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Sports Technology Market to Reach $25.70 Billion by 2030 – Exclusive Report by Meticulous Research®
According to a new market research report titled, ‘Sports Technology Market by Offering (Wearables, Digital Signages, Cameras, Smart Stumps & Bails, Snicko/Edge Detector, VAR, Sports NFT, Tracking Systems, Sports Analytics), Technology, Sport, End User, and Geography – Global Forecast to 2030’, the sports technology market is projected to reach $25.70 billion by 2030, at a CAGR of 26.2% during the forecast period 2023–2030.
The growth of the sports technology market is driven by the increasing adoption of fan engagement technologies, increasing investments in sports data analytics, athlete tech, and performance optimization, in-venue technology, gambling & gaming, and recovery health and home fitness, increasing number of sports events, and growing demand for data-driven decisions and operations.
The increasing emergence of sports leagues & events with large prize pools and the increasing adoption of AR/VR for creating near-perfect training environments are some of the factors which are expected to offer significant growth opportunities for players operating in the sports technology market.
However, very minimal monetization opportunities, difficulty in mining athletic performance data for generating easily understandable insights, and high risk of cybersecurity concerns may hinder the growth of this market. Complexity in integrating new technologies with older systems or applications, slow cultural change in sports, and lack of time-efficient solutions for cleaning and manipulating siloed data are some of the major challenges faced by the players operating in the sports technology market.
Furthermore, the increasing use of generative AI, NFT ticketing and streamlining sports events ticket buying & selling process, and the use of predictive analysis software helping teams & coaches make better decisions are the latest trends in the sports technology market.
Increasing Adoption of Fan Engagement Technologies to Drive Market Growth
Technology is strengthening the bond fans have with their favorite teams and athletes—allowing sports clubs and associations to create deeper, more meaningful connections that are easier to maintain from a distance. Fan engagement has evolved from shouting slogans from the stands to making an impact using digital tools. Sports leagues and clubs worldwide, such as Australian Open, the English Premier League, Formula One, the Rugby Union World Cup, FIFA, ICC, etc., are actively looking for ways to engage with their fans and create a competitive advantage by providing demographics like millennials and Gen Z a highly personalized experience from brands they engage with while being on the go.
According to the Sports Fan Engagement Marketing Report (2018) by Gameplan Insights and Magid Associates, about 60% of sports fans are willing to spend more on experiences with their favorite teams and athletes. Using data analytics, UX researchers, and other research techniques, sports clubs and associations increasingly try to gather insights about their fans before providing the right experience. By collecting data and leveraging technologies like AI and machine learning, sports clubs and leagues map out audience journeys, understand behaviors, and deliver insights supporting fan engagement. For instance, in the context of a starting quarterback for an NFL team, data analytics can reveal how many of their fans are dedicated followers who attend games and buy merchandise. It can also show how the number of people following them changes over time, which helps to identify new fans.
Sports technology is increasingly used for improving the live experience of sports. Using data analytics, and video-based AI technologies, sports brands can create a more engaging experience for their fans. For instance, the baseball team The San Francisco Giants created a virtual reality experience allowing their fans to see how it feels like a batter swinging his bat or a pitcher throwing that ball. Sports fans love to experience things in new and exciting ways, and emerging technologies provide the platform to deliver new experiences.
Based on offering, in 2023, the sports analytics segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to the increasing availability of large amounts of in-field data, growing demand for real-time data access on player performance, need for analytics solutions for analyzing complex in-field data streams, and availability of cost-effective and advanced computing solutions supported by cloud computing.
Based on technology, in 2023, the big data segment is expected to account for the largest share of the sports technology market. The large share of this segment is driven by the availability of advanced technologies such as multicore processors, high-performance databases, and data compression technology, paving the way for new and dedicated applications of big data for sports. Beyond sports performance analysis, clubs, leagues, media companies, and sponsors utilize big data to study fans’ preferences and behaviors, seeking to expand their reach and market penetration.
Based on sport, in 2023, the ball sports segment is expected to account for the largest share of the sports technology market. The large share of this segment is attributed to increasing applications of various sports technologies to boost sporting quality, improving business performance in the football industry, intense commercialization of football, creating new revenue-generating opportunities, enhancement of players’ and teams’ performance, and improve match officiating to identify and minimize mistakes that went unnoticed earlier in the game.
Based on end user, in 2023, the sports clubs segment is expected to account for the largest share of the sports technology market. Sports clubs are increasingly utilizing advanced technologies for boosting participation and improving communication between players, club officials, as well as additional elements like event planning, team management, financial operations, health and safety records, etc.; use of online platforms and applications for getting updates of players availability for matches and training sessions helping administrators and coaches who work for the club to quickly access this information and organize team sheets and arrangements; and improvement in team performance using sports analytics to gather and analyze vital data on players’ and teams’ performance using sensors, cameras, and other specialist equipment, helping coaches better understand how a player performs.
Based on geography, in 2023, Europe is expected to account for the largest share of the sports technology market. The large share of this region is attributed to the presence of many reputed and big football clubs in the region. Big clubs in Europe are increasingly using data-driven approaches provided by sports technologies to scout for potentially interesting players. Coaches and scouts in the top football clubs in the Europe region rely on advanced sports technologies to make the most informed personnel choices, keep their players in top condition, and get complete holistic views of a player’s capabilities, including detailed information to create individual training & recovery programs and analyze details such as ball handling time, ball speeds & trajectories in real-time.
The key players operating in the sports technology market are Apple Inc. (U.S.), Bellabeat, Inc. U.S.), ChyronHego Corporation (U.S.), SAP SE (German), Misfit, Inc. (U.S.), Catapult Group International Ltd (Australia), Garmin Ltd. (U.S.), PlaySight Interactive LTD. (Israel), Sportradar AG (Switzerland), Fan Three Sixty, LLC (U.S.), Performa Sports Ltd. (Ireland), Pro Football Focus (U.S.), DDSports, Inc. (ShotTracker) (U.S.), Sensor Holdings Limited (StretchSense) (New Zealand), Samsung Electronics Co., Ltd. (South Korea).
Scope of the Report
Sports Technology Market Assessment, by Offering
- Wearables
- Fitness & Heartrate Monitor
- AR/VR Headsets
- Smart Clothing
- Smart Patches
- Hearables
- GPS Trackers
- Contactless Biosensors
- Smart Footwear & Insoles
- Other Devices
- Digital Signages
- Cameras
- Spider Cams
- Drones
- Other Cameras
- Smart Stumps & Bails
- Snicko/Edge Detectors
- Video Assistance Referee
- Sports NFTs
- Tracking Systems
- Sports Analytics
- Player Health & Performance Analytics
- Team Performance Analytics
- Video Analytics
- Player Valuation
- Team Strategy
- Sports Betting
- Others
Sports Technology Market Assessment, by Technology
- Artificial Intelligence
- Neuroscience
- Nanotechnology
- Blockchain
- Virtual Reality
- IoT
- 3D Visuals & Simulations
- Big Data
- Other Technologies
Sports Technology Market Assessment, by Sport
- Bat & Ball Sports
- Cricket
- Baseball
- Golf
- Hockey
- Table Tennis
- Ball Sports
- Soccer/Football
- Basketball
- American Football/Rugby
- Volleyball
- Racket Sports
- Tennis
- Badminton
- Squash
- Other Racket Sports
- Racing Sports
- Formula F1
- Moto GP
- Nascar
- Drag Racing
- Rallies
- Cycling
- Other Racing
- Track & Field Sports
- Water Sports
- Adventure Sports
- Combat Sports
- Other Sports
Sports Technology Market Assessment, by End User
- Sports Clubs
- Sports Associations
- Athletes & Coaches
- Sports Leagues
Sports Technology Market Assessment, by Geography
- North America
- U.S.
- Canada
- Europe
- U.K.
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Argentina
- Uruguay
- Rest of Latin America
- Middle East & Africa
- Iran
- Saudi Arabia
- Qatar
- UAE
- Rest of Middle East & Africa
Latest News
ACR POKER’S LIGHTNING PKOS DELIVER FAST-PACED TOURNAMENT POKER ACTION AND BIG WINS IN JUST 45 MINUTES
Poker players looking for lightning-fast tournament poker action are heading to ACR Poker. The popular global poker site is bringing the heat with Lightning PKOs—a rapid progressive knockout tournament format that delivers high-speed play and big knockout prizes in tournaments that last just 45 minutes.
“If you’re a family man like me, finding time to play tournaments can be a challenge,” said ACR Pro and poker legend Chris Moneymaker. “ACR Poker’s Lightning PKOs are perfect for time-starved players who love fast-paced poker action and big knockout rewards without the long grind. Whether you’re playing on mobile or desktop, there’s 45-minute tournaments running around the clock, making it easy to find a game and join the excitement anytime.”
Running 24/7, Lightning PKOs give players the flexibility to jump into the action at any time. With buy-ins ranging from $0.11 up to $31.50, these tournaments cater to every bankroll while providing the chance to play for instant knockout bounties. With 20 minutes of late registration, players can join on the fly without missing out.
Unlike traditional poker tournaments that can last for hours, Lightning PKOs keep the action moving, with every tournament wrapping up in just 45 minutes. Players start with 10 big blinds and every knockout results in an instant cash prize. With more players joining daily, the prize pools continue to grow, offering even greater rewards in every tournament.
Lightning PKOs are now available as part of ACR Poker’s recently revamped tournament schedule, giving players the chance to jump in and play anytime, anywhere.
In addition to the high-energy Lightning PKOs, players can experience even more action at ACR Poker throughout March and April. The Online Super Series runs until Monday, March 31st, featuring $25 million in guarantees and a $35,000 Leaderboard Contest. Players can also jump into the $12 million guaranteed Dual Venom tournaments starting Sunday, April 13th and secure their $2,650 seat for as little as $0 through the Venom Vault and Venom Fever Satellites.
2025 Guidance Mid-points Imply 35% and 40% Year-Over-Year Revenue and Adjusted EBITDA Growth
Gambling.com Group Limited, a fast-growing provider of digital marketing services for the global online gambling industry, today reported financial results for the fourth quarter and full-year ended December 31, 2024.
Charles Gillespie, Chief Executive Officer and Co-Founder of Gambling.com Group, commented, “Our record fourth quarter and full-year results were driven by our team’s prioritization of iGaming across the markets where we operate. Our team delivered outstanding performance in the quarter, especially when compared to the launch driven results in the prior-year period. We anticipate growth and continued market share gains in our performance marketing business across all geographic regions in 2025, including North America. The consolidation of Odds Holdings, Inc. from January 1st marks the start of the Company’s next phase of growth as we layer on sports data solutions to our existing, high-growth, high-margin business. Our competitive positioning is strong across the globe.”
“We capped an active and productive year during which we set the stage for continued strong growth in 2025 and beyond,” said Mr. Gillespie. “In 2024, we extended our record of delivering full-year revenue, Adjusted EBITDA and Free Cash Flow growth with those metrics improving 17%, 33%, and 81%, respectively, year-over-year. In addition, we strengthened our product and market positioning organically as well as through the complementary, accretive acquisitions of Freebets.com and Odds Holdings. With the biggest and most talented team we have ever had and an enhanced product offering, we are making great progress towards our goal of reaching $100 million in annual Adjusted EBITDA.”
Elias Mark, Chief Financial Officer of Gambling.com Group, added, “Fourth quarter revenue and Adjusted EBITDA increased 9% and 39% year-over-year, respectively, and over 80% of Adjusted EBITDA converted to free cash flow, reflecting the continued success of our strategies to optimize the returns from our global portfolio of owned and operated assets. As expected, we generated strong online casino growth across all our geographical regions, while our North American business continued to be resilient against challenging comparables. As reflected in our full-year guidance, we expect to generate significant year-over-year revenue and Adjusted EBITDA growth in 2025, and we are well-positioned to carry this operating momentum forward.”
Financial Highlights Three Months Ended December 31, 2024 vs. Three Months Ended December 31, 2023
(USD in thousands, except per share data, unaudited)
|
|
Three Months Ended December 31, |
|
Change |
|||||
|
|
2024 |
|
2023 |
|
% |
|||
|
Revenue |
35,308 |
|
|
32,530 |
|
|
9 |
% |
|
Net income for the period attributable to shareholders |
7,933 |
|
|
6,372 |
|
|
24 |
% |
|
Net income per share attributable to shareholders, diluted |
0.23 |
|
|
0.16 |
|
|
44 |
% |
|
Net income margin |
22 |
% |
|
20 |
% |
|
|
|
|
Adjusted net income for the period attributable to shareholders (1) |
12,172 |
|
|
8,622 |
|
|
41 |
% |
|
Adjusted net income per share attributable to shareholders, diluted (1) |
0.35 |
|
|
0.22 |
|
|
59 |
% |
|
Adjusted EBITDA (1) |
14,736 |
|
|
10,569 |
|
|
39 |
% |
|
Adjusted EBITDA Margin (1) |
42 |
% |
|
32 |
% |
|
|
|
|
Cash flows generated by operating activities |
13,698 |
|
|
7,140 |
|
|
92 |
% |
|
Free Cash Flow (1) |
13,162 |
|
|
6,511 |
|
|
102 |
% |
|
__________ |
|
(1) Represents a non-IFRS measure. See “Supplemental Information – Non-IFRS Financial Measures” and the tables at the end of this release for reconciliations to the comparable IFRS numbers. |
Fourth Quarter 2024 and Recent Business Highlights
- Delivered more than 145,000 new depositing customers (“NDCs”)
- Repurchased 486,312 shares at an average price of $9.80 per share
- Won Casino Affiliate of the Year at the 2024 EGR Operator Awards
- Completed accretive acquisition of Odds Holdings, Inc. on January 1, 2025 for initial consideration of $70 million in cash and $10 million in shares
- Expanded credit facility to $165 million with a new syndicate
Three Months Ended December 31, 2024 Results Compared to Three Months Ended December 31, 2023
Revenue rose 9% year-over-year to a record $35.3 million. The Company delivered more than 145,000 NDCs to clients, a 9% year-over-year decrease reflecting a challenging comparison primarily due to ESPNBet’s launch in 17 markets in the 2023 fourth quarter period.
Gross profit increased 21% to $33.1 million, due to strong revenue growth and a $2.9 million year-over-year decrease in cost of sales related to the Company’s media partnerships.
Total operating expenses increased 21% to $23.3 million, primarily as a result of increased people costs and higher amortization related to the acquisition of Freebets.com and related assets.
Net income attributable to shareholders increased $1.6 million to $7.9 million and net income per share was $0.23 compared to $0.16 in the prior year period. Adjusted net income rose 41% to $12.2 million and adjusted net income per share increased 59% to $0.35.
Adjusted EBITDA increased 39% to a record $14.7 million, reflecting an Adjusted EBITDA margin of 42% as compared to Adjusted EBITDA of $10.6 million and an Adjusted EBITDA margin of 32% in the prior-year period.
Operating cash flow of $13.7 million compared to $7.1 million in the prior-year period. Free cash flow grew 102% to $13.2 million reflecting growth in net income and Adjusted EBITDA and positive working capital movements in the quarter.
2025 Outlook
Gambling.com Group today reiterated the 2025 full-year revenue and Adjusted EBITDA guidance originally provided on February 19, 2025. The Company expects full year revenue of $170 million to $174 million and Adjusted EBITDA of $67 million to $69 million. The midpoints of the new full year revenue and Adjusted EBITDA guidance ranges represent year-over-year growth of 35% and 40%, respectively, and an adjusted EBITDA margin of 39.5%.
The Company’s guidance assumes:
- Incremental Adjusted EBITDA contributions of approximately $14.5 million related to the acquisition of Odds Holdings, Inc. that was completed on January 1, 2025.
- No additional North American markets coming online over the balance of 2025. While online sports betting is expected to begin in Missouri in the second half of 2025, the Company’s guidance policy excludes any benefits from new state launches until such time as a definitive start date is announced by the appropriate regulatory body.
- An average EUR/USD exchange rate of 1.07 throughout 2025.
Financial Highlights Full Year Ended December 31, 2024 vs. Full Year Ended December 31, 2023
(USD in thousands, except per share data, unaudited)
|
|
Year ended December 31, |
|
Change |
|||||
|
|
2024 |
|
2023 |
|
% |
|||
|
Revenue |
127,182 |
|
|
108,652 |
|
|
17 |
% |
|
Net income for the period attributable to shareholders |
30,679 |
|
|
18,260 |
|
|
68 |
% |
|
Net income per share attributable to shareholders, diluted |
0.84 |
|
|
0.47 |
|
|
79 |
% |
|
Net income margin |
24 |
% |
|
17 |
% |
|
|
|
|
Adjusted net income for the period attributable to shareholders (1) |
42,120 |
|
|
32,207 |
|
|
31 |
% |
|
Adjusted net income per share attributable to shareholders, diluted (1) |
1.16 |
|
|
0.84 |
|
|
38 |
% |
|
Adjusted EBITDA (1) |
48,691 |
|
|
36,715 |
|
|
33 |
% |
|
Adjusted EBITDA Margin (1) |
38 |
% |
|
34 |
% |
|
|
|
|
Cash flows generated by operating activities |
37,638 |
|
|
17,910 |
|
|
110 |
% |
|
Free Cash Flow (1) |
41,582 |
|
|
23,000 |
|
|
81 |
% |
|
__________ |
|
(1) Represents a non-IFRS measure. See “Supplemental Information – Non-IFRS Financial Measures” and the tables at the end of this release for reconciliations to the comparable IFRS numbers. |
VIP Play, Inc., an experienced mobile gambling operator in the U.S. gaming markets, is pleased to announce that the OTC Markets Group has approved the trading of its common shares on the OTCQB Venture Market (“OTCQB”). The Company’s common shares began trading on OTCQB under the symbol “VIPZ” as of the opening of the market on March 18, 2025. Uplisting to the OTCQB should provide VIPZ with greater liquidity and a more seamless trading experience for shareholders.
Bruce Cassidy, VIP Play, Inc. CEO & Chairman of the Board, said: “While VIP Play has been trading on the OTC Pink Sheets the last few years, this uplisting to the higher-standard OTCQB is an important milestone for our Company and its Shareholders. We believe this will enhance the visibility and transparency of VIP Play within the investment community, improve our access to institutional capital, and create a more efficient market for investors.”
The OTCQB is a U.S. trading platform operated by the OTC Markets Group Inc. that is designed for early stage and developing U.S. and international companies. Companies are current in their reporting and undergo an annual verification and management certification process.
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