BetMGM Reports Significant Increase in WNBA Betting
BetMGM, a leading iGaming and sports betting operator, announced a 27% YoY increase in active WNBA bettors. The Las Vegas Aces (39.6%) and the New York Liberty (23.2%) have attracted the highest handle to win the WNBA Championship.
“The New York Liberty and Las Vegas Aces is our dream matchup for the finals and could generate some serious action. The worst outcome is anyone besides the two clear favorites, the Liberty and Aces, winning it all. Handle is steadily picking up as the playoffs progress. The expansion of legalized sports betting and the WNBA’s most-watched regular season in over two decades are definitely key factors driving the increase,” Seamus Magee, BetMGM Sports Trader, said.
The rise in WNBA wagering continues a trend at BetMGM in betting on women’s sports. BetMGM has seen an over 40% YoY increase in betting on women’s tennis and golf. By comparison, men’s leagues like MLB and the NHL experienced an 18% and 25% increase in bets, respectively.
The 2023 Women’s FIFA World Cup was the most-bet Women’s World Cup ever at BetMGM. The United States Women’s National Team drew the majority of the handle to win the World Cup.
The 2023 NCAA women’s basketball tournament earned strong betting interest and BetMGM reported a 30% increase in handle compared to last year’s tournament. Also, active bettors jumped 22%. For the first time, betting action on the women’s NCAA tournament was comparable to an NFL game.
