Latest News
The Rise of No Deposit Bonuses: How Tech Innovation Made Them Possible

In this article, we will be delving into some of the common reasons why casinos give out no deposit bonuses, as it relates to the rise of this type of offering in the online gambling industry today.
Why Do Online Casinos Offer No Deposit Bonuses?
Online casinos often provide no deposit bonuses to attract new players. Users can play games with free credit from these casino bonuses without a deposit. No deposit incentives let gamers try the casino risk-free. New players can explore the casino’s software, games, and features before depositing real money using these offers.
These bonuses reduce financial obstacles to trying a new gambling site by requiring no deposit. As casinos compete for customers in the tech-driven gambling environment, no deposit bonuses have become a key marketing tactic for operator sites. Players benefit from being able to access free plays on the latest online casino games.
It is not out of the ordinary that there is an increase in no deposit bonuses (which comes in free spins, free wager, and so much more) among online casinos today. There are many reasons why a lot of casinos are falling over themselves in offering this type of bonus today, and here, we will be exploring them.
To Attract New Players
This is a no-brainer. It is common knowledge that players are more likely to gamble at an online casino offering no deposit bonuses. The appeal of no deposit bonuses stems from the fact that it requires no financial commitment from the users In this case, one’s winning chances are to be favored.
To Gain Trust
As with most businesses, customers are more likely to stay loyal if they feel they can trust the company. For online casinos, one of the ways they establish trust with their users is by offering this type of online casino bonus.
It goes a long way to present the casino as a brand that is not concerned about the players’ money but their satisfaction, and it is only a given that such a convincing strategy would impress customers.
To Beat Competitors
A quick look at the no deposit promotions today shows that these online casinos are competing to beat each other. The idea behind this is that whoever offers the most attractive no deposit bonus offer stands a better chance to attract more players. As such, they stretch themselves to make their no deposit bonuses as appealing as possible to bring more people on board.
How Tech Innovation Has Favored the Application of No Deposit Bonuses in Casinos Today
While it has already been established that no deposit bonuses have become a mainstay, tech innovations deserve credit for making it attainable in casinos today.
With the application of analytics and set systems in place, it is now easy for websites to distribute these bonuses to new users as soon as their registration and verification are complete.
More so, tech has been more instrumental in helping casinos study the behavior of bettors to enable them to assign tailor-made offers specific to their individual preferences. This analytic tool is also applied to foster responsible gambling on the platform, which is a win for the user on both ends.
Tips to Consider Before Using a No Deposit Bonus
- Ensure the online gambling platform is licensed and regulated by a top authortiy in the iGaming industry.
- Ensure the terms and conditions, which include wagering requirements and withdrawal limit of the bonus, are fair
- Ensure the no deposit bonus is applicable to a wide variety of games, including slots and table games.
- Ensure the no deposit bonus has a favorable validity period that’s not below 30 days.
- Ensure the no-deposit bonus has relaxed rules in regard to the banking options allowed to withdraw the bonus.
No Deposit Bonuses Have Become a Staple in Online Casinos Today
In the online gambling industry today, it is not far from the truth to say no deposit bonuses are the most popular type of bonuses attainable today. It has become so popular that it looks like a red flag for an online casino not to include it in its range of offers.
In conclusion, while we recommend looking out for this bonus offer, we also recommend you stay safe by only playing at safe online casinos and practice responsible gambling without exception.
Financial reports
Detroit Casinos Report $101M in June Revenue

The three Detroit casinos—MGM Grand Detroit, MotorCity Casino, and Hollywood Casino at Greektown—collectively generated $101.04 million in revenue for June 2025.
Table games and slot machines accounted for $100.38 million of the monthly total, while retail sports betting contributed $665,435.
June 2025 Market Share:
• MGM Grand Detroit: 48%
• MotorCity Casino: 31%
• Hollywood Casino at Greektown: 21%
Table Games and Slot Machine Revenue
Revenue from table games and slots decreased by 4.0% compared with June 2024 and dropped 11% from May 2025. For the first half of 2025 (January 1 – June 30), combined table games and slots revenue was down 0.8% year-over-year.
Casino-specific revenues compared to June 2024 were:
• MGM Grand Detroit: $48.43 million, down 0.6%
• MotorCity Casino: $30.63 million, down 2.7%
• Hollywood Casino at Greektown: $21.32 million, down 12.5%
The three casinos paid $8.1 million in state gaming taxes in June 2025, down from $8.5 million in June 2024. They also submitted $11.9 million in wagering taxes and development agreement payments to the City of Detroit.
Retail Sports Betting Revenue
In June 2025, the casinos reported a combined retail sports betting handle of $7.2 million, generating $666,374 in gross receipts. Qualified adjusted gross receipts (QAGR) from retail sports betting fell 25.1% from June 2024 and 48.1% from May 2025.
QAGR by casino:
• MGM Grand Detroit: $275,397
• MotorCity Casino: $242,069
• Hollywood Casino at Greektown: $147,969
The casinos paid $25,153 in state taxes from retail sports betting revenue and submitted $30,743 in wagering taxes to the City of Detroit.
Fantasy Contests
Fantasy contest operators reported $716,927 in adjusted revenues for May 2025 and paid $60,222 in taxes.
Latest News
Lottery.com Inc. Announces Rebranding as SEGG Media Corporation

In a landmark corporate transformation, Lottery.com Inc. has officially rebranded as SEGG Media Corporation — Sports Entertainment Gaming Global Media — completing one of the most dynamic turnarounds in recent history. Effective immediately, SEGG Media will begin trading under its new ticker symbol: SEGG.
This milestone marks more than a name change. It signals a definitive close to legacy issues, paving the way for a new era of growth across sports, media and ethical gaming. With the support of shareholders, employees, and strategic partners, SEGG Media is now structurally and financially positioned to emerge as a modern-day global sports and entertainment conglomerate.
Strategic Architecture: One Group, Three Pillars
SEGG Media operates through three distinct yet synergistic verticals:
- Sports.com – The global home of sport: Live immersive streaming, sim racing, football, motorsports, eSports, youth driver programs and athlete-driven content. Sports.com Studios, Sports.com Media, and Nook will operate under the sports vertical;
- Entertainment – The live experience layer: AI-driven event streaming, music media, hybrid entertainment, fashion and fan engagement platforms. Upon completion of the acquisition of DotCom Ventures, Inc., Concerts.com and TicketStub.com will operate under this vertical; and
- Lottery.com – The ethical gaming engine: International lotteries, iGaming, instant wins, sports betting and charity-aligned gaming initiatives. Domestic and global lottery operations, Tinbu, and WinTogether will operate under the gaming vertical.
Together, these pillars form a foundation designed for global expansion, fan engagement and long-term shareholder value creation.
A New Generation Sports & Entertainment Conglomerate
SEGG Media is built for the next generation — a fan-first business model designed to combine immersive media, cash-generative assets and technology-forward experiences. The Company will bring all sports under one roof, while expanding into music, lifestyle, and fashion.
With original content, influencer campaigns, and innovative storytelling documentaries and series produced by Sports.com Studios, SEGG Media aims to redefine how audiences connect with clubs, athletes, teams and leagues. This includes the acquisition and revitalization of trophy assets like football clubs and race teams, unlocking their value through smart structuring, media exposure and global fan penetration.
The Turnaround Journey
Over the last 24 months, SEGG Media has:
- Stabilized operations and balance sheet integrity
- Appointed world-class leadership and advisors
- Expanded into new verticals with asset-backed acquisitions
- Secured a $300M equity line of credit
The rebrand and restructure represent the final act of the turnaround — and the opening act of a global growth story.
“This is a generational moment. SEGG Media isn’t just the end of a chapter — it’s the birth of a next-generation business,” said Matthew McGahan, Chairman of SEGG Media Corporation. “We’re ready to compete with giants, with sharper tech, a youthful fan base and ethical values at the core. To every shareholder who stood with us — thank you. The turnaround is complete. The mission begins now.”
Latest News
Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.
With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:
- Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
- Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
- Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
- Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
- Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.
“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”
With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.
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