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Codere extends its partnership with Rayados as Official Betting Partner
- Codere has agreed to extend its relationship with the Monterrey Rayados Football Club as the Club’s Official Betting Partner for the next four seasons.
- With this renewal, Codere also becomes the ‘Main Sponsor’ of the women’s team, Rayadas.
- Codere will continue to deliver on its growth plan in Latin America, relying on its sponsorships and local activations.
Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming operator in Spain and Latin America, is proud to announce the renewal and expansion of its sponsorship agreement as the Official Betting Partner of the Monterrey Rayados Football Club, with whom it has a successful relationship since 2021.
After three years of collaboration, both institutions have mutually agreed to deepen their relationship for another four seasons, fortifying the bond they’ve established and reaffirming their dedication to upholding shared values.
“We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market. Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere today being one of the leading online gaming operators in the market. We are convinced that strengthening our relationship as we have been doing over the last few years will continue to help us in building the brand in Mexico,” said Alberto Telias, Chief Marketing Officer of Codere Online.
On his part, Pedro Esquivel, Executive Vice President of Monterrey Football Club, stated: “It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for their trust and are confident that great things will come for the future.”
Through this partnership, Codere’s logo will maintain its prominent placement on the front of Monterrey Football Club’s jersey, along with being featured in various other club spaces. Furthermore, the collaboration will persist in creating new initiatives and delivering exclusive experiences for fans.
Rayadas
As a new aspect of this agreement and in commitment to continue supporting women’s empowerment both on and off the field, Codere will expand and reinforce its role within the club by also becoming the Main Sponsor of the women’s team, Rayadas. The relationship with both the men’s and women’s teams enables Codere to have greater visibility through various joint marketing actions and promotions with Monterrey.
“Joining the women’s team was one of our set goals and a pending task we had. At Codere, we firmly believe in promoting women’s sports, as we have demonstrated over the past years through various initiatives in the countries where we operate. It is an honor and a responsibility to join as the Main Sponsor of Rayadas and to continue strengthening our relationship with a powerhouse like Monterrey Football Club, renowned for its robust structure in sports, professionalism, and unwavering community support,” stated Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online.
Nasdaq Tower (New York)
To celebrate this renewed partnership between Codere Online and Rayados, and to showcase the mutual appreciation between both organizations, the Nasdaq Tower in Times Square, New York, will illuminate with an advertisement projected every hour throughout the day. We encourage all fans to join us in real-time through Livestream and witness their team firsthand at this unparalleled location.
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Betson Appoints Todd Cravens as SVP of Gaming Division
Betson Enterprises, a division of H. Betti Industries Inc., has appointed Todd Cravens as Senior Vice President of the Gaming Division, effective January 6, 2025. In this role, Todd will oversee the strategic growth and operations of Betson’s gaming division, focusing on expanding distributive gaming initiatives, strengthening customer and supplier relationships, and driving innovation within the industry. Todd will be based out of Betson’s Henderson, NV office and will join the company’s executive leadership team.
Todd brings a wealth of experience in gaming and amusements, including his previous tenure as CEO and President of Galaxy Gaming. With a proven track record in organizational leadership, business development, and strategic execution, Mr. Cravens is well-positioned to lead Betson’s gaming division in its next phase of growth. His focus on customers, product and team align with Betson’s commitment to delivering innovative solutions and superior service to its customers.
“We are thrilled to welcome Todd back to the Betson Gaming team working alongside Rick Kirby. His deep industry knowledge, leadership, and strategic mindset will be instrumental in driving the growth of our gaming division and expanding our footprint in the gaming industry, as well as the overall Betson business,” said Bob Geschine, President of H. Betti Industries.
Commenting on his new role, Todd said: “I can’t wait to get back to work and look forward to rejoining the Betson team. I look forward to working closely with the talented Betson crew to deliver on the company’s strategic objectives, focus on our customers, strengthen our partnerships, and explore new opportunities to innovate in the gaming market and beyond.”
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Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
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Seminole Hard Rock Hotel & Casino Tampa Marks $2 Billion Milestone in Jackpots Given Away in 2024
A lucky guest – Richard B. – won a $100,000 Mercedes AMG GLE 53 SUV as part of a celebration of $2 billion in jackpots paid out so far in 2024 by Seminole Hard Rock Hotel & Casino Tampa.
Richard was playing a Dollar Storm – Caribbean Gold $0.25 progressive slot machine with a $18.75 bet. He won $1680 on the machine, which pushed the casino’s total slots payout for 2024 to over $2 billion. The win earned him the new Mercedes in recognition of surpassing the slot payout milestone.
“This is absolutely amazing. I stopped in to play for just a minute, hit a jackpot, and suddenly I was whisked away to find out I won a car. I’ve been playing at Hard Rocks forever, but this is the first time I’ve ever won a car,” said the winner.
In addition to Richard’s good fortune, 881 guests playing with their Unity Card each received $25 in Bonus Free Play. A total of $22,025 was awarded.
“It’s exciting that we have paid out more than $2 billion in jackpots. We are always dedicated to providing exceptional guest experiences, while ensuring that each visit to Seminole Hard Rock Tampa is truly unforgettable,” said Steve Bonner, President of Seminole Hard Rock Hotel & Casino Tampa.
2024 is the third year Seminole Hard Rock Tampa has paid out more than $2 billion in jackpots.
Seminole Hard Rock Tampa has paid out over 723,505 jackpots of $1200 or more so far this year. That’s almost two jackpots for every person who lives in the City of Tampa.
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