SPARKET and the World Jai Alai League Forge Deeper Partnership to Elevate Fan Experience

March 18, 2024

2 min read

SPARKET, the trailblazing wagering software, announced an expanded partnership with the World Jai Alai League (WJAL), solidifying their commitment to enhancing the fan experience and driving growth in the world of Jai Alai.

Following the successful implementation of SPARKET’s innovative platform within the league, both entities have decided to deepen their collaboration. This strategic move aims to further revolutionize how fans interact with and enjoy Jai Alai, leveraging cutting-edge technology to increase engagement from at-home viewers. Through SPARKET’s proprietary pari-mutuel wagering software, fans are able to enjoy betting against each other with no fixed odds, in an effort to climb the leaderboard, and win incredible prizes.

WJAL’s decision to not only expand the partnership, but to also invest with SPARKET underscores WJAL’s dedication to providing loyal Jai Alai fans with the most innovative, fun, and unique ways to engage with the sport. By integrating SPARKET’s dynamic wagering options, the league anticipates an even greater level of community excitement, involvement, and education from fans worldwide.

“The SPARKET launch at our facility was remarkable. Our patrons immediately embraced the concept and the percentage of interactive play was astounding. We are thrilled to take our partnership with SPARKET to the next level. The success we’ve seen so far in enhancing the fan experience is just the beginning. Together, we are poised to unlock new opportunities and push the boundaries of what’s possible in the world of Jai Alai,” Scott Savin, COO of the World Jai Alai League, said.

SPARKET CEO Aaron Basch said: “Our continued collaboration with WJAL signifies a significant step forward in our mission to transform sports entertainment. By combining SPARKET’s state-of-the-art technology with WJAL’s dedication to the sport, we’re not only enhancing the current loyal fan experience but also attracting a new generation of enthusiasts.”