Pala Casino Spa & Golf Resort Enters into Partnership with QCI
Quick Custom Intelligence (QCI) and Pala Casino Spa & Golf Resort have announced a partnership, unveiling a new product for the casino industry.
The new product, Pala PURL, will allow players to have instant access to their player accounts via their mobile devices; which will give them the ability to instantly redeem player points for free play, concert tickets, hotel rooms, food comps, among other things.
Fred Buro, CEO & CMO of Pala Casino, said: “The collaboration with QCI represents Pala Casino’s commitment to evolution, innovation, and its unwavering pursuit of the ultimate guest experience. The Pala PURL is not just a cool tool; it’s a game-changer. Our players can now reward themselves instantly and seamlessly, which eliminates a variety of hurdles players sometimes needed to overcome to get player-comps and rewards. It has been my passion for years to design, build, and deploy a tool like this. So, it was fortuitous that I met Andrew Cardno, CTO of QCI and his development team, and presented the concept of the PURL to them. This project could never have happened without them. We are currently beta testing, and the product is now live!”
Andrew Cardno, CTO of QCI, said: “The collaboration between QCI and Fred Buro and Pala Casino signifies the future of the casino industry. Pala PURL leverages state-of-the-art technology to offer players a fluid, user-friendly experience. At QCI, we pride ourselves on creating tailored solutions, and with Pala Casino, we’ve accomplished something truly exceptional. We are proud to take this first step in the journey and we appreciate the opportunity to build on the vision of Fred Buro and team at Pala. We are excited about where this integrated digital experience will take us in the future.”
The introduction of Pala PURL stands as a testament to the forward-thinking vision of both QCI and Pala Casino. This industry-first solution streamlines the player experience, allowing for a more efficient way for players to enjoy their rewards. The two companies believe that with the Pala PURL, players will find more reasons to stay engaged and loyal to Pala Casino.
