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SCCG Management Announces Extension and Expansion of Strategic Partnership with SnapOdds

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SCCG Management, a leading consultancy specializing in the sports betting and gaming industries, announced the extension and significant expansion of its strategic partnership with SnapOdds, the revolutionary sports betting technology product from Snapscreen Inc. This expansion marks a pivotal shift toward a consumer-facing (B2C) strategy, leveraging SnapOdds’ unique TV and streaming content recognition software.

SnapOdds, often referred to as the “Shazam for Sports Betting,” has transformed the way users engage with live sporting events on TV and streaming. Users snap live TV events on their mobile phone, find event-related results and buy or bet. This seamless integration of technology and user experience positions SnapOdds as a frontrunner in the sports betting industry.

As part of this strategic pivot, SCCG Management and SnapOdds are focusing on delivering a B2C app, mobile web and social media presence. The transition towards a B2C approach is underpinned by the anticipated viral spread of the SnapOdds app.

This virality and proven stickiness not only ensures a cost-effective strategy for reaching and retaining new users but also presents a unique opportunity for advertisers and sponsors. By serving game related advertising and sponsorship to highly engaged users at the right time within the app, mobile web and social media presence, SCCG Management and SnapOdds are set to generate substantial cost reduction in player acquisition cost for sports books and other sports related offers like e-commerce.

Stephen Crystal, Founder and CEO of SCCG Management, said: “Our enhanced collaboration with SnapOdds underscores our commitment to innovation and excellence in the sports betting industry. The shift towards a B2C model opens up unprecedented opportunities for growth, user engagement, and revenue generation. We are excited to pioneer this space, delivering unparalleled experiences for sports fans and creating significant value for our advertisers and sponsors.”

Thomas Willomitzer, Founder and CEO of Snapscreen, said: “Offering Shazam for TV as an app was always on the agenda. The overwhelmingly positive feedback of end users on the one side and the huge monetization opportunity to deliver engaged users at the right time to lower the CAC for betting and e-commerce drives our B2C strategy. We naturally continue to serve and expand our loyal B2B customer base. We are a team of experts in taking offline media interactive. First Radio when I co-founded Last.FM and now TV.”

The strategic expansion of the SCCG Management and SnapOdds partnership is a testament to their commitment to leveraging cutting-edge technology to redefine the sports betting landscape. As they embark on this new chapter, the focus will remain on delivering exceptional value to users and stakeholders alike.

Compliance Updates

HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

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HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network

 

HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.

The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.

No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.

Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.

Key Features:

  • Completely anonymous – no registration or personal data required
  • Instant results with tailored guidance
  • Available in 5 languages
  • Mobile-first and accessible across all devices
  • Fully GDPR compliant

Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.

While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.

Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.

Try it now on any of HIPTHER’s gaming media platforms:

By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.

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Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

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Evoplay enters Peru’s lottery vertical through a partnership with Loterías Torito

 

Evoplay, the award-winning game development studio, has partnered with Loterías Torito, one of the authorised operators of lottery games in Peru, to supply a tailored portfolio of instant win games.

The collaboration will see five of Evoplay’s most popular instant games, including Adrenaline Rush, Adrenaline Rush: Scratch, Penalty Shootout: Street, BBall Blitz, and Hockey Shootout, launch on Loterías Torito’s platform. Each title has been localised and tailored to meet the lottery’s regulatory standards and responsible gaming objectives.

Operating both online and across retail locations, Loterías Torito is a trusted name in the Peruvian lottery sector. Its blend of traditional lottery products and digital offerings makes it an ideal partner for Evoplay’s instant game portfolio, which is designed to attract a broader, mobile-first audience.

Breaking into the lottery space marks a significant achievement for Evoplay, following their strategy to expand its presence in regulated markets across Latin America, delivering localised content and tailored solutions to forward-thinking lottery operators.

Frank Cecchini, Head of Lottery at Evoplay, said: “We are immensely proud to be working with Loterías Torito. “I firmly believe our content can bridge the gap between lottery players and online gamers, helping drive revenue in a safe, responsible, and engaging way.”

José Ludeña Díaz, Director of Operations at Loterías Torito, added: “Evoplay’s games are one of a kind. They’re innovative, high-quality, and exactly what we need to appeal to new generations of players while staying true to our mission and values.”

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Gila River Resorts & Casinos Announces Brand New Bingo Venue

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Gila River Resorts & Casinos has announced the opening of a brand-new bingo hall at its newest property, Santan Mountain. To celebrate the launch of bingo at Santan Mountain and unveil its new bingo club, Gila River Resorts & Casinos will be hosting a grand opening event that is open to the public on Aug. 29 – Sept. 1. The grand opening event will be held from 10a.m. to 12p.m. and 4p.m. to 6p.m., at Gila River Resorts & Casinos – Santan Mountain, located at 7101 Gilbert Rd. Chandler, AZ 85249. 

Attendees can look forward to seeing the World’s Largest Bingo drum, giveaways, live DJ, a surprise celebrity guest host and more throughout the grand opening weekend. The first 230 guests in line for each session will get to spin the prize wheel and win a free t-shirt, dauber, gift card, hat, varsity jacket, or other prizes while supplies last. Attendees will also have a chance to participate in Santan Mountain’s inaugural bingo games at 12p.m., 5:30p.m., and 6:30p.m. Santan Mountain is offering a “Buy One, Get One Free” special offer for electronic ticket packages during the grand opening weekend, Friday, Aug. 29 – Monday, Sept. 1.

The new state-of-the-art bingo room also will host Bingo After Dark. Also known as B.A.D. Bingo, the exciting late night sessions will take place every Saturday night at 11:30p.m. and include a live DJ, line dancing, glowsticks, cash prizes, and more. Sales start at 9p.m. and spots fill up fast. Attendees won’t want to miss the surprise hosts for the first ever B.A.D. Bingo session at Santan Mountain on Saturday, August 30.

Bingo has consistently been one of the most beloved and high-energy experiences at our Vee Quiva location, drawing loyal guests and new players alike with every session,” said Gila River Resorts & Casinos’ General Manager, Denise Pfaff. “We knew we had something special, and with the excitement and demand continuing to grow, it only made sense to bring bingo to our newest and most modern property—Santan Mountain. We’re thrilled to introduce a vibrant new way to play and win in a one-of-a-kind setting.”

Santan Mountain’s 13,000-square foot Bingo Club boasts an indoor/outdoor open floor plan with floor-to-ceiling windows offering stunning panoramic views of the San Tan Mountains. The bingo hall also features a world-class sound system and lighting system for an immersive playing experience, a dance floor, sophisticated decor and modern interior design elements, 98inch HDTV’s, and digital bingo options and playing features. Bingo sessions will be hosted daily, with bingo ticket packages ranging from $30-$225.

In addition to the new bingo club, Gila River Resorts & Casinos’ Santan Mountain is a modern gaming destination and home to the largest casino sportsbook in the state, 900+ slot machines and table games, a luxurious High Limit Room, five culinary concepts, three bars and lounges, and live music on the weekends.

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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