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Fanatics Debuts The Most Rewarding Sportsbook

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Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., a global digital sports platform, will redefine the sports betting customer experience with the launch of the Fanatics Sportsbook online today in Maryland, Massachusetts, Ohio and Tennessee. After six months of beta testing, the Fanatics Sportsbook app is now available for download on iOS and Android for sports fans living and visiting the states of Maryland, Massachusetts, Ohio and Tennessee.

The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, an industry-leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. Sports fans can find live scores, plus lines and odds for their favorite teams and athletes. Fanatics Sportsbook features everything from moneyline bets, to spread bets, over-unders, player props, live in-game betting markets, and the always popular Same Game Parlays (SGPs).

“After 6 months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public,” said Scot McClintic, Chief Product Officer, Fanatics Betting and Gaming. “We are laser focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience. The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”

Fanatics Betting and Gaming is poised to disrupt the sports betting industry by offering the following exciting new features:

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rivals the sports betting apps in the market today that were not built specifically for iOS and Android. Building natively allows the Fanatics Sportsbook to perform over time at a level consistent with other technology-first companies.
  • The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport™. Earning FanCash is the first step to participation in the loyalty program for the Fanatics digital platform. Our vision is a program that rewards fans with access to experiences that money can’t buy. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
    • Earn 5% FanCash on Same Game Parlay (SGP) bets.
    • Earn 3% FanCash on parlay bets.
    • Earn 1% FanCash on straight bets.
  • From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with top picks for you including marquee games, trending bets, promos and rewards you want most. Customers will not have to scroll for long periods of time to place a bet on their favorite team or sport. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets.
  • Transparent: If you can track your pizza, you should be able to track your money. Our Withdrawal Tracker shows you where your money is in the withdrawal process so you can relax and enjoy the game. And the pizza.
  • Search: The Fanatics Sportsbook will offer industry-leading search functionality to help customers find their bets faster. Search will include a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.
  • A connected digital sports ecosystem: Fanatics Betting and Gaming is the first company to enter the sports betting market with the backing of a parent company that has been focused on the sports fan for years. Fanatics is building a one-of-a-kind sports ecosystem where sports fans can go to one location and buy team merchandise, find collectibles and place a wager on their favorite teams.

Fanatics Sportsbook App Discover Page

With Fanatics Betting and Gaming’s recent acquisition of the U.S. businesses of PointsBet and its proprietary Banach Technology, the Fanatics Sportsbook will integrate the best parts of the PointsBet tech platform to supercharge its sports betting engine. The Fanatics Sportsbook will also leverage PointsBet’s quantitative driven trading models from Banach Technology in its new state-of-the-art risk and trading platform. The Fanatics Sportsbook will offer legal sports betting markets on professional and college football, basketball, hockey and baseball, as well as golf, tennis, motorsports, boxing, MMA and much more. The development and trading of sports betting markets will be done in house at Fanatics Betting and Gaming.

The Fanatics Sportsbook is making a profound commitment to the customer with a world class Help Center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to Responsible Gaming tools along with some new innovations that will be rolled out this fall so customers can analyze and manage their time, money and play patterns.

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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services

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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services

 

SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.

The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.

SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.

“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”

“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.

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Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

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BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

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