Latest News
Small, Highly Engaged Group of Largely Young Men Driving Sports Gambling Growth in America, New Ipsos Polling Finds
Ipsos released new polling ahead of the Super Bowl, the largest sporting event and biggest gambling moment on the American calendar, which finds that in the wild west of sports gambling, the industry is growing largely with a very engaged group of sports bettors who tend to be younger, men, or white. This report is the first in a series of polls from Ipsos examining American attitudes toward and participation in sports, gambling, and athletics broadly.
Despite the explosive growth in gambling revenue, rising from $1.55 billion in 2020 to $4.33 billion in 2021, a very small number of Americans are responsible for that number. Ipsos found that only about 8% of Americans say they’ve bet on sports via an app or online, and only 4% have bet on sports in-person in the past year.
“As the dollar spent on bets suggests, those who do bet on sports are very engaged in the sporting world. Compared to the general public, they are more likely to self-describe as sports fans, play fantasy sports, go to live sporting events, and watch more niche types of sports, like esports,” Chris Jackson, Senior Vice President at Ipsos, said.
Football and basketball are the most popular sports to gamble on, with bettors preferring professional sports to college sports. The NFL is by far the most popular sports league to gamble on, with 59% of bettors placing a bet on the NFL. This is followed by the NBA (34%), NCAA Football (30%), and NCAA Basketball (28%). Unsurprisingly, majorities of sports bettors tuned into major sporting events last year, like the Super Bowl or March Madness.
The polling also shows that sports bettors are more likely to be men (68%), under the age of 35 (39%), white (51%), or high-income earners (44% make over $110k).
While a small group of people is extremely engaged with sports gambling, most Americans are not tuned into the debate over legalization and display ambivalence toward the issue. Overall, only one in three Americans want to allow in-person or app-based sports betting in their state, and another one in three don’t have an opinion. In fact, the only group not ambivalent about allowing sports betting seems to be the group actively participating – sports bettors themselves.
The polling also shows that money is the main reason people do not bet on sports. When asked to select any and all reasons they do not bet on sports, half of the people who don’t bet on sports choose not to because they believe it is a waste of money. Non-bettors are also deterred from participating because they don’t know enough about sports or about betting to partake.
“While some segments of the population remain intractable, there are non-betting Americans who don’t partake because they just don’t know enough about gambling. This provides a potential new group for the industry to expand into and is likely where advertising dollars are being spent by sportsbook operators to attract new customers,” Mallory Newall, Vice President at Ipsos, said.
Gaming
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
Canada
Bally’s Interactive Launches the New Bally Bet Sportsbook & Casino App in Ontario
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, has launched the all-new Bally Bet Sportsbook & Casino app in Ontario, Canada. This latest release marks another significant milestone for the company, following the recent app update in New Jersey and a series of successful app launches in the past year, including the introduction of Bally Bet Sportsbook across multiple states and Bally Casino in Rhode Island.
The updated Bally Bet Sportsbook & Casino app represents a major step forward, as it combines the functionalities of the existing Bally Casino app and Bally Bet Sportsbook app into one comprehensive platform. Powered by White Hat Gaming, this new app allows players residing in or traveling to Ontario to conveniently place wagers on both sports and casino games using a single app, account, and universal wallet.
“We are thrilled to introduce the new Bally Bet Sportsbook & Casino app, marking a significant milestone for Bally’s. This integrated platform merges the features of our previous apps, providing players in Ontario with a seamless experience for both sports and casino betting. Our commitment to enhancing the player experience remains at the forefront as we strive to personalize the enjoyment of playing Bally Bet,” said Robeson Reeves, CEO of Bally’s Corporation.
Latest News
PENN Entertainment Launches New Hollywood Casino App in Pennsylvania
PENN Entertainment Inc. has launched its stand-alone Hollywood Casino app in Pennsylvania. Built on PENN’s proprietary technology platform, Hollywood Casino offers more than 700 iCasino games, a variety of daily promotions, and exciting jackpots.
Available on Android, iOS and desktop, customers in the Keystone State can access Hollywood Casino through either the ESPN BET app or through the new Hollywood Casino app using their same ESPN BET login credentials, allowing for a seamless experience across PENN’s online betting and casino platforms. PENN plans to launch Hollywood Casino in additional jurisdictions in 2025, subject to regulatory approvals.
Hollywood Casino features a variety of online slots, table games and live dealer content, including bespoke live dealer tables and a dedicated “Casino Floor” lobby that allows users to easily find virtual versions of their favorite slot games from PENN’s retail properties. Hollywood Casino also features original titles from PENN Game Studios, PENN’s in-house casino game development studio that has produced a number of popular online games, including Legendary LarryTM and Wuji MinesTM.
“We’re excited to launch Hollywood Casino as a stand-alone app in Pennsylvania, giving our customers access to their favorite games in a dedicated, casino-first experience. With four Hollywood Casino properties in the state, the app leverages our trusted retail brand and creates a seamless connection between our online and retail gaming experiences. We look forward to bringing this enhanced Hollywood Casino experience to more iCasino markets in early 2025, pending regulatory approvals,” said Aaron LaBerge, Chief Technology Officer at PENN Entertainment.
Hollywood Casino is also fully integrated with PENN Play, the Company’s omnichannel loyalty program that allows members to earn and redeem rewards, including PENN Cash, exclusive tier benefits and personalized services.
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