Latest News

The Gold Standard in Affiliate Programs: How Partners 1xBet Dominates the iGaming Market

Published

8 months ago

January 24, 2024

Are you an affiliate marketer, webmaster, or blogger looking to monetize your audience and traffic in a most profitable way? We know how crucial it is to find the right source of income that offers both high payouts and conversion rates so that’s why we have prepared our new article about the affiliate program that meets all the requirements for those keen on monetizing their web presence.

What is the program?

This exceptional affiliate program is called Partners 1xBet. Since its inception in 2016, it has consistently set the bar high in the industry of affiliate programs with betting (Sports, eSports) and gambling (Casino, Slots) offers. Partners 1xBet’s reputation is bolstered by an array of prestigious accolades, including those from esteemed organizations like SBC, SiGMA, and the International Gaming Awards. Moreover, 1xBet’s collaboration with global sports powerhouses such as FC Barcelona, Paris Saint-Germain, and esteemed names in the esports world like Team Spirit and OG, speaks volumes about its credibility and stature.

Why is this affiliate program the best on the market in 2024?

Unmatched Conversion Rates

A standout feature of Partners 1xBet is its remarkable conversion rate, boasting 40%+ of site visitors becoming first-time players. This rate significantly surpasses the industry standard, presenting affiliates with a prime opportunity to amplify their earnings.

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Effortless and Unlimited Payouts

Affiliates benefit from automatic weekly payouts with a low threshold of just $30, guaranteeing timely and unrestricted access to earnings. This feature is particularly advantageous for those who value consistent cash flow from their affiliate endeavors.

Diverse Revenue Models

With Partners 1xBet, affiliates are at liberty to select from varied cooperation models such as RevShare (up to 40%), CPA, or a Hybrid model. This flexibility ensures that affiliates can tailor their approach to align with their individual goals and strategies, maximizing their earning potential.

Sustained Income Stream

The program promises a lifetime income from referred players. This means that affiliates continue to reap commissions as long as their referrals remain active on the platform, complemented by some of the highest commission rates in the industry.

Extensive Selection of Offers

With over 5,000 markets and thousands of daily events across sports, eSports, casino games, and slots, affiliates have an abundant range of content to promote, catering to a wide array of interests and preferences.

Global Footprint

Partners 1xBet has a formidable global presence, covering more than 62 countries and offering over 49 localizations. This global reach empowers affiliates to target diverse markets and audiences, enhancing the scope of their promotional efforts.

Comprehensive Promotional Support

The program equips affiliates with a suite of ready-made promotional materials and private managers to assist in obtaining any additional resources needed. Unique promotional codes further enhance the effectiveness of marketing campaigns.

In-Depth Performance Analytics

Affiliates have access to detailed reporting tools, enabling them to monitor performance, analyze data, and refine their strategies for optimal results.

Advanced Tracking and Optimization

Guaranteed traffic tracking with smart links ensures that every campaign’s performance is accurately monitored, allowing for strategic adjustments and enhanced results.

Innovative Integration and Marketing Tools

The inclusion of postbacks simplifies monitoring, while a range of marketing tools like JSON feeds and S2S integration equips affiliates with everything needed for systematic profit generation.

The success of Partners 1xBet is further evidenced by its expansive affiliate community, which encompasses over 20,000 members globally. This network is a driving force, attracting more than 700,000 users daily, showcasing the extensive reach and significant earning potential of the program. Such impressive user engagement highlights 1xBet’s ability to provide a reliable and profitable platform for affiliates, making it a top choice for those looking to forge a successful path in the betting and gambling affiliate market.

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Gambling in the USA

Detroit Casinos Report $112.5M in August Revenue

Published

8 hours ago

September 12, 2024

Niji Narayan

The three Detroit casinos reported $112.5 million in monthly aggregate revenue (AGR) for the month of August 2024, of which $110.8 million was generated from table games and slots, and $1.7 million from retail sports betting.

The August market shares were:

• MGM, 48%
• MotorCity, 28%
• Hollywood Casino at Greektown, 24%

Monthly Table Games, Slot Revenue, and Taxes

The casinos’ revenue for table games and slots for the month of August 2024 increased 5.9% when compared to the same month last year. August’s monthly revenue was 4.2% higher when compared to the previous month, July 2024. From Jan. 1 through Aug. 31, the Detroit casinos’ table games and slots revenue increased by 0.9% compared to the same period last year.

The casinos’ monthly gaming revenue results all increased compared to August 2023:

• MGM, up 8.9% to $53.86 million
• MotorCity, up 0.1% to $30.76 million
• Hollywood Casino at Greektown, up 7.4% to $26.18 million

In August 2024, the three Detroit casinos paid $8.97 million in gaming taxes to the State of Michigan. They paid $8.47 million for the same month last year. The casinos also reported submitting $17.3 million in wagering taxes and development agreement payments to the City of Detroit in August.

Monthly Retail Sports Betting Revenue and Taxes

The three Detroit casinos reported $9.61 million in total retail sports betting handle, and total gross receipts were $1.7 million for the month of August. Retail sports betting qualified adjusted gross receipts (QAGR) were up by $1.4 million in August when compared to August 2023, and up by $2.1 million when compared to July 2024.

August QAGR by casino was:

• MGM: $521,529
• MotorCity: $930,952
• Hollywood Casino at Greektown: $241,045

During August, the casinos paid $64,015 in gaming taxes to the state and reported submitting $78,241 in wagering taxes to the City of Detroit based on their retail sports betting revenue.

Latest News

Casino Club Online Launches Konami Gaming Real-Money Slots Across Five Argentine Provinces

Published

8 hours ago

September 12, 2024

Niji Narayan

Casino Club announced the launch of Konami Gaming Inc. online slots to all five Argentine provinces served by its official online platform: Casino Club Online. As the largest casino company in Argentina, Casino Club has long delivered proven Konami slots to its land-based gaming destinations. Today players can also enjoy Konami favorites like Cobra Hearts, Lion Festival Boosted Celebration, and Volcanic Rock Fire Twin Fever with convenient access by online device. These games and more are featured on Casino Club Online through Konami Gaming’s owned remote gaming server (RGS), with HTML5 delivery across smartphones, tablets, and desktop devices.

“The launch of Konami slots on Casino Club Online further propels our entertainment offering, giving players a comprehensive destination for digital real-money gaming. Whether playing online or in-person, our guests have access to Konami slots that are recognized and celebrated around the world,” said Federico Rutt, gaming manager at Casino Club Online.

Nearly a dozen Konami slots are now live on Casino Club Online, as part of the initial launch. Players in the provinces of Rio Negro, Chubut, Santa Cruz, La Pampa, and Misiones can enjoy real-money Konami slot gaming online through Casino Club’s dedicated digital casino. Additional Konami games are planned for future roll-out, including linked progressive jackpot games.

“We are excited to expand our longtime partnership with Casino Club through this successful launch to online patrons. Konami Gaming values the chance to serve Casino Club Online, and demonstrate ongoing commitment to introducing new and novel entertainment to this important online platform,” said Eduardo Aching, vice president of international gaming operations at Konami Gaming Inc.

Latest News

How to Organise Customer Support Services Effectively?

Published

9 hours ago

September 12, 2024

George Miller

How to Organise Customer Support Services Effectively?

When launching an iGaming project, every operator faces a dilemma of how to organise its customer support services effectively. Should it be managed in-house or outsourced? SOFTSWISS, an international tech provider with over 15 years of iGaming experience, offers a cost comparison to help resolve the issue.

Through years of delivering high-quality customer support to its Casino Platform clients, SOFTSWISS Managed Services has earned strong recognition among industry leaders. In 2023-2024, the solution received several awards for its outstanding contributions to responsible gambling practices and excellence in customer support. Based on their profound experience, SOFTSWISS experts share their insights on organising customer support services.

In-House vs Outsourced Services: Pros and Cons

Cost savings, flexible payments depending on the project scope and workload, increased operational efficiency and access to specialised expertise are undeniable advantages of outsourcing customer support services. What is more, an outsourced support team eliminates the need for investing in recruiting, hiring, training, and managing staff, allowing businesses to focus on core operations while reducing overhead costs.

The key advantage of the in-house model and something outsourcing typically lacks is greater control over a project. At the same time, outsourcing frees up time and human resources, enabling operators to prioritise high-impact strategic initiatives instead of being tied up with routine service management tasks.

When it comes to customisation, experts generally do not classify it as a distinct advantage or disadvantage of either model. At SOFTSWISS, when launching any iGaming project, the team requests operators to complete a specialised questionnaire. The responses are then used to customise customer support services to the unique needs of each project.

Crucial Customer Support Services

When setting up a back office for an iGaming project, the first step is to determine the ‘must-have’ services to be provided. Based on the SOFTSWISS expertise, the golden standard comprises the following:

First-Line Support. To ensure a smooth project flow, an operator needs at least five in-house specialists to provide comprehensive player support. With the player base growing across various locations, additional specialists will be needed to offer multilingual support.
Anti-Fraud Support. In some projects, a single professional may be able to handle all necessary tasks. The challenge is the high cost of such experts, which can vary depending on the country of recruitment.
VIP-Player Support. VIP players generate around 60-80% of the project’s revenue and need an exceptional approach.
Ongoing Retention Support. Developing marketing strategies and clear action points for increasing player loyalty and retention takes a lot of time and requires profound industry experience.

The costs for setting up an in-house service to address the above functions start at 25,000 euro, whereas outsourcing can reduce these expenses by nearly half.

Enhanced Customer Support Services

Several additional services play a critical role in increasing player loyalty, engagement, and lifetime value. SOFTSWISS experts highlight the following:

Initial Retention Setup. It is a one-time service for preparing player segmentation and setting up welcome letters, bonuses, and promotional campaigns, allowing the project to start operating fully from day one. This service does not require ongoing attention.
Player Reactivation. Experienced professionals help manage failed payments, and reactivate dormant players.
Content Management. This service ensures a seamless user interface, up-to-date content, and a robust communication system. A clear and user-friendly website helps attract users and convert them into active players.

The minimal costs for additional services stand around 7,500 euro and differ only slightly whether organised in-house or outsourced. The challenge is independently setting up numerous unfamiliar processes from scratch, especially without prior experience. Additionally, some specialists may not be needed full-time, and arranging part-time work can often be inefficient.

Artyom Rudakov, Head of SOFTSWISS Managed Services, summarises: “The choice of the appropriate model for the customer support organisation depends on the specific needs of a business. It should rely on the project’s life cycle stage, forecasts, management capabilities and a business approach tailored to geographic geography and local labour market opportunities.

In some cases, a hybrid model, combining both in-house and outsourced support, can offer the best of both worlds. At the same time, the outsourced model allows the team to focus on project development and business growth.”

The SOFTSWISS will take part in the SBC Summit Lisbon on 24–26 September. To get more insights, partners can book a meeting at stand B-160.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.