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OpenBet: Harnessing the power of BetBuilder in LatAm

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OpenBet: Harnessing the power of BetBuilder in LatAm

 

Marc Crean, VP for LatAm and Canada at OpenBet, outlines how BetBuilder products present a golden growth opportunity for operators in LatAm looking to boost engagement.

Brazil has football running through its veins and sports betting brands currently sponsor 19 out of 20 of the Campeonato Brasileiro Série A (Brazil Serie A) teams. The LatAm betting boom continues amid an expected market increase to $3.4bn by the end of 2025, and operators are likely to face a battle to attract bettors in the near future as competition within the region intensifies.  

The LatAm market is expanding exponentially, and Brazil remains the focal point of discussions for the industry given its recent progress in making regulation a reality. The overall potential of this passionate sports nation is huge, which means having the right product offering is essential.

Campeonato Brasileiro Série A continues to be the main driver of engagement for sportsbooks given its local appeal. This is despite the increased popularity of some of the world’s biggest football leagues, including the Premier League and  La Liga, which play host to Brazil’s biggest stars such as Real Madrid’s Vinícius Júnior and Arsenal’s Gabriel Jesus.

From a betting perspective, we are finding that BetBuilder products are delivering increased value for sportsbooks and helping them to attract a wider audience. The product itself allows sports fans and bettors to create a single betting slip that incorporates multiple match outcomes, ultimately leading them to build their own narrative during a sporting event. As we have seen across mature European regulated markets, this low stake/high margin product is incredibly valuable to sportsbooks.

OpenBet’s pioneering BetBuilder solution, powered by SportCast, has proven to help local operators create engaging experiences that pique the interest of bettors with revenue-boosting results. The product, connected with the player protection expertise of Neccton, enables operators a way to capture revenue from sports fans.

Since the Brazil Serie A season began in April, approximately 1.9 million bet slips have been processed by the solution in the LatAm region alone, making up 28.3% of all LatAm soccer slips during the last six months. With nearly $3 million (AUD) staked on the league already and the popularity of BetBuilder growing amongst bettors in the market, sportsbooks have an opportunity to expand their revenue streams for this intriguing betting concept.

Furthermore, the product continues to evolve with new markets being added that are already resonating with bettors. Player stat markets were introduced in July, including Shots and Shots on Target, with top scorer Tiquinho Soares of Botafogo receiving the most backing from bettors due to his impressive recent form.

Period markets are also attracting significant activity, with bettors enjoying the ability to wager on outcomes such as the next corners, cards and goals. Ultimately, it provides an alternative to more traditional betting product types and helps to elevate the overall user experience.

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What lies ahead?

Looking to the future, BetBuilder products will continue to develop and operators offering more targeted markets to players should enjoy a continued boost in engagement.

LatAm is a diverse market with tastes varying across each country and the key to growth is differentiation and customisation. BetBuilder products, such as SportCast’s, get this right and have the relevant sports that appeal to local sports fans.

This was demonstrated recently when SportCast offered the industry’s first UFC BetBuilder product. Brazil has a particularly rich heritage in the mixed martial arts space, and UFC is estimated to have a fanbase of over 34 million Brazilians. The potential of this sport within the betting market is huge and we believe this product will grow exponentially as sportsbooks utilise it during quieter periods of the sporting calendar.

As the regulatory landscape evolves in LatAm and Brazil prepares to regulate sports betting, operators will understandably be preparing to hit the ground running.

Technology that enables players to personalise their experience will see operators stand out from competitors in a crowded landscape and those who can offer the widest range of markets will remain a cut above the rest.

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BETesporte Reinforces Commitment to Sports with Major Investments Across Brazil

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Investment in championships, clubs, and national teams expands media assets and positions BETesporte as a key player in Brazil’s sports market.

BETesporte, a betting platform that proudly carries “sports” in its name, is reaffirming its leadership in the industry by reporting consistent investment results over the past four months. While most betting platforms generate the majority of their revenue from online games (virtual casinos), BETesporte stands out as one of the few where sports betting leads the way — accounting for 65% of its total revenue, compared to 35% from online games. This figure directly reflects its brand strategy and commitment to strengthening Brazilian sports.

Over the last four months, we’ve consolidated our presence on multiple fronts, focusing on strategic returns and high-quality visibility. We’ve sponsored several state championships in all regions of the country, including the Paulista, Paranaense, Carioca, Alagoano, Gaúcho, Pernambucano, Cearense, Catarinense, Baiano, and Mineiro tournaments, as well as the highly engaging Copa do Nordeste. We’ve also invested in Series A and B of the Brasileirão, placing our brand on Brazil’s biggest football stages and ensuring mass exposure with a high value per impression. It’s a strategic allocation of resources designed to generate brand impact and strengthen the Brazilian sports ecosystem,” said Thiago Carvalho, CFO at BETesporte.

Among the platform’s most notable recent acquisitions is brand exposure during Brazil’s national team matches in the World Cup Qualifiers — a move that reinforces BETesporte’s presence on the global football stage and strengthens its connection with fans during highly visible moments.

We truly believe in the power of sports as a driver of connection and engagement. At BETesporte, we’re constantly investing in improving our platform with new features and more real-time betting options. Our marketing plan is performance-oriented: we aim to energize Brazil’s sports scene through active sponsorships in Series A and B of the national league — with master sponsorships, LED field displays, and direct club support. We bet on sports both as a passion and a business,” added Danylo Campos, CTO of BETesporte.

Beyond football, BETesporte is expanding its social impact by supporting up-and-coming athletes, providing financial assistance to help them compete and grow in sports like kickboxing, table tennis, and jiu-jitsu — an initiative that helps uncover new talent and democratize access to high-performance sports.

The company also maintains partnerships with traditional clubs like CRB, CSA, and Volta Redonda, reinforcing its regional presence and boosting local fanbases with strong community ties.

BETesporte’s credibility is further strengthened by the presence of legendary Brazilian football figures as brand ambassadors, including Zico, Vampeta, Diego Souza, and Macaé — personalities who bring even more legitimacy to the company’s presence in the sports world.

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California Gambling Control Commission Advances Licensing, Tribal Partnerships, and Responsible Gaming Initiatives

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Sacramento, CA — In a meeting packed with regulatory updates and licensing decisions, the California Gambling Control Commission (CGCC) convened on April 24 to advance numerous agenda items impacting the state’s gambling landscape—from tribal gaming approvals to responsible gambling programs and operator renewals.

Problem Gambling & Public Health Takes the Stage

The Commission meeting opened with a presentation by Sosha Marasigan-Quintero from the California Department of Public Health, offering an overview and update on the California Problem Gambling Treatment Services Program. While no specific staff recommendations were provided, the update underscores California’s continued focus on behavioral health in gambling.

Tribal Revenue Distribution Approved

The Commission approved the quarterly distribution of payments from the Revenue Sharing Trust Fund to eligible recipient Indian Tribes. This routine, yet vital, procedure ensures the equitable distribution of revenue to support tribal sovereignty and infrastructure across the state.

Cardroom Licensing: Approvals and Extensions

Among key licensing matters:

  • 500 Club Casino (K & M Casinos, Inc.) received both initial and renewal owner-type license approvals through January 2027.

  • Casino Chico, Hollywood Park Casino, and Lake Bowl Cardroom were granted renewals and short-term extensions, some with conditions such as improving record-keeping systems or ensuring regulatory compliance ahead of reopening.

  • Hotel Del Rio & Casino was granted a 60-day extension under several strict conditions, including updated safety plans and the restatement of commingled financial records.

Key Employee Licensing Actions

The Commission approved several initial and renewal key employee licenses. Notably:

  • Jeffrey Thompson was approved with a condition prohibiting involvement in illegal gambling activities.

  • Kevin Lee and George Rahme received 120-day extensions for renewal processing.

Third-Party Proposition Player Services Under Scrutiny

The Commission approved both initial and temporary licenses for Fortune Players Group, Inc., with a lengthy list of conditions tied to the conduct of a former associate, Rene Medina. These conditions highlight the Commission’s ongoing vigilance in monitoring third-party player services and maintaining compliance across operations.

Progressive Gaming, LLC was also approved for an initial license, further expanding third-party service provider capacity.

Gaming Resource Suppliers & Tribal Approvals

Initial suitability findings for several prominent tribal gaming resource suppliers were approved, including:

  • HCAL, LLC

  • JCM Global

  • Konami Gaming, Inc.

  • PDS Gaming, LLC

Dozens of tribal gaming employees were also approved for key positions at tribal casinos across California, reflecting the Commission’s continued support of tribal gaming operations and the necessary workforce to support it.

Notable Withdrawals and Denials

In two notable cases, requests to withdraw license applications—Josephine Hoang and Jesus Bojorquez—were denied, signaling the Commission’s increased scrutiny and emphasis on applicant accountability.

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A Broader Look Ahead

With regulatory reform on the horizon and ongoing efforts to promote responsible gaming, the April 2025 CGCC meeting showcased a mix of routine license management and deeper engagement with emerging compliance issues. As the Commission prepares for the next quarter, the groundwork laid in this session will likely influence policy developments and enforcement trends across California’s gambling sector.

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

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CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

 

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.

The newly installed titles—Legendary SwordTriple Charm JourneyFairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.

Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”

Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”

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GamingAmericas.com (part of HIPTHER) is your one-stop portal for the latest news, insights, and analyses in the gaming industry across the Americas. From legislative updates and market trends to interviews with industry leaders, we provide a comprehensive look at the dynamic landscape of both online and land-based gaming. Whether you're a stakeholder looking to stay ahead of the curve or a gaming enthusiast eager for reliable updates, GamingAmericas.com has got you covered. Follow us on social media and subscribe to our newsletter for real-time updates and exclusive content. Make informed decisions and stay ahead in the game with GamingAmericas.com.

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