SCCG Management, a global leader in gaming advisory services, has announced a new sponsorship agreement with Voluum, a leading performance tracking and optimization platform in helping iGaming affiliates and operators to increase their results from the paid media and SEO campaigns. This partnership will combine Voluum’s cutting-edge tracking and AI-based optimization technology with SCCG’s expansive industry network and strategic business development initiatives.

Voluum offers a cloud-based platform designed to measure and optimize every stage of advertising campaigns, from player acquisition and first-time deposits (FTDs) to ongoing engagement and return on investment (ROI). Cooperating with global gaming operators, including industry giants like Betsson Group, LeoVegas.com, and 1xBet, Voluum’s real-time analytics and AI-driven campaign optimization have consistently delivered measurable results for operators across multiple markets. Through this partnership, SCCG Management will integrate Voluum’s expertise into its growing ecosystem of partners, offering valuable tools and insights to enhance marketing efficiency, player engagement, and operational transparency across iGaming and sports betting campaigns.

“Voluum’s platform is an industry game-changer, delivering exceptional insights and optimization tools for operators and marketers. This partnership represents our shared commitment to empowering businesses with smarter, data-driven strategies that drive tangible results. We’re excited to integrate Voluum into our network and explore new opportunities together,” Stephen A. Crystal, Founder and CEO of SCCG Management, said.

“Imagine having one dashboard to control all your media spend and results from every channel and brand you work with. It’s here – Voluum,” Marcin Kumiega, Business Development Director at Voluum, said.

FanDuel, North America’s premier online gaming company, has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform.

My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social.

“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play. We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers,” Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel, said.

Maverick game studio to make Brazil debut via PlayUZU.br and BacanaPlay.br

Award-winning game studio Peter & Sons is about to make waves in the freshly regulated Brazilian market. The innovative iGaming content creator’s unique portfolio went live in Brazil from 1st January 2025 via PlayUZU.br and BacanaPlay.br.

Global entertainment giant SkillOnNet recently announced it had been awarded a license to operate in the Brazilian market, which is quickly expected to become one of the biggest in the world.

Barcelona-based Peter & Sons has already made significant inroads into Latin America, having recently debuted in Mexico, Peru, and Buenos Aires City in Argentina.

But Brazil will allow the studio to showcase its groundbreaking content to a truly massive new audience. Peter & Sons games are known for their rich storytelling, humour and unique artistic vision. Packed with fascinating themes, surprising mechanics, and glorious weirdness, they are designed to embody the ‘anti-boring’, according to the company.

Brazilian players will soon be able to sink their teeth into hit games like Barbarossa, Xibalba, Wild 1 and Voodoo Hex, as well as brand new titles like Barbarossa Revenge, Muddy Waters, and Greedy Alice.

All content will be specially localized to the new market through two Portuguese-language, Brazil-focused platforms.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “While 2024 was a huge year for our global expansion, 2025 could prove to be the biggest yet, as we become an early entrant into this huge new market. Since our 2019 foundation, we have poured all our energy, hard work and inspiration into our games, and it’s truly exciting that our content reaches the massive audience that it does today.”    

Pedro Garcia, Country Manager at BacanaPlay said: “We’re super-bullish about the Brazilian market, which has been projected by analysts to be worth almost $6.3bn by 2028. And we project that the addition of Peter & Sons’ cutting-edge portfolio will go down a storm with Brazilian players at PlayUZU.br and BacanaPlay.br.”

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