Latest News
Fanatics Sportsbook Launches in Michigan

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the Fanatics Sportsbook & Casino in Michigan. Sports fans living in and visiting Michigan will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics Sportsbook and Casino experience. Michigan marks the thirteenth state for the Fanatics Sportsbook and third state for Fanatics Casino.
In August 2023, Fanatics Betting and Gaming began acquiring the U.S. businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. Today in Michigan only, each PointsBet customer’s username, password, account balance, rewards points, and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals and is disrupting the sports betting industry with the following new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed, and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.
- FanCash: The Fanatics Sportsbook is the only sportsbook that gives customers up to 5% of their wager back in FanCash. Every dollar of FanCash is a dollar to spend on bonus bets or at Fanatics.com.
- Discover: Everything a customer cares about, including marquee games, key stats, trending bets, delivered straight to one location – the Discover feed.
- Search: The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias, and deep linking. Customers can search easily for the bet they want and bet directly right from the search results.
As part of the launch in Michigan, Fanatics Betting and Gaming will also launch its new online casino, embedded in the Fanatics Sportsbook app. The newly designed Fanatics Casino will feature a range of classic and popular casino favorites like roulette, slots, and blackjack along with offering customers the following exciting new features:
- Play with IGT PlayDigital: Fanatics Casino players can enjoy a range of highly engaging IGT PlayDigital games including many of the classic titles that iGaming players love including Cash Eruption, Fortune Coin, and Cleopatra, as well as a suite of MegaJackpots titles, proprietary table games, and video poker content.
- Evolved Live Casino Games: Fanatics Casino has partnered with Evolution to provide customers with world-leading live casino games including Blackjack, Roulette, Craps, Baccarat, and Poker variants. In addition, Evolution will provide Fanatics Casino with an exciting lineup of online slots, the award-winning Lightning Roulette, and many more games to come.
- Wonderful New Games: Light & Wonder will provide Fanatics Casino with a wide range of the company’s first party titles, including top-performing games 88 FORTUNES, JIN JI BAO ENDLESS TREASURES, DANCING DRUMS EXPLOSION, and ULTIMATE FIRE LINK CHINA STREET. In addition, Light & Wonder will offer Fanatics Casino customers access to third party aggregated content from some of the world’s biggest studios such as Big Time Gaming, Reel Play, Gaming Realms, and Hacksaw.
- Rewards: Casino customers can earn FanCash back on bets, spins, and hands and convert FanCash to bonus bets on Fanatics Sportsbook or to purchase team merchandise at Fanatics.com.
- Fanatics Game Studios: Fanatics Betting and Gaming has produced exclusive content including the new Fanatics Blackjack game developed in partnership with Boom Entertainment. More games are scheduled for later this year.
Fanatics Betting and Gaming believes that responsible gaming is a core tenet and a part of the organization’s DNA. Online customers will have access to Responsible Gaming tools to manage their time and money alongside a best-in-class Help Center, chat experience, and knowledgeable agents with 24/7 coverage.
Latest News
DATA.BET Makes Successful Stand Debut at BiS SiGMA Americas 2025

Premium esports betting solution supplier expands presence in the growing Brazilian market
DATA.BET has successfully concluded its first-ever stand appearance at BiS SiGMA Americas 2025, one of the largest iGaming events in the region, held on April 8-10 in São Paulo, Brazil. The event took place in Transamerica Expo and brought together over 17,500 participants.
The company made a strong impression with its dedicated expo booth, where representatives engaged with local operators and business partners to discuss development opportunities in the growing LatAm market. DATA.BET showcased its comprehensive suite of solutions, including an updated Single Page Application (SPA), along with tools that are also adapted for local betting projects, including Scoreboards, Pitch Tracker, and Streaming – all designed to enhance user engagement with the platform and optimize their betting experience, particularly for mobile devices.
Alongside a bar serving exclusive cocktails that capture the spirit and vibe of Brazil, DATA.BET fleshed out its interactive stand with cosplayers dressed as Jinx and Ahri – popular characters from League of Legends, one of the top games among LatAm fans. This creative approach helped visitors immerse themselves in the iGaming atmosphere while exploring the company’s extensive portfolio of esports disciplines, events, and betting markets.
Natalie Loshatynska, Head of PR & Marketing at DATA.BET, commented: “Our stand debut at BiS SiGMA Americas allowed us to connect with Brazilian operators at this major event, learn about their specific needs, and introduce our iGaming solution. We saw great interest in esports from visitors. Latin America is a key market with huge growth potential for our niche. We’re excited to bring our products to this dynamic region, and the positive reaction confirms our decision to take part in BiS SiGMA Americas was right.”
Latest News
Movers and Shakers: How Micro-Influencers Are the Key to Capturing the Magic of Live Events

“Movers and Shakers†is a dynamic monthly column dedicated to exploring the latest trends, developments, and influential voices in the iGaming industry. Powered by GameOn and supported by HIPTHER, this op-ed series delves into the key players, emerging technologies, and regulatory changes shaping the future of online gaming. Each month, industry experts offer their insights and perspectives, providing readers with in-depth analysis and thought-provoking commentary on what’s driving the iGaming world forward. Whether you’re a seasoned professional or new to the scene, “Movers and Shakers†is your go-to source for staying ahead in the rapidly evolving iGaming landscape.Â
The world of sports is littered with cliches, some true, some not so much. One enduring truth, however, is that few experiences can match the electrifying thrill of a live event. Live sporting events bring a unique atmosphere and energy almost impossible to replicate. Being able to capture this has been something promoters and marketers have struggled with for decades, however, the rise of micro-influencers and content creators has changed this.
Micro-influencers and content creators, through the use of video content, can provide audiences with a direct connection to a live event, placing them right in the heart of the action with real-time reactions and experiences. These are particularly useful for sports betting events like horse racing, where the tension is high and the outcomes are unpredictable.
By having content creators attend live events, audiences can gain insight they might not otherwise be able to access. At the same time, brands can generate authentic exposure that can not be replicated through more traditional marketing techniques.
Unmatched Authenticity
With AI and curated content everywhere we look, sports fans and bettors are constantly searching for more authentic experiences. Influencers live-streaming at events provide the perfect solution to this issue.
Their followers are given the chance to experience an event in its most authentic way, with influencers able to share their reactions to events in real-time.
This technique has become increasingly popular in horse racing. I was following this year’s Cheltenham Festival in the UK, and my newsfeed was full of live-streamers and micro-influencers sharing their reactions to the events.
So, how do events and companies benefit from this? Well, in the same way, companies have always benefited from freebies—exposure. However, the exposure they gain from these deals is much more impactful than just someone showcasing something or name-dropping them.
By allowing influencers to attend their events, companies can show what they can really offer. This is a warts-and-all experience that typical marketing strategies are incapable of highlighting.
Last year, one of our micro-influencers, Brettski, was given free hospitality and tickets to the Breeders’ Cup. The company simply provided him free entry and let him work his magic. In the video, he ends up leaving the races up, but whether he wins or loses is not the point. The video does an excellent job of showing people the company’s quality of service.
This type of content will be much more effective for the company than hiring a celebrity to shoot a promo video in a box. Micro-influencers and content creators can bring a raw honesty to the experience that resonates with audiences. Not only that, micro-influencers have a reliability and trust with their audience, which is extremely difficult to create and invaluable to companies trying to sell a product or experience.
Increased Promotional Lifespan
Another massive benefit to having content creators attend live events is that it significantly enhances the promotional lifespan of the event. If you are a company or a team hosting an event and using traditional promotional tactics, you will get some pre-event hype and, if you are lucky, some in-event content, but it typically ends there.
When using a content creator, you will get pre-match excitement and coverage, in-play action, and some post-event content. There is also always the possibility of creating an authentic viral moment, such as capturing the reaction to a horse race, giving your event’s coverage even longer life.
This coverage goes far beyond what you would get from a traditional advertising campaign or a high-end endorsement. When it comes to ROI, having a micro-influencer attend your event is one of the smartest moves you can make.
A Human Approach to Modern Marketing
As scepticism over the authenticity of online content continues to grow, allowing micro-influencers and content creators to attend events in person can be a game-changer for businesses.
It provides a human side to marketing and invites customers to experience something alongside people whose opinion they trust. Providing companies put their trust in the content creators and allow them to show their products and events off in their own unique way
Welcoming influencers to live events is a strategy that can change the marketing landscape for the right brands. It humanises marketing, allowing a brand to create a deeper, more honest connection with its audience that will prove hugely beneficial in the long term.
Author: Troy Paul CEO and Founder of SGG Media.
Compliance Updates
Altenar gains ground in Brazil with virtual sports certification

Leading sportsbook technology provider ready to deliver premium virtual sports offering to local operators
Altenar has achieved a significant milestone in its LatAm expansion by securing a new certification to offer sportsbook and RGS, including virtual sports in Brazil.
This development underscores Altenar’s commitment to providing cutting-edge and engaging sportsbook solutions in regulated markets, and follows a string of landmark deals with industry leaders, such as Inspired, Kiron, Leap and Sportradar.
To achieve the certification, Altenar underwent a thorough evaluation process, demonstrating the provider’s dedication to compliance and its ability to meet the stringent requirements of the Brazilian market.
The integration of virtual sports from renowned providers will further enhance Altenar’s comprehensive platform, offering a dynamic and exciting vertical for Brazilian players that can be enjoyed 24/7.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, said: “We are thrilled to achieve certification for virtual sports in Brazil. This marks another significant step in our growth across Latin America and reinforces our commitment to the burgeoning region.
“By joining forces with some of the industry’s most renowned providers, we are confident in our ability to deliver an unparalleled virtual sports experience to operators and players in Brazil. This offering will complement our existing sportsbook solutions and provide further opportunities for engagement and growth in this key market.â€
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