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American iGaming market set to challenge UK stranglehold in coming years

The UK and American iGaming industries have seen significant growth in recent years and have become major players in the global online gambling market. Both countries have a rich history of traditional gambling and have embraced the digital age with the creation of various online gaming platforms. While the UK and American iGaming industries share some similarities, there are also several key differences that set them apart.
One of the main differences between the UK and American iGaming industries is the level of regulation. The UK has a well-established regulatory framework for online gambling, which is overseen by the UK Gambling Commission. This framework ensures that all online gambling operators are subject to strict standards and guidelines, ensuring player safety and fairness.
In contrast, the American iGaming industry is still largely unregulated, with only a handful of states having legalized online gambling. This means that the majority of online gambling operators in the US are not subject to the same level of regulation and oversight as those in the UK.
Another key difference between the UK and American iGaming industries is the types of games offered. In the UK, the focus is primarily on sports betting, casino games, and poker, while in the US, sports betting and casino games are the most popular. The UK has a long history of sports betting, with traditional bookmakers having been in operation for the best part of a century. By contrast, the US has only recently legalized sports betting and is still in the process of establishing a regulated market.
In terms of market size, the UK iGaming industry is significantly larger than the American market. According to recent market research of British website CasinoGambler, the UK online gambling market is estimated to be worth around £14 billion, while the US market is estimated to be worth around $9 billion. This disparity is largely due to the more mature and established nature of the UK market, as well as the greater number of players and the wider range of products available.
Another factor that sets the UK and American iGaming industries apart is the level of competition. The UK market is highly competitive, with a large number of established operators vying for market share. This has led to a high level of innovation and the development of new products and services to meet the needs of players.
The American market meanwhile is slowly emerging from its slumber and consequently, the American market is still dominated by a small number of huge operators, with little competition to drive innovation.
In terms of future growth potential, the American iGaming industry is widely considered to have greater growth potential than the UK market. This is due to the large number of states that are currently considering legalizing online gambling and the growing popularity of online gambling in the US. The UK market, on the other hand, is already mature and well-established, and it is unlikely that there will be such notable growth in the near future.
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Bragg Gaming Expands U.S. Content Footprint with Fanatics Casino Tri-State Launch

Bragg Gaming Group has announced the launch of its newest games and Remote Gaming Server (RGS) technology with Fanatics Casino across New Jersey, Michigan and Pennsylvania.
Fanatics Casino is America’s fastest growing online casino and is available in Michigan, New Jersey, Pennsylvania, and West Virginia on iOS, Android, and desktop. Players are invited to dive into a world of thrills as Fanatics Casino brings the casino floor directly to a customer’s fingertips, whether on-the-go or in front of a computer. Players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, progressive jackpots and video poker. Each game is crafted to deliver authentic casino action, ensuring endless entertainment.
Players in these states will benefit from access to Bragg’s full catalog, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic and Wild Streak Gaming, all through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.
In addition, titles from Bragg’s multiple studio partners, including Incredible Technologies, Bluberi, King Show Games, and Sega Sammy Creation will also be available to players in all three regulated markets along with top-performing titles like “Cai Fu Emperor Ways” and “Queenie” and a host of other elevated content from Bragg’s Atomic Slot Lab studio.
This roster of studio partners, which is constantly being updated, now also includes Boomerang Studios, Four Leaf Gaming and Reflex Gaming, who will all launch titles on the Bragg RGS later this year.
This expansion is the latest step in Bragg’s drive to deliver engaging and game-changing content to players across the North American market.
The launch supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.
Matevz Mazij, CEO Bragg Gaming Group commented: “With its history of connecting sports fans with merchandise they love and with sports betting and the strong cross sell between sports betting and iGaming, this launch represents a great opportunity to showcase Bragg’s amazing titles across the three biggest iGaming markets in the US.”
“We look forward to developing our relationship as a key partner of Fanatics Betting and Gaming in the North American market as we continue the roll-out with regular new game releases planned.”
Kieron Shaw, Manager of Fanatics Casino Games Content, said: “We’re thrilled to partner with Bragg Gaming Group to bring their diverse and engaging iGaming content to our players in New Jersey, Michigan, and Pennsylvania.”
“This collaboration is a significant step in our strategy to expand our iGaming offerings and capitalize on the substantial growth projected for these key markets. Bragg’s impressive catalogue, including titles from Wild Streak Gaming and their third-party studio partners, along with their innovative promotional tools, will undoubtedly enhance the gaming experience for our users and help us springboard our presence across these important states.”
Gambling in the USA
Abbiati Casino Equipment and Hawkins Holdings Form Strategic Alliance to Expand Presence Across the Americas

Abbiati Casino Equipment, a globally recognised leader in premium casino equipment and technologies, announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America. As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas.
With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere. His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.
“This partnership is about more than market entry – it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.
Giorgio Abbiati, CEO of Abbiati Casino Equipment, said: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”
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Evolution Enters Rhode Island Through Extended Partnership with Bally’s Corporation

Evolution announced a new partnership agreement with Bally’s Corporation. The agreement strengthens Bally Casino’s offering in Rhode Island, with a wide-ranging portfolio of Evolution’s slot titles, and establishes Evolution’s footprint in Rhode Island, a key milestone in its US growth strategy.
In a historic first, Evolution is now live in Rhode Island with its online slot games from its renowned slot brands NetEnt, Red Tiger and Big Time Gaming. This milestone marks Evolution’s entry into the state and establishes a presence in all seven US states which currently offer online casino gaming.
Also, under the terms of the agreement, Evolution has also introduced exclusive Bally’s branded live dealer Blackjack tables in New Jersey and Pennsylvania. These dedicated tables offer a seamless user interface integration with the Bally Bet Casino app, and will provide a premium, personalised player experience which showcases the distinctive Bally brand. In addition to these live dealer games, Bally players in New Jersey and Pennsylvania will enjoy an expanded collection of the newest and most exciting cutting-edge slot titles.
Jacob Claesson, Chief Executive Officer Evolution North America, commented: “This agreement represents a significant step forward for both Evolution and Bally’s Corporation. We’re thrilled to deepen our collaboration with Bally’s by delivering world-class gaming experiences and extend our reach into Rhode Island, a first for Evolution. This partnership showcases our shared commitment to driving innovation and providing exceptional entertainment for players.”
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