Latest News
NeoGames and Intralot do Brasil Announce Launch of LotoMinas iLottery and Online Sports Betting in Minas Gerais
NeoGames S.A. and Intralot do Brasil (also known as Saga Business Games Inteligence) announced the launch of the first regulated iLottery and online sports betting solution in Brazil, for Loteria Mineira, the official lottery of Brazil’s second largest state, Minas Gerais.
The launch of “LotoMinas” marks NeoGames’ entry into the Brazilian market and is the beginning of a multi-year turnkey project with the local lottery operator. It is NeoGames’ first cooperation with Aspire Global and BtoBet, both companies that NeoGames acquired last year, which are now part of the NeoGames group of companies.
The comprehensive digital solution in Minas Gerais is anticipated to build upon the state’s currently operating, successful retail lottery and digital keno program. NeoGames has implemented a local cloud based solution in Brazil, with its industry leading NeoSphere platform, a suite of eInstant games from the NeoGames Studio tailored to the local market, a range of services from Aspire Global, including CRM management and sports risk management, and a complete online sports betting solution from BtoBet, including Managed Trading Services. At launch, 18 games were selected to be available for players, including the award-winning Queen of Diamonds, Instant Keno Multiplier and VIP Platinum.
“We are excited to announce this truly groundbreaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full iLottery and online sports betting offering. We are proud to partner with such an experienced team at Intralot do Brasil, who understand the local market so well and has built a solid operation and reputation. Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience. This deal is another demonstration of how we have brought the benefits our recent strategic acquisition into play; capitalizing on the online sports betting solution from BtoBet and the managed services from Aspire Global. This project truly exemplifies the strategic benefits that the NeoGames group of companies offer,” NeoGames CEO Moti Malul said.
“As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry’s most innovative iLottery providers, is truly a natural fit. We’re excited to offer our players a comprehensive digital program that will broaden and enhance the range of content and services that we offer them. The new modalities of online instant games and sport betting, and investments in technology are also part of the expansion plan for new states and federal licenses. We are confident that this collaboration with NeoGames will advance the lottery,” said Saga Business Games Inteligence and Intralot do Brasil CEO & Owner, Sérgio Alvarenga.
Latest News
Brazilian Ministry of Finance and Sportradar Join Forces to Strengthen Integrity of Sports
The Brazilian Ministry of Finance, through the Secretariat of Prizes and Betting, and Sportradar Group AG signed a Technical Cooperation Agreement (ACT) to collaborate activities focused on safeguarding the integrity of the newly regulated sports betting and online gaming region.
The ACT aims to support the technical staff of the Secretariat of Prizes and Betting, given their responsibility at the national level to coordinate the authorization, inspection and sanctioning process of operators that provide online games and sports betting.
Sportradar’s Integrity Services will offer its expertise to the Secretariat, including reporting any suspicious incidents it may identify through its monitoring of the market, as well as providing strategic counsel to address these situations. Additionally, Sportradar will support the ongoing education and training of Secretariat staff on the threat of match-fixing, to enhance their knowledge and understanding of the issue.
Ministry of Finance spokesperson responsible for the partnership, Régis Dudena, Secretary of Prizes and Betting, said: “The partnership with Sportradar will be an important tool to combat a major threat to the fixed-odds betting market, which is the risk of manipulation of sports results.”
Felippe Marchetti, Sportradar’s Manager for Integrity Partnerships in Brazil, said: “The signing of the ACT is a proud occasion for Sportradar and we appreciate the trust shown by the Brazilian Ministry of Finance in the expertise of Sportradar’s Integrity Services division. This ACT reflects a mutual commitment to establish a sustainable, regulated sports betting industry in Brazil that is built upon a foundation of integrity.”
Latest News
Internet Vikings and PlayStar Celebrate Continued Partnership
Internet Vikings, a licensed in-state hosting provider for iGaming and online sports betting, is happy to announce the renewal of its long-term partnership with PlayStar, an online casino operator in the United States. Internet Vikings has been a trusted partner of PlayStar since 2021, providing the hosting infrastructure for their operations.
After a successful three-year collaboration, PlayStar has extended its agreement with Internet Vikings for hosting services in New Jersey. This renewed partnership serves as proof of the quality and reliability of Internet Vikings’ solutions.
Rickard Vikström, Founder and CEO of Internet Vikings shares, “We have always believed in providing not just hosting, but a solution that aligns with our partners’ vision and long-term growth plans. We look forward to continuing this collaboration.”
PlayStar has established itself in New Jersey’s regulated market by focusing on player engagement, personalization, and responsible gambling. Recently nominated for the EGR Rising Star Award, PlayStar has created a safe, and controlled gaming environment ensuring its customers enjoy a smooth player experience while leveraging flexible hosting solutions from Internet Vikings.
“We need partners who are equally committed to our vision,” said Peter Ekmark, CEO of PlayStar. “Internet Vikings has helped us achieve our goals, providing the kind of adaptability and customer-centric support that allow us to grow without limits.”
Compliance Updates
Delasport Ready for Brazil Expansion
Award-winning iGaming supplier Delasport has just positioned itself as the most progressive supplier to date by meeting the new Brazilian regulation requirements for Sports Betting and Online Casino. The global technology developer has taken all required measures to comply in terms of certifications, Data vault integration, payment providers, KYC, AML, and much more.
Delasport’s team of over 400 experts worldwide are advancing to deliver its renowned products and services to the Brazilian market. They have partnered with GLI (Gaming Laboratories International) – the leading certification lab approved by the Brazilian Ministry of Finance.
So far, Delasport is fully certified against GLI-33 and GLI-19 – the standards that have inspired regulators in Latin America and likely in Brazil. Additionally, the team is in the process of submitting the platform for certification against Brazilian technical standards. Delasport is also advancing rapidly through data quality testing of its integration with the SIGAP Datavault system.
Key Advantages
Operators that plan on entering the newly regulated Brazilian market will have numerous advantages if they partner with Delasport. They will be able to provide their players with personalization features like My Sportsbook, My Event Builder, My Combo, and My Casino that skyrocket revenues and retention.
Furthermore, Delasport’s KYC and AML provider is a market leader that guarantees the highest level of compliance for all operators that choose to go on this route.
Also, Delasport has already partnered with numerous PIX payment system operators and provides a real-time AI-powered Responsible Gambling system which can easily adapt to local regulations.
Another key advantage is the strong relationship with third-party casino suppliers that will soon be able to provide their exciting portfolios to this thrilling jurisdiction.
Last, but not least, operators will feel Delasport’s support from the get-go all the way to establishing themselves as a market leader. Delasport is knowledgeable of the cultural and regional differences within Brazil and can address all localization needs before they arise.
“Delasport stands on a solid foundation of experience, supplying Tier 1, Tier 2, and Tier 3 operators in highly regulated markets globally”, the company’s CCO Filippo Ferri comments. ‘This makes Delasport fully equipped to assist operators navigating complex platforms or adapting to modern jurisdictional requirements, such as Brazil’s.’
The supplier’s VP of Business Development Rosaire Galea Cavallaro adds: ‘It’s a great privilege to enter such a vast and exciting market with the confidence that we’ve gained at Delasport throughout the years. We’re looking forward to seeing our product in action in a new territory, achieving and maintaining solid margins for our partners, keeping the record of having double digit margins in sports betting and helping them scale with ease in both verticals to generate maximum revenue for their brands.’
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