Latest News
NCEL Delivers The Perfect Gift for the Holidays Featuring Pollard Banknote’s EasyPack Innovation
Pollard Banknote Limited has congratulated the North Carolina Education Lottery (NCEL) on the exceptional success of its The Perfect Gift scratch-off ticket. In 10 weeks of sales, it has become the Lottery’s highest-selling $20 holiday game, surpassing the previous bestseller by 41%.
The Perfect Gift leverages Pollard Banknote’s new proprietary EasyPack print innovation, marking its debut in the lottery industry, and reinforcing the NCEL’s commitment to offering its players the best products available. EasyPack tickets provide maximized gameplay in an oversized format designed to be fully compatible with standard dispensers and Instant Ticket Vending Machines (ITVMs). The 8 x 8-inch ticket, folded like a greeting card and delivered in 4 x 8-inch fan-folded books, is ideal for lotteries seeking to enhance new launches or introduce higher price points without the need for adjustments to accommodate larger tickets. The Perfect Gift opens to offer five exciting games, with a top prize of $250,000 and features an opportunity to play a second chance game through the Lottery’s Lucke-Rewards program powered by Pollard Banknote’s playON player loyalty platform.
The Perfect Gift’s festive design was further enhanced with Pollard Banknote’s eye-catching Scratch FXtra print feature, which combines dazzling Scratch FX patterns with holographic images to create tickets that stand out visually and are impossible to miss at retail.
“We extend our sincere congratulations to the NCEL for the outstanding success of The Perfect Gift. We’re particularly thrilled about the roles EasyPack and Scratch FXtra played in elevating the player experience and adding that extra visual appeal, enhancing the overall enjoyment of the ticket. Our ongoing collaboration signifies our dedication to bringing innovative lottery experiences to the North Carolina market, and we’re excited about what the future holds,” Matthew Isaac, Senior Director of Lottery Marketing at Pollard Banknote, said.
“Our mission is to maximize revenues year-over-year for education programs in North Carolina, and to achieve this, we are committed to offering the most engaging and innovative games. Pollard Banknote has proven to be an excellent partner in this regard, with an expansive portfolio of print innovations that bring added value to our games. We are thrilled to be the first lottery in the world to offer EasyPack and could not be more pleased with the results,” said Randy Spielman, Deputy Executive Director of Product Development and Digital Gaming at North Carolina Education Lottery.
Since its inception in 2006, the North Carolina Education Lottery has raised over $10 billion for education programs across all 100 counties in North Carolina. In the fiscal year 2023, the NCEL achieved a remarkable milestone by generating over $1 billion in funds for public education in the state.
Compliance Updates
Licenses received: RockApp strengthens its position in the US iGaming market
RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.
These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.
This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.
“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”
Latest News
BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership
BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.
“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”
The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.
Canada
BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity
BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.
The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.
This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.
“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.
The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.
This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.
-
Compliance Updates7 days ago
Bragg Gaming is Live in Brazil’s Regulated iGaming Market
-
Latest News6 days ago
Plaza Hotel & Casino offering free stalls to temporarily rehome horses affected by the California wildfires
-
Affiliate Industry6 days ago
MetaBet inks Gentoo Media partnership to enhance flagship sites
-
Compliance Updates5 days ago
INCENTIVE GAMES RECEIVES FULL PAY-TO-PLAY GAMING CERTIFICATION IN BRAZIL
-
Latest News6 days ago
INSPIRED TO LAUNCH 16 SLOT GAMES IN BRAZIL, IGNITING THE iGAMING MARKET IN JANUARY 2025
-
Compliance Updates5 days ago
FBMDS obtains certification to operate in Brazil
-
Latest News6 days ago
PENN Entertainment Announces Partnership with Monumental Sports & Entertainment for Market Access in Washington, D.C.
-
Latest News7 days ago
Professional Fighters League Teams Up with Cloudbet as Official Sports Betting and Online Casino Partner