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Fanatics Debuts The Most Rewarding Sportsbook
Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., a global digital sports platform, will redefine the sports betting customer experience with the launch of the Fanatics Sportsbook online today in Maryland, Massachusetts, Ohio and Tennessee. After six months of beta testing, the Fanatics Sportsbook app is now available for download on iOS and Android for sports fans living and visiting the states of Maryland, Massachusetts, Ohio and Tennessee.
The Fanatics Sportsbook makes being a fan easy with fast signup, easy betting, transparent withdrawals, an industry-leading search functionality and a curated Discover page with the sports and bets that matter most to a customer. Sports fans can find live scores, plus lines and odds for their favorite teams and athletes. Fanatics Sportsbook features everything from moneyline bets, to spread bets, over-unders, player props, live in-game betting markets, and the always popular Same Game Parlays (SGPs).
“After 6 months of beta testing, we are excited to officially launch the Fanatics Sportsbook product to the public,” said Scot McClintic, Chief Product Officer, Fanatics Betting and Gaming. “We are laser focused on solving pain points facing customers by offering a faster, easier, and a more rewarding sports betting experience. The strategic patience to build a product for the long-term has given us an opportunity to redefine a customer’s expectation of what a sportsbook should be. With the Fanatics Sportsbook product foundation built and wholly owned, customers should expect unparalleled speed of feature improvement, delivery, and innovation.”
Fanatics Betting and Gaming is poised to disrupt the sports betting industry by offering the following exciting new features:
- Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rivals the sports betting apps in the market today that were not built specifically for iOS and Android. Building natively allows the Fanatics Sportsbook to perform over time at a level consistent with other technology-first companies.
- The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport™. Earning FanCash is the first step to participation in the loyalty program for the Fanatics digital platform. Our vision is a program that rewards fans with access to experiences that money can’t buy. FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
- Earn 5% FanCash on Same Game Parlay (SGP) bets.
- Earn 3% FanCash on parlay bets.
- Earn 1% FanCash on straight bets.
- From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with top picks for you including marquee games, trending bets, promos and rewards you want most. Customers will not have to scroll for long periods of time to place a bet on their favorite team or sport. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets.
- Transparent: If you can track your pizza, you should be able to track your money. Our Withdrawal Tracker shows you where your money is in the withdrawal process so you can relax and enjoy the game. And the pizza.
- Search: The Fanatics Sportsbook will offer industry-leading search functionality to help customers find their bets faster. Search will include a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.
- A connected digital sports ecosystem: Fanatics Betting and Gaming is the first company to enter the sports betting market with the backing of a parent company that has been focused on the sports fan for years. Fanatics is building a one-of-a-kind sports ecosystem where sports fans can go to one location and buy team merchandise, find collectibles and place a wager on their favorite teams.
With Fanatics Betting and Gaming’s recent acquisition of the U.S. businesses of PointsBet and its proprietary Banach Technology, the Fanatics Sportsbook will integrate the best parts of the PointsBet tech platform to supercharge its sports betting engine. The Fanatics Sportsbook will also leverage PointsBet’s quantitative driven trading models from Banach Technology in its new state-of-the-art risk and trading platform. The Fanatics Sportsbook will offer legal sports betting markets on professional and college football, basketball, hockey and baseball, as well as golf, tennis, motorsports, boxing, MMA and much more. The development and trading of sports betting markets will be done in house at Fanatics Betting and Gaming.
The Fanatics Sportsbook is making a profound commitment to the customer with a world class Help Center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to Responsible Gaming tools along with some new innovations that will be rolled out this fall so customers can analyze and manage their time, money and play patterns.
Evolution has announced the launch of its first-ever live casino studio in São Paulo, Brazil, marking a significant milestone in the company’s expansion in Latin America. The cutting-edge facility is purpose-built to meet the unique demands of Brazil’s rapidly expanding regulated iGaming market.
Following the regulation of Brazil’s online gaming sector in January 2025, Evolution became the country’s first licensed supplier on day one of the new legal framework. The opening of this studio further underscores Evolution’s commitment and investment in the region.
The new state-of-the-art studio will initially offer multiple variants of native Brazilian Portuguese-speaking Blackjack tables, including Blackjack Clássico, Blackjack Illimitado, and Brazilian Blackjack.
Global fan-favourites such as Crazy Time, and XXXtreme Lightning Roulette will be fully localised and launched in Brazil – delivering world-class entertainment with a distinctly Brazilian flavour. Rounding out the line-up, ICE Fishing – Evolution’s flagship global release for 2025 – will also be customised for the local market and streamed from the new Brazil-based studio.
Natalia Torres, Evolution’s Head of Region Latin America, commented: “We are proud to unveil Brazil’s first fully localised live casino studio. This is a major milestone not only for Evolution but also for the future of regulated iGaming in Brazil. With our industry-proven formats, robust local infrastructure, and unwavering commitment to regulatory compliance, we’re empowering operators to go live with content that genuinely connects with Brazilian players.”
Torres added: “The new studio affords us full flexibility to customise everything – from game selection and dealer language to branding and marketing support. It sets a new benchmark for quality and localisation in Brazil, enabling our partners to deliver a premium, trusted, and highly engaging player experience from day one.”
Latest News
Kambi appoints experienced LatAm executive Mateo Lenoble as Head of Sales in Latin America
Appointment supports Kambi’s ongoing growth strategy in Latin America, with Lenoble bringing 10 years’ experience in senior LatAm-facing commercial roles at Sportradar
Kambi, the home of premium sports betting solutions, is pleased to announce the appointment of Mateo Lenoble as Head of Sales in Latin America. Lenoble, an established voice in Latin America’s betting and gaming industry following 10 years at Sportradar, will play a key role in driving Kambi’s commercial growth and expanding its presence in the fast-growing region.
Lenoble brings more than a decade of experience in the Latin American sports betting and gaming industry, having previously held several senior commercial roles at Sportradar, including Director of Sales and most recently Vice President of Account Management for the region. Lenoble’s deep understanding of the market landscape, operator needs and varying regulatory environments will be instrumental in further strengthening Kambi’s leadership position in Latin America.
The appointment reinforces Kambi’s commitment to expanding its footprint across Latin America and providing leading operators with premium sports betting products and services. These solutions include Kambi’s flagship Turnkey Sportsbook, the world’s leading end-to-end sports betting solution, as well as cutting-edge standalone products such as Odds Feed+, Esports and Front End.
Sarah Robertson, Kambi Chief Commercial Officer, said: “I’m very excited to welcome Mateo to Kambi, strengthening our commercial team as we continue to establish ourselves as the home of premium sports betting solutions in Latin America. Mateo’s extensive experience and strong network across Latin America will be invaluable as we continue to expand in the region.”
Mateo Lenoble, Kambi Head of Sales, LatAm, said: “I’m thrilled to join Kambi at such a pivotal moment for the sports betting industry in Latin America. The region is full of opportunity, and Kambi’s reputation for product excellence, flexibility and regulatory expertise positions us perfectly for success. I look forward to working with the team to build strong partnerships and bring Kambi’s premium sportsbook offering to even more operators in Latin America.”
The Alcohol and Gaming Commission of Ontario (AGCO) is continuing its efforts to combat unregulated gambling and protect the public. As part of these efforts, the AGCO took steps this week to revoke the lottery seller registrations of a number of retailers in the GTA that were found to be offering unapproved electronic gambling machines under the Prime Slot brand.
The AGCO regulates all gambling in the province of Ontario to ensure gambling products and gaming sites are held to high standards of game integrity, player safety, and the protection of minors and vulnerable individuals.
Over the past decade, unregulated gaming machines have increasingly proliferated across North America. While they largely rely on chance like traditional slot machines, manufacturers have claimed they are games of skill and have installed terminals in convenience stores and other locations where gaming machines would otherwise be prohibited.
The AGCO will continue to take every action within its authority to protect the public against the risks that these unregulated machines pose – particularly in locations easily accessible to children and youth.
A registered lottery seller served with a Notice of Proposed Order to revoke their registration has the right to appeal the AGCO’s action within 15 days to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Unapproved gambling machines have no business being in convenience stores or other locations, particularly those that are available to children and youth. ” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO
Background:
Under Section 10(b) of the Gaming Control Act, the Registrar shall refuse to register an applicant as a supplier or to renew the registration of an applicant as a supplier if there are reasonable grounds to believe that the applicant will not act as a supplier in accordance with law, or with integrity, honesty, or in the public interest.
Under Section 12 of the Gaming Control Act, the Registrar may propose to suspend or to revoke a registration for any reason that would disentitle the registrant to registration or renewal of registration under section 10 if the registrant were an applicant.
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