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ESPN Bet Highlights the Intersection between Sports, Entertainment & Betting

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ESPN Bet Highlights the Intersection between Sports, Entertainment & Betting

 

In a move that has felt inevitable for some time, ESPN has joined forces with PENN Entertainment and entered the world of sports betting, rebranding the popular Barstool brand as ESPN Bet in the process.

The entertainment world has been flirting with sports betting for some time now, but as the recent failure of FOX Bet showed, it is not always plain sailing. ESPN, however, feels like a very different beast to FOX, and with the power of Disney behind it, failure does not feel likely.

ESPN is one of the biggest sports broadcasters and brands in the world. It has a huge influence over the 21-40 male demographic, which will be key to its success in the gambling world. Any company attempting to succeed needs to understand the kind of content and services this demographic is looking for, and ESPN feels perfectly placed to deliver on this.

The move also continues to move the sports betting world into the mainstream, with ESPN’s reach being significantly bigger than any other industry brand.

At SGG Media, we believe the way people interact with sports and the way they bet is evolving, and this move perfectly highlights this. Betting has become essential to the matchday experience, and for many it has just as much a part of the day as their pre-match beer and catch-up with their buddies or checking out the team news.

The way sport is consumed has changed. Attend any sports game, whether it is NBA, NFL, NHL, or even your local minor-league teams, and you will see people regularly checking their phones to keep up to date with the game’s statistics and, in many cases, placing in-game bets.

ESPN will now be bringing that to people’s homes. Betting, odds updates, and contests have become a regular part of sports broadcasts, and this deal could give to all sorts of new and innovative content. This continued intersection between sports, entertainment, and betting is only going to get closer, and ESPN has stepped into the game at the opportune moment.

Talking of opportune moments, the move comes just months after ESPN announce cost-cutting lay-offs. The injection of cash from this deal will be significant, and as the company deals with the ever changing viewing and TV landscape, the betting industry will provide a whole never revenue stream.

Of course, questions will be raised over ESPN’s impartiality with sports betting and how it will impact their product. A portion of their press-release was dedicated to their continued commitment to journalistic integrity, ensuring bettors and viewers that the merging of the two products will be seamless.

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A quick glance across the Atlantic can give you an indication of how effective a sports broadcaster delivering its own sports-book product can be. Skybet in the UK is one of the most used sportsbooks in the country, and it has been able to blend effortlessly into Sky Sport’s broadcasts.

It has also been able to use clever promotions, such as its ‘Super 6’ prediction competition which it ties in cleverly with its coverage This has also helped to build a community around the sportsbook, tapping into the potential of that target demographic by encouraging them to partake in free-to-play leagues and tournaments with friends. Access to communities is essential in the modern sports betting environment, and it is something we have personally placed at the front of our micro-influencer marketing model.

Disney’s presence in this deal is a huge talking point. The House of Mouse has sent mixed signals about wanting to be involved in betting over the years, but ESPN provides them with the perfect vehicle. The early optics for the move have also appeared steady, with no indication of public backlash over Disney’s involvement.

The other part of this puzzle is Barstool being returned to its owner, Dave Portnoy. Once again, this is a smart move for everybody, Barstool has always been a disruptor, and its business strategy and ethos was never suited to being part of a publicly traded company. Portnoy himself has been a controversy magnet and it seems unlikely Disney or ESPN would want to be too heavily associated with the Barstool brand.

ESPN and Disney entering the iGaming space could kick start a new era of sports betting in the United States. The perfect cocktail of sports, betting, and entertainment coming together to create new content and opportunities for the industry.

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Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

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The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.

The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4.  The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.

The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.

The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.

William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

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From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

 

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.

N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels –  and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!

Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.

Partnership Background

Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.

Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”

Formula for Growth

Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.

Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”

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N1 Puzzle Promo: Experience and Top Products to Scale

Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:

  • PPC & ASO – 1 puzzle piece for every 40 FTD
  • FB & other* – 1 puzzle piece for every 100 FTD

*Social media, SMS, Email, UAC, In-app

Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”

Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA. 

If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?

Join the N1 Puzzle Promo!

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FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

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Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports

 FIRST Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST Best in Sports.

As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.

  • FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
  • This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.

The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.

Tom Light, CEO of FIRST Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”

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