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Midnight Princess - Power of Love slot game by Play'n GO
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NZ Challenging For Hemisphere Dominance

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Regardless of the industry being discussed, there’s always going to be an emerging market to talk about. South America has been playing this role in gambling circles since the growth of the Colombian market post-2016. Costa Rica, Chile, and The Dominican Republic, among others, have their gambling sectors too, albeit in different phases of construction. There’s a feeling that this area is still a long way off global dominance though.

Colombia reportedly boasted gaming revenue of $300m in 2021. This marks it out as one of the three biggest contributors to South American gambling, alongside Mexico and, based on what happens over the coming months, Brazil. As a whole, the continent looks like it could post a growth rate of 18.4% to 2028 – but how does it compare to its distant compatriots in the Southern Hemisphere, namely, New Zealand?

Pokie Machines

New Zealand has a surprising amount in common with the rest of the world, as far as games are concerned, proving that the appetite for slots and blackjack (etc.) is roughly consistent around the world. In 2020, the average spend on wagering hit a record level of $252m per quarter. This included gambling types, including casino games, lottery games, and what Antipodean gamblers refer to as “the TAB” and “pokies”, i.e. betting shops and slots.

There were reportedly nearly 15,000 pokie machines in New Zealand at the turn of the decade. In comparison, Colombia has an estimated 65,000. This does make sense given the vast difference in population between these two nations (51m to NZ’s 5m) but it still means that New Zealand has a higher proportion of slot machines per person, around 0.003 to 0.001 in Colombia.

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Using these figures, it’s actually possible to see just how Kiwi players like to spend their gaming money. NZ’s Department of Internal Affairs claimed that when averaged out across every New Zealander, 2020’s figures were the equivalent of every adult spending $572 on betting. Broken down even further, that’s $128 at physical casinos, $80 at betting stores, $160 on lottery games, and $204 on slots.

The distinction between slots and casino games is likely because pokies are more likely to be found and played at locations other than a brick-and-mortar casino in New Zealand, like a bar. So, the $128 spent at casinos is likely representative of table game spend. As for lotteries, the industry actually saw a 13% increase in popularity during 2020, reinforcing the fact that it’s one of New Zealand’s favorite pastimes.

Charitable Grants

Closer to the present, figures from 2022 suggest that online gambling in NZ is now a $332m industry. All these numbers raise an interesting question, specifically, why is New Zealand such an attractive place to gamble? Approximately 80% of Kiwis are involved in gambling of some description according to the Department of Internal Affairs.

One obvious answer to the previous is tax. The NZ BonusFinder website notes that New Zealand makes a distinction between playing professionally and playing just for fun. Anybody who falls into the latter bracket is not taxed on their winnings at all, “no matter how big”. Professionals are treated just like regular workers, however, which means that they are liable for income tax payments.

Oddly enough, a large amount of gaming cash – around $300m – is redistributed into the community each year through charitable grants, a process that the Gaming Machine Association has previously described as an “enormous advantage to New Zealand”. It’s perhaps this kind of positive attitude toward gambling and casino gaming that has made it almost a universal hobby in the country.

Overall, the average Kiwi gamer is likely to prefer lotteries over table games but a soft spot for pokies keeps the gambling economy ticking over.

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Compliance Updates

Betsson Obtains Local Gaming Licenses in Peru

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A subsidiary of Betsson AB has obtained its first local licenses for the newly regulated market in Peru. The licenses cover online casino and sports betting for the Betsson and Betsafe brands. Further, licenses for the Inkabet brand are expected to be obtained soon.

Betsson began its Latin American venture already in 2008 and has since then positioned itself as the most recognized sports betting brand in Peru. In 2019, the Group further strengthened its position toward the country with the launch of its Betsafe brand. Two years later Inkabet, a Peruvian-facing sports betting and online casino business, was acquired.

Besides the new licenses, the Group holds licenses in two other key markets in the region, Colombia, and Argentina. In Argentina, Betsson holds licenses in Buenos Aires City, Buenos Aires province, and Córdoba.

Pontus Lindwall, President and CEO of Betsson AB, said: “We have really looked forward to Peru introducing a local regulation and are very pleased with the issuing of these licenses. With this announcement, we affirm our commitment to the local economy and the new regulatory framework in the country.”

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Conferences

QCI’s Andrew Cardno to Speak at the Casino Marketing & Technology Conference

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Andrew Cardno, the Chief Technology Officer of Quick Custom Intelligence, will be a featured speaker at the Casino Marketing & Technology Conference, taking place at the Grand Sierra Resort & Casino in Reno, Nevada. On July 17, 2024, Cardno will present an engaging session focused on strategies for casino marketing during these unpredictable times.

In his session titled “Effective Marketing Strategies for Casino Operators in a Volatile Economic Landscape,” Cardno will delve into innovative marketing tactics that can help casino operators navigate and thrive amid economic uncertainty. Drawing inspiration from Nassim Taleb’s groundbreaking work “The Black Swan,” Cardno will explore how leveraging unpredictability can become a powerful tool for casino marketers.

Attendees will gain insights into long algorithmic gaming tactics and how to adapt to the evolving convergence of entertainment and gambling. Cardno’s approach emphasizes agility and responsiveness, enabling marketers to stay ahead of sudden market changes and maintain sustained engagement and profitability.

“In these unpredictable times, it’s crucial for casino operators to embrace volatility and turn it into an advantage. By leveraging advanced marketing strategies and long algorithmic gaming tactics, we can create a more resilient and adaptive approach to casino marketing. This session will provide actionable insights to help marketers navigate the challenges and opportunities that lie ahead,” Andrew Cardno, CTO of Quick Custom Intelligence, said.

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“We are thrilled to have Andrew Cardno speak at this year’s conference. His expertise in data-driven marketing strategies and his ability to draw on concepts from thought leaders like Nassim Taleb will provide invaluable perspectives for our attendees. This session promises to equip casino operators with the tools they need to thrive in today’s dynamic economic landscape,” Deana Scott, CEO of Raving, said.

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Latest News

The Future of Gaming: Virtual Coin Exclusive Slots

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Within the last few years, there has been a significant change in the gaming industry towards digital assets. One of the most noticeable changes in this trend is the rise of virtual coin-based casinos. Among the numerous games at one’s disposal, slots are a preference for plenty of individuals. With the recent technology advancements, there is high hope for exclusive slot games that use virtual coins. We’ll discuss what lies ahead in terms of virtual coin-exclusive slots.

Immersive Technologies Reshaping the Slot Experience

The integration of augmented reality (AR) and virtual reality (VR) is set to transform slot gaming. These technologies will create more engaging and interactive environments for players. Imagine spinning reels projected onto your living room wall or stepping into a fully realized virtual casino. AR slots could overlay digital elements onto the real world, seamlessly blending the physical and digital realms. VR, on the other hand, might transport players to fantastical settings for their slot adventures. Picture yourself spinning the reels in an underwater city or on a distant planet. These immersive experiences will add new layers of excitement to traditional slot gameplay.

The social aspect of gaming will also evolve with these technologies. Players could interact with each other in virtual spaces, sharing the thrill of big wins. Friends could meet in virtual coin casinos, regardless of their location. This social dimension could make slot gaming a more collaborative and communal experience. As the technology becomes more accessible, we expect to see a surge in the popularity of these immersive slot games.

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Enhanced Transparency and Fairness Mechanisms

Trust is paramount in online gaming, even when you play Yay Casino slots. Future virtual coin slots will likely incorporate advanced fairness proofs and transparency measures. Blockchain technology could play a crucial role in ensuring the integrity of game outcomes. Each spin could be recorded on a public ledger, allowing players to verify results independently. This level of transparency would build confidence and trust among players.

Smart contracts could automate payouts, ensuring instant and accurate disbursement of winnings. These self-executing contracts would eliminate the need for manual processing, reducing errors and delays. Players could receive their gifts and bonuses immediately after a winning spin. Using decentralized systems could also enhance security, protecting players’ assets and personal information. As these technologies mature, we can expect virtual coin slots to become even more secure and trustworthy.

Artificial Intelligence Driving Personalization

Artificial Intelligence (AI) is set to revolutionize the slot gaming experience in numerous ways. AI algorithms could analyze player preferences and behaviors to offer tailored game recommendations. This personalization could extend to the games, with AI adjusting difficulty levels and bonus features. The result would be a more engaging and satisfying gaming experience for each player.

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AI could also enhance the storytelling aspects of slot games. Imagine slots with adaptive narratives that change based on your choices and playstyle. These intelligent systems could create unique storylines for each player, making every session feel fresh and exciting. Additionally, AI could help identify potentially problematic behaviors, promoting responsible gaming practices. By analyzing patterns, AI could offer proactive support and resources to players who may need assistance.

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