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IMG ARENA Extends its Partnership with Major League Soccer

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IMG ARENA Extends its Partnership with Major League Soccer

 

IMG ARENA has extended its partnership with Major League Soccer (MLS) to provide tracking data to MLS NEXT Pro.

The extended agreement will see IMG ARENA integrate its deep tech, cloud-based platform to provide player and ball tracking data to MLS NEXT Pro to enhance their player performance analysis. The data points collected will include players’ total running distances, speed zones, sprints and separation between players, among others.

IMG ARENA will also provide tracking data of match officials to enable the Professional Referee Organization (PRO) to support on-going efforts to develop the next generation of referees in North America.

The innovative event tracking technology was integrated into IMG ARENA’s extensive data collection capabilities through its acquisition of Signality in 2022. It uses computer vision to extract highly accurate sports event and tracking data in real-time, utilizing existing camera setups to derive positional data and event information automatically. The product is part of IMG ARENA’s Sports Services offering which helps rightsholders deliver fans a front-row seat to the action with best-in-class data, content creation and production streams.

Last year, IMG ARENA announced its long-term, global partnership to deliver the next generation of fan engagement in MLS and MLS NEXT Pro. Alongside its role as the league’s official data partner, IMG ARENA is delivering innovative content solutions, next-generation fan analytics, and marketing tools to MLS’ betting and media partners, including the launch of three new MLS live data feeds, designed to enhance the fan experience.

“One of the areas of focus for MLS NEXT Pro is innovation so we are thrilled to be bringing this new player and ball tracking technology to the League. IMG is continuing to create new solutions for soccer fans around the world and this is a great example of their commitment to delivering a best-in-class experience,” said Ali Curtis, Senior Vice President of Competition and Operations, MLS NEXT Pro.

“This expanded partnership means we’re able to provide MLS NEXT Pro with an all-encompassing data collection system. Adding compelling ball tracking data and player analysis will provide enhanced performance insights, on top of our next-generation fan engagement analytics and innovative content solutions which are empowering the future MLS universe,” Freddie Longe, President of IMG ARENA, said.

Compliance Updates

EGT Digital is a licensed software provider for Brazil

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EGT Digital is proud to announce that it has obtained a licence that allows it to provide its software products in Brazil. The Bulgarian provider was certified by the regulator Secretariat of Prizes and Bets (SPA) and can now offer local operators its rich portfolio of gaming solutions, containing over 120 in-house developed casino titles and the 4 top-performing jackpots Bell Link, High Cash, Clover Chance, and Single Progressive Jackpot.

Tsvetomira Drumeva, Head of Sales at EGT Digital, shared her excitement regarding the authorization: “We are delighted to have the opportunity to present our gaming content to the Brazilian market. Our slots are available to domestic players, ready to captivate them with their numerous fascinating features and provide an unforgettable experience, fully tailored to their tastes and preferences.”

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Compliance Updates

Arizona Department of Gaming Releases October Sports Betting Figures

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Bettors in Arizona wagered approximately $791 million on sports in October of 2024, according to a new report by the Arizona Department of Gaming. This represents an approximate 22% increase when compared to October of 2023.

The state collected approximately $2.35 million in privilege fees in the month.

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Gambling in the USA

Neosurf & Betting Hero to reveal results of their in-depth study into US online gambling and payment habits in exclusive two-part webinar series

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Neosurf, the globally trusted provider of swift and secure cash-to-digital payment solutions, has announced it will be sharing the findings of a recent study into the online betting habits, preferences and frustrations of US players in an exclusive two-part webinar series beginning on January 14th.

Neosurf commissioned the research via Betting Hero – a leading US-based iGaming portal with expertise in casino, sports betting and DFS. The webinars will see Neosurf CEO Americas, Sue Page, Betting Hero’s Co-Founder and President, Jai Maw, and Senior Director of Product and Research, Ernie Ropas, dive into the report’s key findings and discuss what some of the more surprising results could mean for operators.

The survey, which featured respondents from New Jersey, Colorado and North Carolina, aimed to help operators and regulators within the gambling industry better understand the typical US bettor – how and why they bet, what tools they use to manage their budget and what Responsible Gaming means to them. The findings will be revealed in the webinars and used to identify areas where Neosurf’s products can help operators provide a better user experience.

The research highlighted several aspects of payments and responsible gaming that bettors felt could be improved. Problems with payments remain an issue – 52% of respondents said that they’d experienced payment issues in the past year, and with over 50% depositing and withdrawing multiple times each month, there is a significant cost impact to the operators.

Additionally, respondents indicated they’d be in favour of using a service that could share pre-verified ID information with operators, with ease of use for new payment methods and seamless integration across multiple platforms identified as important factors in their choosing and remaining loyal to a single sports betting platform.

Sue Page, Neosurf CEO Americas, said: “It was important to us to gain a more detailed insight into the US sports bettor. We wanted to talk to the players and ask questions that no one else is asking, and  through our collaboration with Betting Hero I’m delighted that we now have a comprehensive piece of research.

“Offering valuable insights into player habits – how and why they bet, the ongoing pain points they’re experiencing with payments and their thoughts on Responsible Gaming—we’ll be taking a deep dive into the results of the survey in our two-part webinar series starting at 10:00 ET on January 14th, and we encourage all US-focused operators and regulators to join us.”

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