of the regionߣs technical compliance requirements, its high-quality product testing, and dedicated local customer support services ensure client confidence in their choice of a testing laboratory.

Turrini expressed enthusiasm for the momentum in Brazil, saying, “We look forward to partnering with operators and suppliers to provide our best-in-class compliance and certification services, with a focus on quality, speed, value, and player protection. We will offer our extensive expertise to suppliers seeking more than just a certification provider; BMM will be a trusted partner to help suppliers enter this expansive new market in Brazil, which is the largest country in Latin America, the tenth largest economy in the world, and could become one of the largest gaming markets on the globe.”

 

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Casino Management Systems Market size worth $ 30.36 Billion, Globally, by 2031 at 15.5% CAGR – Report By Verified Market Research®

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The Global Casino Management Systems Market is projected to grow at a CAGR of 15.5% from 2024 to 2031, according to a new report published by Verified Market Research®. The report reveals that the market was valued at USD 9.59 Billion in 2024 and is expected to reach USD 30.36 Billion by the end of the forecast period.

Scope Of The Report

REPORT ATTRIBUTES DETAILS
STUDY PERIOD 2021-2031
GROWTH RATE CAGR of ~15.5% from 2024 to 2031
BASE YEAR FOR VALUATION 2024
HISTORICAL PERIOD 2021-2023
FORECAST PERIOD 2024-2031
QUANTITATIVE UNITS Value in USD Billion
REPORT COVERAGE Historical and Forecast Revenue Forecast, Historical and Forecast Volume, Growth Factors, Trends, Competitive Landscape, Key Players, Segmentation Analysis
SEGMENTS COVERED
  • Module
  • Application
REGIONS COVERED
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
KEY PLAYERS International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited
CUSTOMIZATION Report customization along with purchase available upon request

Casino Management Systems Market Overview

Technological Advancements Propel Growth: Technological advancements play a crucial role in driving the ever-changing Casino Management Systems Market. Advancements like AI-powered analytics, integration with IoT, and mobile compatibility contribute to improved operational efficiency and increased customer engagement. These advancements fuel the need for businesses to improve their operations and provide exceptional customer experiences, leading to the growth of the market.

Rising Demand for Enhanced Security Solutions: Security is a major concern in the Casino Management Systems Market, leading to a high demand for cutting-edge security solutions. Given the rising number of fraudulent activities and data breaches, casinos are actively looking for strong security measures to protect their assets and ensure the safety of customer information. Addressing these concerns, solutions that provide biometric authentication, encryption, and real-time monitoring can foster trust among stakeholders and contribute to market growth.

Increasing Regulatory Compliance Requirements: The Casino Management Systems Market is seeing a notable increase in demand due to the growing importance of regulatory compliance. Comprehensive compliance solutions are required to meet the stringent regulations in the gaming industry. By utilising systems that provide regulatory reporting, audit trails, and age verification capabilities, casinos can ensure compliance with legal requirements and prevent potential penalties. The increasing emphasis on compliance highlights the significance of advanced management systems, driving the growth of the market.

High Initial Investment Costs: One of the main challenges in the Casino Management Systems Market is the significant upfront costs involved in implementing comprehensive management solutions. Acquiring, integrating, and customising these systems can result in significant upfront expenses for casinos. The financial obstacle hinders the expansion of the market, especially for small and medium-sized businesses. Nevertheless, companies that offer adaptable pricing structures and scalable solutions can help alleviate this limitation, thereby expanding the market’s accessibility to a wider array of businesses.

Integration Challenges and Legacy Systems: The Casino Management Systems Market faces significant challenges due to the complexities of integration and the presence of legacy systems. It is common for casinos to have a wide range of IT infrastructures, some of which may be outdated and incompatible with modern management solutions. Implementing new systems and ensuring smooth compatibility with current infrastructure demands significant time, resources, and specialised knowledge. The integration challenges mentioned can impede market growth as they result in longer implementation timelines and higher deployment costs.

Concerns Regarding Data Privacy and Security: In the ever-growing landscape of data breaches and privacy scandals, the Casino Management Systems Market faces significant challenges when it comes to data privacy and security. Casinos are responsible for managing extensive amounts of sensitive customer data, which includes personal and financial information. This makes them highly attractive to cyber threats. With increasing regulatory scrutiny, casinos are under growing pressure to maintain data protection standards and ensure the privacy of their customers. Tackling these concerns necessitates strong security measures and adherence to data privacy regulations, which introduces additional complexity and expenses to system implementations, thereby limiting market expansion.

Geographic Dominance:
The forecast period is expected to see the Asia Pacific region experiencing the most significant growth. Several countries in the Asia Pacific region, such as Macau, Singapore, the Philippines, and South Korea, have experienced significant expansion in their casino industry. Emerging markets are actively expanding their gaming sectors in order to attract more tourists and boost revenue. This expansion requires sophisticated management systems to optimise operations, enhance visitor experiences, and ensure compliance with regulations.

In addition, the Asia-Pacific region has experienced a notable rise in middle-class populations and disposable incomes. As a result, there has been a growing trend of increased leisure spending, with a particular focus on gaming and entertainment. With the increasing number of casino visitors, there is a growing need for cutting-edge casino management systems. This has led to the creation of innovative technologies that enhance customer service, marketing strategies, and overall operational efficiency.

Casino Management Systems Market Key Players Shaping the Future

Major players, including International Game Technology, Scientific Games Corporation, Everi Holdings Inc., NCR Corporation, Micros Systems, Konami Gaming, Light & Wonder, Astra Gaming Group, Novomatic AG Group, Gauselmann Group, Gamesys Group plc, BetConstruct, Melco Resorts & Entertainment, Galaxy Entertainment Group, SJM Holdings Limited, Suncity Group, Paradise Entertainment Limited. and more, play a pivotal role in shaping the future of the Casino Management Systems Market. Financial statements, product benchmarking, and SWOT analysis provide valuable insights into the industry’s key players.

Casino Management Systems Market Segment Analysis

Based on the research, Verified Market Research® has segmented the global Casino Management Systems Market into Module, Application, And Geography.

  • Casino Management Systems Market, by Module
    • Slot Games
    • Table Games
  • Casino Management Systems Market, by Application
    • Accounting
    • Security & Surveillance
    • Players Tracking
    • Marketing & Promotions
    • Gaming Analytics
    • Others
  • Casino Management Systems Market, by Geography
    • North America
      • U.S
      • Canada
      • Mexico
    • Europe
      • Germany
      • France
      • U.K
      • Rest of Europe
    • Asia Pacific
      • China
      • Japan
      • India
      • Rest of Asia Pacific
    • ROW
      • Middle East & Africa
      • Latin America

Leading Casino Management Systems taking gambling to new heights

Visualize Casino Management Systems Market using Verified Market Intelligence -:

Verified Market Intelligence is our BI Enabled Platform for narrative storytelling in this market. VMI offers in-depth forecasted trends and accurate Insights on over 20,000+ emerging & niche markets, helping you make critical revenue-impacting decisions for a brilliant future.

VMI provides a holistic overview and global competitive landscape with respect to Region, Country, Segment, and Key players of your market. Present your Market Report & findings with an inbuilt presentation feature saving over 70% of your time and resources for Investor, Sales & Marketing, R&D, and Product Development pitches. VMI enables data delivery In Excel and Interactive PDF formats with over 15+ Key Market Indicators for your market.

 

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MONEYMAKER TOUR LAUNCHES COACHING PARTNERSHIP WITH FARAZ JAKA

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Collaboration will offer Tour participants and fans resources to improve poker skills 

The Moneymaker Tour, which was founded in 2023 by former 2003 World Series of Poker Champion Chris Moneymaker, has partnered with notable poker player Faraz Jaka’s coaching programme, JAKAcoaching to offer Moneymaker Tour players and fans with exclusive coaching offers, materials and access to tools, insights and resources to build and elevate their poker skills.

Faraz Jaka, who won his first WSOP bracelet in the $1,500 NLHE Shootout at the 2023 series and who has more than $12 million in tournament winnings to his name, will provide analyses of hands from the livestreams of Moneymaker Tour stops exclusively for JAKAcoaching members and on his Instagram channel. This analysis will start from the next Moneymaker Tour stop, which kicks off today at the Daytona Beach Racing & Card club and runs until April 29th.

“We are excited to join forces with the Moneymaker Tour to provide participants with practical resources and impact their game in a meaningful way,” said Faraz Jaka, founder of JAKAcoaching, who is also a member of the PokerOrg Player Advisory Board. “Through our partnership, we aim to empower players with the knowledge and skills needed to succeed in today’s competitive poker landscape.”

To kick start their learning journey with JAKAcoaching, the site is offering Moneymaker Tour participants access to an exclusive, free training video featuring Florida poker legend Scott Baumstein which can be found at JAKA.poker/moneymaker.

JAKAcoaching also has a special 16% membership discount offer for Moneymaker Tour players and fans to subscribe and join the thousands of players, from beginners to experienced professionals, who benefit from the full range of coaching materials, expertise and resources offered by JAKAcoaching to take their game to the next level.

“Faraz teaches all skill sets within the game and with the majority of players lying in the mid major market, our partnership is a perfect match”, said Tony Burns, Executive Manager, Moneymaker Tour. “With Faraz’ well proven results and his high respect within the poker community from his peers, we felt our brands complimented each other nicely.”

The Moneymaker Tour, which saw its inaugural stop in May 2023, has been steadily increasing in popularity. Its third series at Hard Rock Casino in Cincinnati in September was the first to draw a $1 Million guaranteed Main Event, with a strong 788 entry field eventually won by Joseph Bakun for more than $208,000.

The Moneymaker Tour was created by 2003 WSOP Champion and ACR Team Pro, Chris Moneymaker and Moneymaker Tour Executive Manager, Tony Burns. The Tour was conceived as a way for Moneymaker to give poker players opportunities to have their own ordinary to extraordinary moments as he did. One such player was Michael Rossi, who echoed Chris’s own story when he won the first Moneymaker Poker Tour $2,500 Buy-in Main Event at Palm Beach Kennel Club. Rossi, who won his seat via an online satellite for just $95, this time courtesy of ACR Poker, took down the tournament for more than $134,000 on May 23, the 20th anniversary of Moneymaker’s 2003 WSOP Main Event victory.

The Moneymaker Tour returns to Daytona Beach Racing & Card Club from April 17-29, and moves on to the Palm Beach Kennel Club from May 2-14.

For more information visit: moneymakerpt.com

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