Latest News
Covering Your Losses: How to Protect Your Mobile Marketing Campaigns from Fraud

Sportsbooks must stay ahead of the curve and be proactive when it comes to managing marketing budgets. Preventing fraudulent traffic can be one of the fastest and simplest ways to drive return on ad spend with greater conversions.
The rise of mobile apps in the sports betting industry has created a lucrative opportunity for operators. It has become easier to target, attract and gain a wider audience with digital campaigns. With that comes increasing competition and companies are having to invest more in the app incentives they’re offering to truly seize the growth opportunity.
The market is expanding and opportunities to generate revenue are growing; revenue for sports betting in the US is expected to exceed $10 billion by 2028. Companies are relying on free bets, boosted odds and attractive promotions to keep a competitive edge. However, these incentives are attracting fraudsters who want to take their share of such a high-value industry.
For sports betting companies running mobile app campaigns, trusting a mobile measurement partner’s (MMP’s) attribution data alone may leave them vulnerable to threats. The anti-fraud tools they deploy, only operate at or after the app install attribution, not the impression or click level, which can skew engagement metrics.
New challenges are surfacing constantly, and sportsbooks must stay on top of methods to protect themselves in the ever-changing competitive market. Examining all areas of revenue leakage, including losses to invalid traffic, is vital in prioritising return-on-ad spend (ROAS) and maintaining genuine audiences.
Proactive Prevention
Research carried out by The Gambling Commission found that 74% of in-play bettors in the UK use a mobile phone to gamble. For the US, the story is similar with the number of sports bettors placing online bets forecast to reach 23.1 million this year according to Statista. The convenience and ease of placing bets through apps is attracting not only more users, but more fraudsters who seek to go unnoticed. Sportsbooks must take control and prevent any further funds from flowing through to fraud.
Ad fraud protection is a central step in streamlining the advertising ecosystem and improving the efficiency of marketing teams’ budgets. Gaining trust and confidence in the data that is being used to scale will help to drive conversions and see crucial return on marketing investment.
Taking the steps to combat fraud will lead to:
- Optimised marketing campaigns by using accurate data
- A newfound level of confidence that clicks are from conversion-ready leads
- A reduction in time spent on manual volume reconciliation
- Visibility with advertising partners and stakeholders
Taking Back Budget Control
From the NHL Stanley Cup Final in the US to Horse Racing in the UK, sports betting is rife across the globe. Opportunities to maximise ROAS and gain wider audiences are huge, but both visible and hidden vulnerabilities are holding companies back from unlocking true results.
Sportsbooks diversifying their operations to keep up with the world of mobile apps should be building a strong defence against fraud if they want to maintain a competitive edge. It’s time to unlock previously lost budgets and convert them into genuine customers and advertising spend that counts.
By: Richard Metcalf, Global VP, Sports Betting & Online Gaming, TrafficGuard
Richard Metcalf is the Global VP, Sports Betting & Online Gaming, at TrafficGuard, an international platform provider for detecting, mitigating and reporting on digital ad fraud. With over twenty years of experience in Sales and Business Development in the digital industry, Richard strives to achieve the highest level of results for the team. He has represented brands as their public face, managed entire sales cycle processes and delivered solutions to stakeholders to ensure business growth and develop the teams around him.
eSports
Fighting Game GOAT Justin Wong Joins BASILISK, Science’s Esports Team

Nine-time Evo Champion and Guinness World Record Holder Brings Legendary Status to Captain New Team, Recruit Talent, and Advance Science’s Role in Competitive Gaming
BASILISK, the global esports organization built to champion science, today announced the signing of legendary fighting game competitor Justin ‘JWong’ Wong as captain of its newly formed Fighting Game Community (FGC) Division. Wong will lead BASILISK’s entry into the FGC by recruiting players, developing community events, and creating FGC – science crossover content.
“Justin isn’t just a competitive genius – he is a cultural icon and humble leader within the FGC,” said BASILISK co-founder Christopher Bothur. “We are incredibly proud to have him leading our FGC division and support the amazing work he already does for the community.”
A nine-time Evolution Championship Series (Evo) Champion and Guinness World Record holder, Wong brings unparalleled FGC credibility and expertise to BASILISK. His reach extends across the entire FGC fandom of millions, and he was immortalized in Evo Moment #37 which has over 100 million views.
As Captain of BASILISK FGC, Wong will leverage BASILISK’s data analytics to scout and train the next generation of FGC pros.
“Math is super important to fighting games. I’m excited to join science’s esports team,” said Wong upon joining BASILISK. “I’m passionate about finding promising players with a positive mentality and shaping them into the next big thing. I want to see somebody else in the spotlight after me and help them reach their potential. If we can discover the next world champion, that would be fantastic.”
The signing comes on the heels of BASILISK’s new partnerships with The Planetary Society and Caltech’s Institute for Quantum Information and Matter (IQIM), announced in July. These collaborations create a powerful bridge between renowned scientific institutions and gamers, which Wong will amplify to his millions of followers and fans.
“Justin is a dream addition to our organization,” added BASILISK co-founder Hans Kassier. “He exemplifies the dedication and analytical capacity required to be an esports champion or great scientist.”
Wong becomes the second “GOAT” (Greatest of All Time) to join BASILISK, alongside Finnish StarCraft 2 legend Joona ‘Serral’ Sotala, who just captured the SC2 Esports World Cup Championship in July 2025. The signing also creates opportunities for cross-over content with BASILISK’s diverse roster, including chess Grandmaster Vincent Keymer and award-winning science communicator Kyle Hill, who brings over 2.5 million followers and a vast network of science enthusiasts to the organization.
Latest News
Win Systems to showcase the future of connected gaming at the Southern Amusement & Entertainment Expo

Win Systems, a leading provider of technology for the gaming and entertainment industry, will participate in the Southern Amusement & Entertainment Expo (SAEE), which will take place on August 19–21 in Georgia, USA. This event, a benchmark for the distributed gaming market in the region, will serve as the ideal platform for Win Systems to showcase its comprehensive and cutting-edge ecosystem of solutions.
At SAEE Expo, the company will present WIGOS One, a flexible and scalable casino management system that can be seamlessly adapted to the specific requirements of the distributed gaming market in Georgia. WIGOS One enables operators to monitor and manage multiple venues and gaming terminals under a single, centralized platform, allowing real-time tracking of player activity, integration of loyalty and bonusing programs, and access to advanced analytics for strategic decision-making. The system supports the transition from anonymous play to a fully connected environment, enhancing operational control and opening new opportunities to boost player engagement and retention.
Additionally, Win Systems will present Win Up Wallet, a secure mobile solution that allows players to connect to gaming machines, access rewards, and manage their funds directly from their smartphones — eliminating the need for physical tickets or cash. In line with its digital-first approach, and in partnership with LoopPay, the company will also introduce a feature that enables players to redeem their winnings digitally through gift cards, without requiring TITO tickets or kiosks, while still offering the option to redeem traditional physical gift cards.
“We’re excited to bring our latest innovations to the SAEE Expo,” said Hunter Kampf, Country Manager USA & CANADA. “Georgia is a strategic market for distributed gaming, and WIGOS One precisely meets its unique requirements. Our connected solutions will enable operators to simplify management, reduce operational costs, and strengthen relationships with their players through real-time data and seamless digital tools.”
With a focus on integration, data-driven decision-making, and digital transformation, Win Systems continues to lead the way in offering robust and scalable solutions for today’s dynamic gaming landscape. The company’s presence at SAEE underscores its strong commitment to the U.S. distributed gaming market and its ongoing efforts to support local operators with the most advanced tools available.
Latest News
Inspired Launches V-Play Football Brazil with EstrelaBet via the Altenar Sportsbook

Inspired Entertainment, Inc., a leading B2B provider of gaming content, technology, hardware, and services, is pleased to announce the launch of V-Play Football Brazil with EstrelaBet, a leading Brazilian gamingtech company. The integration is powered by Altenar, a leading sportsbook platform provider for licensed operators around the world.
This launch marks an exciting new chapter in Inspired’s expansion across Brazil delivering its market-leading Virtual Sports content to a local, LATAM focused operator. V-Play Football Brazil, designed specifically to capture the flair, passion, and energy of Brazilian football, provides fast-paced betting action with high-frequency, ultra-realistic match simulations.
“We’re thrilled to bring V-Play Football Brazil to EstrelaBet’s customers,” said Brooks Pierce, President and Chief Executive Officer of Inspired. “Brazil has a deep-rooted passion for football, and our latest Virtual Football product is tailor-made for that audience. This launch with EstrelaBet, through Altenar’s dynamic platform, represents a powerful combination of cutting-edge technology, local insight, and premium virtual content. It’s a major milestone in our commitment to growth in Brazil.”
EstrelaBet, known for its strong brand presence in Brazil and innovative approach to player engagement, continues to invest in new ways to enhance its sportsbook offering. V-Play Football Brazil is now available at estrela.bet.br, optimized for desktop and mobile platforms, as well as the Android app.
“Inspired’s V-Play Football Brazil delivers the quality, authenticity, and excitement that our players expect,” said Fellipe Fraga, CBO (Chief Business Officer) at EstrelaBet. “The launch of this product aligns perfectly with our mission to offer customers a dynamic and differentiated sports betting experience. We’re excited to bring Brazilian fans a product that feels made just for them.”
The launch was made possible through Altenar, whose scalable and flexible sportsbook platform supports operators across more than 30 countries.
“We are proud to power this exciting launch between Inspired and EstrelaBet,” said Antonis Karakousis, Director of Operations at Altenar. “Inspired’s V-Play Football Brazil is a perfect match for the Brazilian market, and this rollout exemplifies Altenar’s ability to support rapid integration and localization of best-in-class content. We look forward to seeing strong engagement and performance from this partnership.”
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