EstrelaBet and CazéTV have formalized a partnership to sponsor the broadcasts of the Brazilian Championship and renew their support for the Paulistão. The agreement, valid for the 2025 edition of both competitions, includes brand display, content production, and other agreed conditions.

EstrelaBet and CazéTV have developed a solid partnership, collaborating on the main competitions broadcast by the channel. Since 2022, EstrelaBet has sponsored events such as the men’s, women’s and futsal World Cups, as well as international competitions such as the Europa League, and national competitions such as the Paulistão and Brasileirão matches, among other initiatives.

“We have achieved exceptional results since we began our partnership with CazéTV. By signing the new agreements, we are clearly pleased with this work that has brought the audience closer to their favorite team. The channel has a unique language, whose goal is to make every moment more fun and engaging. It is an alternative format, and we believe that we are expanding our visibility and directly engaging with an audience that seeks different experiences” said Renan Cavalcanti, CMO of EstrelaBet.

“We are very proud to have EstrelaBet as a partner since the 2022 Qatar World Cup, through the 2023 Australian Women’s Cup and the 2024 Paulistão. We have closely followed EstrelaBet’s growth during this period and we are sure that we will have an incredible 2025 together as well,” said Ricardo Souto, partner at LiveMode.

The Paulistão will have 16 dates, including the knockout stage and finals, starting in January and ending on March 27. The Campeonato Brasileiro will have 38 rounds, starting on March 29 and ending on December 21.

The Mega Millions jackpot was finally won on December 27, reaching $1.22 billion after several weeks of rollovers. The winning ticket, sold at a gas station in Cottonwood, California, undoubtedly changed someone’s life forever. But for millions of hopeful players, the journey to that draw was just as thrilling—and that’s where lottery courier service TheLotter US came in.

When jackpots skyrocket, so does excitement. Yet, in the hustle of everyday life, not everyone can find the time to go out and buy a ticket. That’s why TheLotter US has become a go-to solution for players across the country, offering a convenient way to participate in local and multi-state lotteries from home or on the go.

Through TheLotter US’s user-friendly website and mobile app, players can:

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While the recent $1.22 billion jackpot winner wasn’t one of their customers, TheLotter provide players with the freedom to join the action on their terms. Who knows? The next big winner might be just a click away!

TheLotter US prides itself on delivering exceptional service, especially during busy jackpot periods and key holidays. Abigail Borg, Chief Operations Officer at TheLotter Group, praised the team’s commitment:

“I’m incredibly proud of how our customer service team handled this busy period with professionalism. By increasing staffing levels and operating around the clock, we ensured that every customer query was addressed in real-time, promptly and effectively, despite the increased demand.”

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This dedication to exceptional service is especially evident during critical periods, such as when the already busy Christmas season overlaps with record-breaking jackpots. These moments showcase why TheLotter US consistently earns recognition for its responsiveness and care.

Kalshi filed with the CFTC to list Super Bowl betting odds. Industry observers wonder whether exchanges could disrupt traditional sportsbooks.

The trading exchange filed with the Commodity Futures Trading Commission on Wednesday to put up odds on Super Bowl futures.

This comes weeks after competing exchange Crypto.com did the same. The CFTC asked Crypto.com to take down the odds pending the regulatory review, but the exchange rebuffed the request. As Front Office Sports noted previously, Crypto.com is sensitive about labeling the market as sports betting, instead referring to them as event contracts that are traded as derivatives and regulated by the CFTC. In markets outside of sports, Kalshi has specifically referred to customers’ risk as bets.

The CFTC, which regulates the U.S. derivatives market, will flip from majority Democrat to Republican when chairman Rostin Behman leaves the commission. Commissioner Caroline Pham was appointed acting chair by President Donald Trump last week.

Kalshi successfully fought CFTC regulation to post presidential election betting odds last year. Founded in 2018, the exchange offers trading on anything from who will win the Oscar for Best Picture to whether Trump will buy Greenland. Its backers include VC firms Sequoia, Neo, Y Combinator, Mantis VC, and private equity maven Henry Kravis.