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OpenBet: Harnessing the power of BetBuilder in LatAm
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Marc Crean, VP for LatAm and Canada at OpenBet, outlines how BetBuilder products present a golden growth opportunity for operators in LatAm looking to boost engagement.
Brazil has football running through its veins and sports betting brands currently sponsor 19 out of 20 of the Campeonato Brasileiro Série A (Brazil Serie A) teams. The LatAm betting boom continues amid an expected market increase to $3.4bn by the end of 2025, and operators are likely to face a battle to attract bettors in the near future as competition within the region intensifies.
The LatAm market is expanding exponentially, and Brazil remains the focal point of discussions for the industry given its recent progress in making regulation a reality. The overall potential of this passionate sports nation is huge, which means having the right product offering is essential.
Campeonato Brasileiro Série A continues to be the main driver of engagement for sportsbooks given its local appeal. This is despite the increased popularity of some of the world’s biggest football leagues, including the Premier League and La Liga, which play host to Brazil’s biggest stars such as Real Madrid’s Vinícius Júnior and Arsenal’s Gabriel Jesus.
From a betting perspective, we are finding that BetBuilder products are delivering increased value for sportsbooks and helping them to attract a wider audience. The product itself allows sports fans and bettors to create a single betting slip that incorporates multiple match outcomes, ultimately leading them to build their own narrative during a sporting event. As we have seen across mature European regulated markets, this low stake/high margin product is incredibly valuable to sportsbooks.
OpenBet’s pioneering BetBuilder solution, powered by SportCast, has proven to help local operators create engaging experiences that pique the interest of bettors with revenue-boosting results. The product, connected with the player protection expertise of Neccton, enables operators a way to capture revenue from sports fans.
Since the Brazil Serie A season began in April, approximately 1.9 million bet slips have been processed by the solution in the LatAm region alone, making up 28.3% of all LatAm soccer slips during the last six months. With nearly $3 million (AUD) staked on the league already and the popularity of BetBuilder growing amongst bettors in the market, sportsbooks have an opportunity to expand their revenue streams for this intriguing betting concept.
Furthermore, the product continues to evolve with new markets being added that are already resonating with bettors. Player stat markets were introduced in July, including Shots and Shots on Target, with top scorer Tiquinho Soares of Botafogo receiving the most backing from bettors due to his impressive recent form.
Period markets are also attracting significant activity, with bettors enjoying the ability to wager on outcomes such as the next corners, cards and goals. Ultimately, it provides an alternative to more traditional betting product types and helps to elevate the overall user experience.
What lies ahead?
Looking to the future, BetBuilder products will continue to develop and operators offering more targeted markets to players should enjoy a continued boost in engagement.
LatAm is a diverse market with tastes varying across each country and the key to growth is differentiation and customisation. BetBuilder products, such as SportCast’s, get this right and have the relevant sports that appeal to local sports fans.
This was demonstrated recently when SportCast offered the industry’s first UFC BetBuilder product. Brazil has a particularly rich heritage in the mixed martial arts space, and UFC is estimated to have a fanbase of over 34 million Brazilians. The potential of this sport within the betting market is huge and we believe this product will grow exponentially as sportsbooks utilise it during quieter periods of the sporting calendar.
As the regulatory landscape evolves in LatAm and Brazil prepares to regulate sports betting, operators will understandably be preparing to hit the ground running.
Technology that enables players to personalise their experience will see operators stand out from competitors in a crowded landscape and those who can offer the widest range of markets will remain a cut above the rest.
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Arizona Boxing and Mixed Martial Arts Commissioner, Joe Pennington, Retiring After 24 Years of Service
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After serving over 24 years as a Commissioner on the Arizona Boxing and Mixed Martial Arts (“MMA”) Commission, Joe Pennington presided over his final commission meeting on Wednesday, February 19, 2025. Pennington was appointed to the Arizona Boxing and MMA Commission in 2001 by Governor Jane Hull and served under the next four administrations of Janet Napolitano, Jan Brewer, Doug Ducey, and Katie Hobbs.
During his tenure, Commissioner Pennington played a key role in strengthening safety protocols for fighters and reinforcing Arizona’s position as a leader in combat sports regulation. He is most proud of the Commission’s commitment to combatant safety, exemplified by the adoption of the concussion protocol and testing, the passage of 581679, the Boxing/MMA Omnibus Bill, in 2024, and the adoption of rules for Boxing, MMA, Kickboxing, Muay Thai, and Tough Man competitions. Last fall, the Arizona Boxing & MMA Commission was recognized as “Commission of the Year” at the North American Boxing Federation Awards Banquet for its regulatory efforts.
“It has been a pleasure to work alongside Commissioner Pennington over the last few years,” said Danny Vella, Executive Director of ADG’s Boxing and MMA Division. “I am grateful for his nearly two and a half decades of dedicated service and commitment to enhancing combat sports regulation in Arizona. I wish Mr. Pennington the best in his retirement and look forward to the continued impact of his tremendous contributions.”
“On behalf of the Arizona Department of Gaming, I want to extend our deepest gratitude to Commissioner Joe Pennington for his unwavering dedication and service to the Boxing & Mixed Martial Arts community in Arizona,” said Director Jackie Johnson, ADG. “Through multiple administrations, his commitment to integrity, fairness, and the growth of combat sports has left a lasting impact on the industry and the state. We thank him for his years of leadership and public service.”
Serving in his final commission meeting, Commissioner Pennington was presented a commendation from Executive Director Vella on behalf of Governor Katie Hobbs, receiving well wishes from several attendees of the Arizona Boxing and MMA Commission meeting on Wednesday, February 19, 2025, The Department and its staff wish Mr. Pennington a joyous and adventurous retirement, and we are forever grateful for his 24 years of service to combat sports safety and regulation in Arizona.
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Continent 8 Technologies Launches its Data Center in Missouri
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Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, has launched its data center and managed and professional services in Missouri.
Following the approval of Missouri Amendment 2 on November 5, 2024, the Missouri Gaming Commission (MGC) is preparing the state for the launch of its regulated online sports betting market, scheduled for December 1, 2025. Continent 8’s first-to-market strategic approach provides Missouri online sports betting operators and suppliers with immediate access to Continent 8’s data center, along with a full suite of best-in-class services that facilitate the rapid deployment of secure, resilient, zero-compromise gaming platforms.
The US continues to be a strategic market for Continent 8, as it remains not only the fastest growing, but only end-to-end solutions provider for the gaming industry in the nation. Continent 8 possesses requisite regulatory licenses, certifications, approvals, and registrations across more than 30 states, including Michigan, New Jersey, Pennsylvania, and now Missouri. The most recent EGR Power US Rankings underscores Continent 8’s position as the premier service provider in the industry, servicing and supporting 95% of the listed operators.
Michael Tobin, CEO and Founder of Continent 8 Technologies, said: “The approval of Missouri Amendment 2 highlights the continuous growth of the regulated and highly competitive US online sports betting market. We are thrilled to already be engaged with numerous customers and actively preparing their environments for the soon-to-open market.
“Our approach, anchored in regulatory compliance, ensures that gaming operators and suppliers are equipped with market-ready solutions to swiftly establish state-compliant, secure and uncompromising infrastructures, while providing ample time to optimize their platforms well in advance of the state’s launch date.”
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PA Gaming Control Board Levies Fines Totaling $81,575
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The Pennsylvania Gaming Control Board has approved two consent agreements presented by its Office of Enforcement Counsel (OEC) resulting in total fines of $81,575.
Both fines were assessed against PID LLC, operator of Presque Isle Downs & Casino in Erie County:
• A $50,000 fine for having less than the approved number of active slot machines on the floor; and,
• A $31,575 fine for failure to timely file a Principal License application.
Copies of any of the approved Consent Agreements containing additional details are available upon request through the Board’s Office of Communications.
The Board also took action to place, or deny requests for removal of a previous placement, of 9 individuals from its various Involuntary Exclusion Lists. Placement on an Involuntary Exclusion List prohibits individuals from either gaming in a casino in Pennsylvania, via an online betting site regulated by the Board, or a Video Gaming Terminal (VGT) location. Currently, 1344 persons are on the Board’s various Involuntary Exclusion Lists.
The actions by the Board include three individuals who left a minor or minors unattended while gambling in a Pennsylvania casino. Placed on the list were:
• A male patron who left a 5-year-old unattended in a vehicle in the valet parking lot at Rivers Casino Philadelphia for 12 minutes as he attempted to conduct financial business in the casino; and,
• A male patron who left a 10-year-old unattended in a vehicle with the windows rolled up and engine not running in the parking garage of Wind Creek Casino for 45 minutes with an outside temperature of 90 degrees while he gambled on slot machines.
Denied their requested removal from earlier placement on the Involuntary Exclusion list were:
• A female patron who, in 2022, left three minors, ages 10, 14 and 15, unattended in a vehicle in the parking garage of Hollywood Casino at Penn National Race Course for one hour 41 minutes while she gambled at slot machines.
Actions such as these to deny statewide gambling privileges serve as a reminder that adults are prohibited from leaving minors unattended in the parking lot or garage, a hotel, or other venues at a casino since it creates a potentially unsafe and dangerous environment for the children. To compliment the efforts by casinos to mitigate this issue, the Board created an awareness campaign, “Don’t Gamble with Kids”.
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