Latest News
The Gambling Battle for Governor of Kentucky

In November 2023, Kentucky held its gubernatorial election, which pinned Andy Beshear, the Incumbent Democratic governor, against Daniel Cameron, the Republican state attorney general. The race was won by Beshear, who attained re-election by winning 52.53% of the vote, in an election that saw the best performance by a Democrat since 2011 and the worst by a Republican. However, it wasn’t the race that generated nationwide media attention as much as the monetary contributions both parties received to back specific interests. Notably, heavy gambling interests put big money on the election.
According to the available data, in 2023, Kentucky’s horse race tracks gave sizeable funds to the Democratic Governors Association (DGA), which forked over around $19 million to back Andy Beshear’s win. Per uncovered IRS reports, the DGA received $50,000 from Revolutionary Racing Kentucky, $200,000 from Kentucky Downs, and a quarter of a million dollars from Churchill Downs in the latter half of 2023. That said, Daniel Cameron’s campaign also got a gambling fund boost, as it was revealed that the Republican candidate obtained $362,000 in contributions through the Republican Governors Association (RGA) from Georgia-based gaming machine manufacturer Pace-O-Matic in 2023 to fuel Cameron’s $12 million bid for governor.
Thankfully, both the RGA and DGA must disclose their expenses and donors to the IRS, which supplies the public with much-needed transparency regarding whose interests governor candidates will seek to look out for. Aside from gambling entities, both Cameron and Beshear noted backing from energy, health, and financial companies. Nonetheless, the gambling total came to somewhere in the neighborhood of $30 million, an impressive sum.
Differing Gambling Interests in Kentucky
As noted above, Kentucky horse race tracks supported Beshear’s second term by providing considerable donations to his campaign. That happened primarily because Beshear legalized sports betting in the state. The bill he passed allowed tracks to open retail lounges that accept wagers on sporting events. Thus, in September 2023, the Governor was the first to place a bet on an athletic competition in Kentucky. He laid a $20 parlay on two home-state college teams at the Churchill Downs track, citing this is the type of entertainment Kentuckians have been looking for for years. He added that allowing this activity will only boost local tourism and make people stay in Kentucky and not flee for Vegas once the NCAA March Madness tournament rolls around.
It should be said that once, the state’s multiple tracks, Cumberland Run, Ellis Park Racing & Gaming, Red Mile Racing & Gaming, Turfway Park Racing & Gaming, Oak Grove Racing & Gaming, Churchill Downs, and Sandy’s Racing & Gaming, established their brick-and-mortar sportsbooks, they also began exploring possibilities branching off into other types of gambling.
So, on one side, the Democrats got chiefly backed by the tracks in Kentucky. And the Republicans got aid from Pace-O-Matic, a company whose twenty-five hundred Burning Barrel games got shut down in June 2023, on the claim that they violated Kentucky law, which does not allow games of chance, even though Pace-O-Matic classifies them as ones of skill, citing that their nature does not cause any conflict with the state’s legislature.
Still, the manufacturer’s machines, widely available across the commonwealth at gas stations and bars, got disabled. That occurred by the rule of law from Governor Beshear, who signed the bill that banned them, proclaiming they feature no regulation, bring in zero in taxation, and only exist to take away hard-earned dollars from Kentuckians. However, venue owners throughout the state have rebelled against the move, stating that these machines help keep them in business, as the money they receive from hosting them is enough to cover their utility bills.
Hence, from everything explained above, it is clear that Beshear is interested in keeping his supporters happy by eliminating their gambling competitors, who looked to back someone else to take his place and change the laws to their benefit.
The Online Casino Situation in Kentucky
While Internet sports wagering is booming in the US, the same cannot be said of interactive gaming, as only seven US states have chosen to permit such gambling sites. Kentucky is not among them, as KY online casinos cannot be run from within the state’s borders. That said, for years, residents have been able to use internationally-regulated platforms based in foreign lands for game-of-chance fun.
Proposed lawsuits filed in Kentucky’s Eastern District in August of 2023 have raised eyebrows regarding whether this entertainment form is still available to Kentucky’s citizens due to a Lawrenceburg resident, Billi Jo Woods, suing Bovada and Bodog (Morris Mohawk Gaming Group), reputable offshore operators for violating state gambling law.
In the proposed suit, Woods alleged she had lost substantial amounts of money gambling at Bovada/Bodog-operated hubs and is calling about a 19th-century law that declares that Kentuckians can file legal actions against operators who they believe have unlawfully taken funds from them. The grounds for Woods’ suit is that the Morris Mohawk Gaming Group offers online casino gaming to the state’s citizens despite the state not legalizing this activity. Few believe this action will produce meaningful results for Woods, as loads of Kentuckians still use offshore platforms to satisfy their gaming needs.
Conferences
Win Systems will showcase its latest innovations at G2E Las Vegas 2025

Win Systems will once again be present at Global Gaming Expo (G2E) Las Vegas 2025, one of the most important events in the industry worldwide. The expo will take place from October 7 to 9 at The Venetian Expo and Win Systems will welcome all its clients at booth #2050.
During the event, the company will showcase multiple innovations across its different business lines, specially developed and adapted to the needs of each market. Within the Systems division, Win Systems will present innovations designed for both casinos and the route market, as well as an important new development in its Electronic Payment Solutions Business Unit.
In addition, the company will unveil new models of roulette, slots, and games that promise to impress operators and players alike, consolidating its position as a leader in innovation and entertainment experiences.
“G2E Las Vegas is the ideal stage to showcase our latest innovations and the result of months of work and development. This year we arrive with proposals designed to meet the challenges and opportunities of each market, always maintaining our mission to continue driving the future of Gaming,” said Eric Benchimol, CEO of Win Systems.
Win Systems invites all industry professionals to visit its booth to experience its latest launches firsthand and see how its comprehensive solutions continue to set trends in the sector.
For more information about Win Systems and its cutting-edge gaming solutions, visit winsysgroup.com
Compliance Updates
RubyPlay’s US Playbook – Turning compliance into a growth engine

After securing entry into its second US state, and with a third firmly in sight, RubyPlay is sharpening its compliance strategy to balance speed with precision. Amanda Slonzon, VP of Compliance and Regulatory Strategy, explains how the company’s US Playbook is helping to turn regulation into a growth engine, from leveraging New Jersey as a benchmark, to preparing for Pennsylvania’s unique challenges, and building trust-based relationships with regulators and partners across the industry.
When people think about compliance in the US iGaming industry, they often imagine it as the handbrake that slows expansion and stifles innovation. For me, it is the opposite as compliance sits in the driver’s seat. It is not simply a support function but a product in itself that enables us to grow faster, enter new markets with confidence and strengthen our relationships across the industry.
The US online casino market is both highly promising and highly fragmented. Only seven states currently regulate iGaming and each has its own framework. Navigating this landscape requires a deep understanding of both the common threads between states and the subtle differences that can make or break a market entry.
This is why we have developed a US Playbook at RubyPlay, which is a detailed, in-house framework for understanding and applying state-by-state requirements in a way that is tailored to our products and infrastructure. With it, our compliance and regulatory specialists break down each regulation, interpret it in the context of our business, and share that knowledge across the company.
Market comparisons
New Jersey will always be the starting point for most operators and suppliers entering the US. It was the pioneer of state-level regulation and, in many ways, still sets the standard for others to follow. Meeting New Jersey’s requirements ensures a company is well-prepared for other states, many of which recognise its certifications. Delaware, for example, places direct reliance on New Jersey approvals, a pragmatic approach that can streamline entry for those already licensed in the Garden state. But even with these efficiencies, each state demands its own level of preparation and adaptation.
Regulators in the US take compliance very seriously and ensure that every technical aspect of a business meets their requirements. Unlike some EU markets, where providers may not need a B2B license, every US state requires B2B licensing through a thorough, state-specific process. While major shifts are rare, when they occur they can significantly impact the industry. Right now, sweepstakes is the most talked-about development, and with New Jersey’s Governor having recently signed the ban into law, we are seeing a wave of prohibition that will have a major impact across the industry. Our role is to remain attentive, follow changes daily, and ensure we stay as compliant as we intend to be.
Every state also has its own technical standards, licensing requirements, tax structures, and approaches to product approval. For example, Pennsylvania applies the highest tax rate on operators in the country yet remains one of the most attractive among operators. It also has a deeply ingrained gaming culture and a large, active player base. Entering a state like Pennsylvania, which is a key target for RubyPlay in 2026, is not just about passing compliance checks but more about understanding the regulator’s expectations, the market’s economic realities and the cultural context of its players.
Fostering close relationships
One of the most important aspects of operating in the US is the strength of relationships with key stakeholders across the entire ecosystem. I have always believed that a strong relationship with the regulator is just as critical as meeting their requirements on paper. We work to ensure that regulators see us as partners who bring solutions, not problems. We communicate openly and demonstrate that we take their rules as seriously as they do. The same process applies to how we work alongside our industry partners. From platform providers or operator customer, we approach every partnership as a collaborative effort to succeed together.
Culture plays a vital role in how we approach regulation. Compliance is considered a technical discipline, but ultimately it is powered by people who care about getting processes and frameworks robust. I am proud to lead a team that is collaborative and solution-oriented. One of my proudest moments recently came during a recruitment process where I was speaking with a candidate for a role within our compliance team. She told me she had been following RubyPlay closely and was so impressed by our company culture, the pride we take in our work and the way we treat our people, that she was willing to relocate to another country just to join the team. It is a real story that speaks to the environment we have built.
Regulation in the US is not going to advance overnight. The state-by-state approach will remain and evolve, and new product categories will emerge that challenge existing frameworks. My perspective is that the companies who thrive will be the ones who embrace this complexity, invest in understanding it deeply, and treat compliance as a strategic asset rather than an operational hurdle.
The US Playbook we have developed is our way of making that happen. It is an ever-evolving strategy that keeps us compliant, competitive and ready for whatever comes next.
Latest News
Aviatrix partners with TQJ and joins the Bet do MilhĂŁo portfolio

The popular crash game Aviatrix has entered a strategic partnership with Brazilian operator Todos Querem Jogar (TQJ) to bring the hit title to the recently launched brand Bet do Milhão.
TQJ is a Brazil-licensed operator and an investee company of the Silvio Santos Group, one of the country’s largest media conglomerates. Its first brand, Bet do Milhão, is inspired by Show do Milhão, the iconic Brazilian TV game show, and debuts with a full portfolio of sports betting and online gaming, with a strong focus on innovation, security, and responsible play.
Through the partnership, Bet do MilhĂŁo players will now enjoy the full Aviatrix experience, including one of the most dynamic and engaging crash game mechanics in the world.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “This partnership with TQJ and Bet do Milhão is a perfect fit. Aviatrix is about delivering exciting and intuitive gameplay, which aligns perfectly with the Bet do Milhão concept. This is another key milestone in establishing Aviatrix as one of the most popular online casino games in Brazil.”
Leonardo Sampaio, Chief Operating Officer at Todos Querem Jogar, added: “We want to combine the Brazilian way of having fun with the very best in technology and content available in the market. That’s why bringing Aviatrix to our new brand was a priority. We are excited to build a long-term relationship with the team and are confident the game will be hugely successful with our players.”
Aviatrix has been rapidly expanding in Brazil in recent months. In April 2025, the game received full federal certification to operate via licensed operators nationwide, as well as a dedicated certification for the state of Paraná.
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