Latest News
Genius Sports Launches Free-to-Play Games for Betting Operators

Genius Sports Limited has announced the launch of a new suite of interactive free-to-play (F2P) games, designed to meet the customer acquisition and loyalty challenges facing betting operators.
The new range taps into Genius Sports’ unrivalled track-record of building gamification strategies and solutions for some of the largest sports leagues, federations, betting operators, and brands globally.
Betting operators can now access a suite of games including both light-touch activations for daily retention and weekend predictor tools. Genius Sports also offers a fully bespoke service including gamification strategy design and custom game development, built off 15 years’ experience in providing these services to the largest leagues, federations, and teams in sport.
In addition, Genius Sports is integrating its proven advertising solutions for gaming brands, making it the only supplier that not only delivers premium free-to-play games but also helps betting operators drive players to and from the game into their sportsbook. All of this is supported by the advanced analytics and reporting utilized by Genius Sports’ advertising business, enabling betting operators to truly measure the impact of their paid media as well as the long-term impact of their gamification strategy.
With this new suite of games, Genius Sports now offers the highest quality and privacy compliant F2P solutions across the following categories:
- Tournament Games to activate a sportsbook brand such as Brackets, various Fantasy solutions, Tournament Predictors, and key event activations like Squares and Sweepstakes.
- Weekly and Matchday Games to acquire and convert players to bet such as Pick 6, Daily Fantasy, Under/Over Battle, Acca Pack Challenge, Beat the Grid, and many others.
- Daily Retention Games to deliver segmented daily player interaction such as Spin-To-Win, Prediction Bingo, Club Hunt, Goal Guesser, Market Scratch Card, and dozens more.
- Bespoke F2P Solutions leveraging decade of Genius Sports’ experience building fully custom gamification solutions and mechanics to meet a betting operator’s exact objectives and requirements.
Genius Sports has delivered free-to-play solutions for leading betting operators globally, including Betway, bet365, BetVictor, PointsBet, Caliente, TAB, and Superbet.
“From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full player lifecycle. We work in partnership with 300+ betting operators, and we’re excited to expand our partnerships through proven gamification solutions,” Josh Linforth, Chief Revenue Officer of Genius Sports, said.
Latest News
MGM Resorts International and Technology Partner Playtech Expand “Live from Vegas” Offering with Launch of Family Feud

MGM Resorts International and Playtech announced that they have expanded the “Live from Vegas” offering with the launch of Family Feud, a licensed adaptation of Fremantle’s classic gameshow, streamed live and in real time from a studio located on MGM Grand’s casino floor in Las Vegas.
This is the first interactive game show of its kind to be broadcast live from a Las Vegas casino floor and is available to operators in regulated markets, outside of the US. The studio also broadcasts a variety of interactive table games, including blackjack, roulette, and baccarat, all hosted in a fully transparent glass studio visible to the public 24/7.
“MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic Las Vegas experience to people around the globe. The live dealer studio marks a major step in our growth strategy and pursuit of being the world’s premier gaming entertainment company. We will continue working to create unforgettable moments and new ways to enjoy what the Las Vegas Strip has to offer,” said Gary Fritz, President of MGM Resorts International Interactive.
Building on the successful launch of “Live from Vegas” in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino, this marks the second phase of MGM Resorts and Playtech’s strategic partnership, a significant milestone in the delivery of new and distinctive live gaming experiences.
Mor Weizer, Chief Executive Officer at Playtech, said: “We’re proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud. This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection.”
Suzanne Lopez, Chief Operating Officer at Fremantle, said: “Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience.”
Fantasy Sports
FanDuel Debuts New Peer to Peer Fantasy Product “FanDuel Picks” in Select States

FanDuel, North America’s premier online gaming company, is introducing FanDuel Picks, a new peer-to-peer fantasy sports product. FanDuel Picks offers fans a simplified way to engage with their favorite athletes and a chance to win up to 1000x their entry fee by building lineups and selecting whether the athletes will beat their projected stats during games. Customers new to FanDuel Picks who play $5 will get $60 in bonus funds.
With FanDuel Picks, customers can pick three to six players, select “more” or “less” on the players’ projected stat lines and set their contest entry amount. Customers earn points for every correct selection, and customers with the highest score win a share of the prize pool.
“Just in time for NFL season, we are excited to bring fans a social way to engage with the sports and athletes they love with the launch of FanDuel Picks. The ‘more’ or ‘less’ selection model offers a streamlined fantasy sports experience, and we look forward to offering our customers another way to interact with games this season,” said Rob Cullen, FanDuel Picks General Manager.
FanDuel Picks is now available in 17 states, including Alabama, Alaska, Arkansas, Georgia, Minnesota, Missouri, Nebraska, New Hampshire, New Mexico, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin.
Canada
iGaming Ontario Appoints Joseph Hillier as its New President and CEO

The iGaming Ontario Board of Directors has announced Joseph Hillier as the organization’s new President and Chief Executive Officer, effective September 8, 2025. Joseph’s depth in the Ontario igaming market combined with successful public and private sector careers make him the ideal President and CEO at this critical point in iGaming Ontario’s growth.
Joseph was most recently Chief Strategy Officer and Corporate Secretary at the Alcohol and Gaming Commission of Ontario (AGCO), where he delivered significant strategic and regulatory initiatives across the province’s alcohol, cannabis, gaming, and horse racing sectors. Prior to the AGCO, he served as Chief of Staff to Ontario Attorney General Hon. Doug Downey and led the development, launch and implementation of Canada’s first private sector-driven igaming market and the creation of iGaming Ontario. Joseph also spent more than a decade working in the financial and legal services sectors.
The Board expressed its sincere thanks to David Smith for serving as Interim President and Chief Executive Officer since Martha Otton’s retirement.
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