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DraftKings and Gamres to Introduce Evidence-Based Responsible Gaming Tool, Positive Play Scale, to DraftKings Players in the US
DraftKings Inc. and Gamres, a leading responsible gaming (RG) consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers. The collaboration will mark the first time a multi-state online U.S. gaming operator will incorporate the Positive Play Scale tool into its RG program, which is the first ever standardized scale to measure RG beliefs and behaviors among players. The adoption of the Positive Play Scale will assist DraftKings in optimizing safer play.
âWeâre grateful for this opportunity to team up with Gamres, which is renowned for its strategic consulting and research around the world, to bring the Positive Play Scale tool to DraftKings. We believe that DraftKingsâ responsible gaming program, which strives to be the industry gold standard, will be significantly enhanced with the addition of this scientific tool and will yield rich and actionable insights – helping us to us better understand and engage our players,â Chrissy Thurmond, Senior Director of Responsible Gaming at DraftKings, said.
The Positive Play Scale was co-developed by several leading researchers including Gamresâ Dr. Richard Wood, Dr. Michael Wohl, and Dr. Nassim Tabri (Frontiers in Psychology, 2017). The tool seeks to understand and encourage positive play among all players. The Positive Play Scale tool asks players about four key beliefs – personal responsibility, gaming literacy, honesty and control, and pre-commitment – to measure their responsible gaming knowledge and behaviors.
On behalf of DraftKings, Gamres will prepare and administer an online survey to a U.S.-based sample of DraftKings players using the framework of the Positive Play Scale. Gamres will analyze the survey results to provide a baseline measure of Positive Play at DraftKings, as well as to identify possible differences in certain player groups and how DraftKings may refine its RG practices to advance positive play.
âGamres is thrilled to be working with DraftKings to help promote positive play amongst their customers. Most players just play for fun and to be entertained, but we have found that some players (generally) have misperceptions about gaming that can either diminish their enjoyment or in some cases lead to them spending more than they intended. We believe that the Positive Play Scale will help to optimize DraftKingsâ RG strategy to identify those areas that would benefit from the most support. As such, we expect that the findings from this project will help DraftKings develop a proactive approach to responsible gaming that encourages all players to have healthy, positive playing experiences,â Gamresâ Dr. Richard Wood said.
Global gaming supplier AGS (NYSE: AGS or âthe Companyâ) will serve a full-course menu of delectable gaming experiences, including high-performing slot and iGaming content, cutting-edge cabinets, and revolutionary table game innovations at the 2024 Global Gaming Expo (âG2Eâ) in Las Vegas on October 8 to 10.
Products for Every Space, Games for Every Palate
As AGS continues to evolve and secure its place among the top four slot suppliers in North America, its G2E showcase will highlight its ability to outfit nearly every corner of the casino floor and satisfy every playerâs appetite. AGS will debut not one, not two, butthree form factors from its new Spectra Plus cabinet line: Spectra SL49+â˘, Spectra SL49+⢠Premium, and Spectra SL75+â˘. The cabinets will be accompanied by AGSâ most extensive library of sizzlinâ slot content, featuring innovative extensions from its renowned franchise, Rakinâ BaconÂŽ:Rakinâ Bacon Linkâ˘, Rakinâ Bacon Cash Comboâ˘, Rakinâ Bacon Triple Oinkâ˘, andRakinâ Bacon Jackpotsâ˘.
Additionally, AGS will showcase its latest games on its new three-reel stepper cabinet, Revelâ˘, and high-performing content for the recently released Spectra UR43â˘, Spectra UR43⢠Premium, and Spectra UR49C⢠cabinets.
Serving Up the Best in Table Progressives and Shufflers
G2E 2024 is a landmark year for AGSâ Table division as it becomes a full-service progressive and shuffler supplier. AGS will unveil enhancements to its award-winning progressive platforms, including a new sign package for STAX⢠and an innovative addition to its industry-leading Bonus Spin⢠Xtreme platform, Bonus Spin⢠Xtreme for Poker Rooms. The new addition, which was recently awarded a â2025 Best Table Product or Innovationâ in Global Gaming Magazineâs Gaming & Technology Awards, offers flexible progressive configurations to operators and adds the potential for players to win life-changing jackpots in live poker rooms.
Building on the success of the DEX SÂŽÂ single-deck poker shuffler and the Pax SÂŽÂ specialty single-deck shuffler, AGS will preview its latest innovation, the MAX 8â˘Â multi-deck shuffler. MAX 8 can shuffle up to eight decks of cards for shoe games, including baccarat and blackjack, and is designed to fit both sit-down and regular height table games.
AGSi: Bringing the Secret Sauce to Interactive
With a steady stream of chart-toppers and high-indexing content, AGSi has skyrocketed to the top of the interactive supplier charts in North America. AGSi continues to solidify its leading position in the interactive space by consistently releasing high-performing slot games in new categories, including the launch of bespoke content, as well as its first table game, and nearly doubling its content output compared to last year.
AGSi stays ahead of the competition by offering innovative solutions to help its partners generate revenue. This includes successfully executing a year-long, highly publicized campaign to lead the industry in cross-channel game launches, featuring both land-based and online titles such as Rakinâ Bacon Odysseyâ˘, Rakinâ Bacon Saharaâ˘, and three-reel classic slots, Gold InfernoÂŽ. AGSiâs commitment to data-driven results, coupled with the teamâs unmatched flexibility and nimbleness, ensures it remains a dominant force in the interactive space.
Fanatics Betting and Gaming has integrated a range of White Hat Studiosâ award-winning games into the new online Fanatics Casino for customers in Michigan and Pennsylvania.
Known for bringing branded entertainment to life, White Hat Studios will offer Fanatics Casino players access to popular slots, including the hit titles Goonies Hey You Guys and Ted Cashlock. Each title offers engaging gameplay and immersive visuals that connect players with their favorite brands.
âWhite Hat Studiosâ diverse content portfolio brings a compelling mix of branded and original content that will resonate well with our players. The addition of these titles strengthens our casino offering, and weâre excited to introduce them to our growing community of players,â said Conor Grant, Vice President of Gaming at Fanatics Betting and Gaming.
Fanatics Casino will also house a curated selection of White Hat Studiosâ dedicated table games and popular slots including Almighty Buffalo Megaways.
âWeâre thrilled to integrate our diverse range of branded titles into Fanatics Casino, marking a fantastic opportunity for players in key states to experience the quality and entertainment value that White Hat Studiosâ games are known for. Weâre confident that players will love the fresh content and engaging gameplay we will add to the platform,â said Daniel Lechner, SVP Sales and Marketing at White Hat Studios.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
âWe are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnetâs top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,â said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the companyâs award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnetâs popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
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