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Bet7k expands operations and innovates in interaction with the Brazilian public
The sports betting company Bet7k, market leader, is celebrating a period of expansion and expressive results in Brazil. This growth involves innovative strategies aimed at interacting with the public both on social platforms and offering differentiated face-to-face experiences.
An example of these premium actions that Bet7k is offering was the trip of an affiliate partner to follow a football game in the box at the Palmeiras stadium, Allianz Parque.
But, the experiences are not limited to football. The bookmaker also presented customers with a memorable visit to the famous Interlagos Circuit, which has hosted – among several sporting events – the Formula 1 Brazilian Grand Prix for several seasons.
In addition to spaces related to sports, Bet7k also seeks to provide incredible moments for its users, such as a stay at a resort in one of the most charming and popular tourist spots in Brazil, Praia de Pipa, in Rio Grande do Norte.
Bet7k’s CEO, Talita Lacerda, explains that the intention is to be in permanent contact with the public. “We are very proud of the reach that our actions are reaching both in our networks and in unforgettable experiences for our customers. Therefore, our company is growing and registering such a significant number of bets, in addition to having very engaged players”.
“We are happy that the work is on the right path as we provide both quality content to our audience and incredible experiences with award-winning weekly lives, promotions and great actions for our customers”, he adds.
Varied and interactive content on social networks
As CEO Talita Lacerda mentioned, Bet7k’s work on social networks is very pioneering and prioritizes providing relevant and informative content to its followers. In addition, the company seeks to combine these publications on social platforms with materials that value and further popularize its sports partnerships.
Currently, the company sponsors the women’s futsal team Leoas da Serra, Flamengo Beach Soccer and soccer clubs from Mirassol, Bangu and Athletic (MG). Therefore, Bet7k produces a material entitled ‘Sponsored in the field’ for vehicles on matchdays of the teams, supported by information about the matches, history of the clashes, curiosities and ODDS of the duels.Além disso, a casa de apostas também posta conteúdo informativo sobre os jogos de cassino e ODDS de eventos esportivos do momento, bem como solta dicas específicas nos blocos ‘Super ODDS’ e ‘Palpites do Green’.
Customers also frequently find raffles for caps, personalized balls and soccer club shirts on Bet7k’s networks, as well as special promotions such as the one held on Father’s Day, which offered prizes of up to R$ 1,000.
It should be noted that Bet7k also grants an ‘extra dose of luck’ to its customers by drawing BRL 7 thousand “every week for players who make a minimum bet of BRL 77.00 in the casino or sports betting. bet, the more chances you will have to win that jackpot’.
Promotion rules are available on the @Bet7k Instagram profile. Reinforcing that this and other promotional actions related to casino games and sports betting are exclusively for players registered on the platform and of legal age.
Compliance Updates
Booming Games’ premium content is now certified in Brazil
Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).
Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.
Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”
Gambling in the USA
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View a video version of this story
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Compliance Updates
Tennessee Sports Wagering Council Takes Action Against Illegal Sportsbook
The Tennessee Sports Wagering Council through its executive director issued $50,000 in fines to Bovada.lv, an unlicensed and therefore illegal sportsbook operating in Tennessee.
Bovada failed to comply with cease and desist letters delivered to addresses in Curaçao, and Council investigators placed wagers through Bovada’s platform on three separate occasions, including as recently as October 16, 2024.
The Sports Gaming Act authorizes the Council to impose a $10,000 fine for the first offense of accepting wagers without a license, which rises to $15,000 for the second offense, and $25,000 for the third offense. Subsequent offenses may lead to the imposition of a $25,000 fine for each occurrence, an occurrence being a single wager accepted in Tennessee.
In the cease and desist letters, the Council ordered Bovada to allow all Tennessee users to withdraw any funds currently held by the unlicensed sportsbook.
“The Sports Wagering Council recommends that Tennessee users of Bovada withdraw their funds immediately. Our primary role is the protection of the public interest through a safe, regulated environment, and Tennessee sports bettors need to know that just because they can access a sports betting website or app inside Tennessee’s borders does not mean it is licensed to do business here,” Mary Beth Thomas, Executive Director of Tennessee Sports Wagering Council, said.
Legal sportsbook operators provide important bettor protections not found in the illegal market. If an individual wagers with unlicensed sportsbooks, their sensitive financial and personal information may not be protected and could even be shared with criminal enterprises. The bettor’s money could be withheld or disappear without a way to recover it.
The SWC is working closely with its network of law enforcement at the state and federal level to eradicate illegal sportsbooks such as Bovada and others.
Tennessee is the largest “online-only” sports betting market in the US, with more than $4.7 billion wagered in Tennessee last fiscal year through online sportsbooks licensed by the Council.
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