Leading sportsbook provider grows US sports offering with addition of in-play Bet Builders and expanded prop betting

Altenar has expanded its portfolio of US sports by adding more Major League Baseball (MLB) content for the 2025 season.

As part of the enhancement, Altenar has added in-play Bet Builders to allow live betting during MLB games, offering operators the chance to benefit from a surge in the bet type’s popularity. There is also an expanded range of prop betting available on both pre-match and live games, with a vast range of odds now offered on player, team and game props.

Altenar already offers fast markets and micro-betting options, along with same-game parlays, player specials and pitcher lines for the popular league.

An official distributor of MLB data since 2019, Swish Analytics delivers rich, reliable and fast information that enables the development of highly engaging user markets, which are now available to Altenar’s operator partners.

These additions reinforce Altenar’s commitment to delivering relevant and tailored content for US-facing partners, while continually striving for excellence as a sportsbook provider.

Antonis Karakousis, Director of Operations at Altenar, said: “Altenar is driving innovation in US sports by pushing the boundaries of what is possible with our offering. We will continue to grow our presence in this vertical and ensure that our full suite of pre-match, in-play, and at-bat betting products defines the next generation of engagement for our operators’ MLB fans.

“In addition to the above, the development of our MLB Live Bet Builder is another strong statement that reflects our commitment to listening to users’ needs. Enhancing the Bet Builder experience remains a key focus and a central part of our product strategy.”

Altenar will showcase its enhanced terminal at SBC Summit Americas 2025 from May 13–15. Attendees can visit the stand or book a demo to explore the terminal’s new capabilities first-hand here.

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The largest greyhound protection group in the world thanked Oregon Governor Tina Kotek for signing a bill to outlaw the processing of internet bets on dog races, calling the new law a landmark victory for greyhound advocates.

“This is the biggest victory for American greyhound advocates since Florida outlawed dog racing in 2018. The walls are closing in on the final remnants of this cruel industry,” said GREY2K USA Executive Director Carey Theil.

Internet wagers on dog races can only be legally processed in two states, Oregon and North Dakota. More than $155 million was gambled on dog racing in 2024 through these Advance Deposit Wagering platforms, with Oregon processing 57% of all internet greyhound bets nationwide. House Bill 3020 phases out the processing of greyhound bets by July 1, 2027. It also ends remote gambling on dog races in Oregon, known as simulcasting.

Greyhound racing is a dying industry, and only continues to exist at two tracks in West Virginia. Florida voters outlawed the activity in 2018 by a vote of 69% to 31%, closing twelve operational racetracks. A bill to prohibit gambling on dog racing nationwide was introduced in the 118th Congress. The bipartisan Greyhound Protection Act earned the support of 80 cosponsors and more than 250 humane groups, anti-gambling organizations, and local animal shelters.

Since 2022, greyhound simulcasting has been outlawed in the seven states of Arizona, Arkansas, Colorado, Kansas, Massachusetts, New Hampshire, and Oregon. When all of these laws take effect, gambling on greyhound racing will only be legal in fourteen states.

All mainstream animal protection groups oppose dog racing due to animal welfare concerns. At the final two tracks in West Virginia, state records indicate that 487 greyhounds were injured in 2024 including 162 dogs that suffered broken bones and thirteen greyhounds that died. Thousands of dogs also endure lives of confinement at West Virginia tracks, kept in cages barely large enough for them to stand up or turn around for long hours each day.

Formed in February of 2001, GREY2K USA is the largest greyhound protection organization in the US with more than 300,000 supporters. As a non-profit 501(c)4 organization, the group works to pass stronger greyhound protection laws and end the cruelty of dog racing on both national and international levels. GREY2K USA also promotes the rescue and adoption of greyhounds across the globe.

Since the new version of Mega Millions held its first drawing on April 8, players have continued to win big and the game has continued to deliver on its expectations that the game enhancements would benefit players. In the nine Mega Millions drawings over the course of the first month since launch:

• 1.89 million players won $51.3 million in non-jackpot prizes. That’s a 308% increase from the $12.5 million those prizes would have been valued at in the old game.

• $18.8 million in prizes have been won by players matching only the Mega Ball. That’s more money awarded for the ninth prize tier alone in the new game than the $12.5 million that would have been awarded across all non-jackpot prize tiers in the old game matrix.

• More than 587,000 players have won the minimum prize for a winning ticket, $10 ($5 base prize with 2X multiplier), collecting $5.87 million in prizes. The winnings at just that $10 prize level – not including the 3X ($15), 4X ($20), 5X ($25), and 10X ($50) prize winners who also matched just the Mega Ball – are more than double the $2.5 million that would have been won by all the 1.25 million winners who each would have won just $2 in the old game.

• Nearly 60,000 winners at the 10X multiplier level have won more than $3.8 million across the various prize tiers. The 10X multiplier level was introduced with the new Mega Millions on April 8. In the previous version of the game, players could pay $1 extra to add a non-jackpot multiplier to their play that maxed out at 5X.

• Prizes at every non-jackpot level are paying out at a combined 2.6X to 7.5X the value they would have under the old game matrix, meaning prizes being awarded at every level are outpacing the game’s price adjustment.

• Five people have become millionaires by matching the five white balls during a drawing. Three of them won $2 million, one won $3 million and another won $4 million. Winners bought tickets in Michigan, New York (2), Virginia and Washington.

• The first jackpot under the new matrix was won just four drawings into the new game. On April 18, a $112 million jackpot was won on a ticket sold in Ohio. Under the new game rules, the jackpot was reset to $50 million and is already up to $100 million again for the Friday, May 9, drawing.

“It’s exciting to see how players are reacting to the new game, especially when they win. The more they see their winnings multiply, the more they’re understanding the value of the new game and why we made the changes we did,” said Joshua Johnston, Lead Director of the Mega Millions Consortium.

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Compared to the old game, the new Mega Millions features bigger prizes at every non-jackpot prize tier, improved odds to win the jackpot, better odds overall, a larger starting jackpot, faster-growing jackpots, and no break-even prizes. Prizes in the new game range from $10 to $10 million vs. the $2 to $1 million in the old game.