Scientific Games Expands North American Lottery Instant Scratch Game Innovation with New Printing Technology
Scientific Games has debuted new industry-first, advanced lottery instant scratch game printing technology at the company’s metro Atlanta global headquarters as the next phase in the company’s instant game manufacturing expansion plan. The new instant game technology will provide lotteries in the US and Canada with Dimension products featuring a holographic-like effect.
“Scientific Games continues to lead the way in specialty and HD digital printing technology to innovate new lottery games for today’s players. Our global teams adopt trends from inside and outside the industry, exploring what’s next, using analytics, and testing new products with player research groups. We’re continuing to advance game innovation through our long-term technology expansion plan so our customers can offer their players the most exciting scratch play experiences in the industry and drive sustainable revenues for lottery good cause funding,” John Schulz, President of Americas and Global Instant Products for Scientific Games, said.
With Scientific Games’ global manufacturing footprint and inspired by the latest trends in printing for higher-end consumer packaged goods, the Dimension technology was first developed by innovation teams at the company’s Leeds, UK facility to produce strategically enhanced games for European lotteries. The new North American Dimension technology is officially operating, with the Colorado Lottery, New Mexico Lottery and South Carolina Education Lottery set to offer the first Dimension games in the US to players this spring and summer.
The Dimension technology produces holographic-like patterns on instant scratch games, including the popular Cracked Ice and Stella (stars). A Scientific Games exclusive, Spheric Lens is the newest three-dimensional pattern that creates depth and movement at different angle refractions with spherical circles that simultaneously appear above and below the game graphics. Additional patterns are currently under development.
Following the company’s player research and testing, cross-continental innovation teams, including game designers, printing technologists, product managers, and market analysts, worked to perfect Dimension product samples. Initial interest from lotteries has been for $10 and higher price point games, as well as families of games, holiday, and special occasion games.
