The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.
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The Fire Joker has returned, his blazing grin wider than ever. Hes back in control of the reels, where classic fruits and symbols light up under his fiery touch. But this time, theres more than just mischief in the air. The heat has intensified, the stakes are higher, and this scorching slot is cranked up to a full 100.

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Liberalization of Finnish Gambling Market Soon A Reality

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Foreign gambling companies are now preparing with greater confidence for the liberalization of the Finnish gambling market. A new coalition that is supposed to be lobbying for the liberalization includes seven foreign gambling companies with strong digital businesses in Europe and around the world.

The recently launched Gambling Industry Association’s purpose is to promote the introduction of a responsible and sustainable licensing system in the Finnish gaming market.

The founding members are the following gambling companies: Betsson, ComeOn Group, LeoVegas, Kindred Group, William Hill, Entain and Flutter.

According to the Helsingin Sanomat article, Kuismanen, who was elected CEO of the Gambling Industry Association, is currently working as Chief Economist of the Finnish Entrepreneurs. He will start his new job as early as mid-January 2023. Prior to that, Kuismanen has worked at the European Central Bank and the Ministry of Finance.

What will his role be then? Kuismanen will promote the views of the companies he represents at a time when the new Finnish government is most likely to consider dismantling the Veikkaus monopoly system. In the future, the gaming license system could therefore also be a reality in this Nordic country, that until now has relied on a monopoly.

In a press release from the Finnish Gaming Industry Association, Kuismanen says that Finland needs a reliable licensing system that operates according to common rules and legislation.

Veikkaus Has Already Shown Green Light

Veikkaus, the Finnish gambling monopoly, itself has already taken the view that the monopoly could be at least partially dismantled. You can read more here. Veikkaus’ own view therefore supports the licensing model. This is easy to understand, given that the company’s share of the total market has fallen to 50%. That is a huge amount of money that is constantly flowing abroad.

The licensing model is an excellent common sense solution for Finland, as foreign gambling companies would then have to obtain a separate license for their operations in Finland. This means that taxes would be paid in Finland, but at the same time the company would be able to market itself visibly and would have to operate under the supervision of the authorities.

If the reforms are adopted and the Finnish gambling market becomes open, all physical gaming machines and, for example, the lottery would remain the exclusive property of Veikkaus. Betting and other digital games, on the other hand, would be made available to players by dozens of different companies.

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What Does This All Mean?

Reforms to gambling laws are more than welcome in Finland. The system is exceptionally outdated by European and even global standards and no longer reflects today’s notion of a market economy.

Majority of Finnish gaming professionals have long hoped that the gambling market would be liberalized in Finland too.  At the moment, half of all money gambled is already going directly to foreign gambling companies. After reform, Finland would receive considerably more tax revenue than it does at present, and the casinos could also be regulated in the way the government wants.

Veikkaus Expanding Its Business Opportunities: Fennica Gaming

Veikkaus was given the opportunity to expand its business from B2C betting and gaming in the domestic market in Finland with the introduction of the Lotteries Act earlier this year. Indeed, a new Lotteries Act was passed in Finland in 2021, which therefore enabled Veikkaus to expand this new business and launch international B2B operations. Not many citizens knew anything about this and a Veikkaus subsidiary was quietly set up.

The new division of the Finnish state-backed betting monopoly will offer international gaming services and products to corporate customers in various areas of betting and gaming.

After long and thorough preparations, the new business was launched very quickly. Fennica was more than enthusiastic about the new business, as it marked the beginning of a completely new era in the history of Finnish gambling. The new company will enable Veikkaus and Fennica to commercialize gambling talent, of which there is plenty in Finland

Fennica Gaming has already signed its first contract with the Lotteries Entertainment Innovation Alliance. This is a joint venture set up by Veikkaus last year, working with Danske Lotteri Spil from Denmark, Française des Jeux from France and Norsk Tipping from Norway.

The Fennica Gaming casino company is helping Norsk Tipping to build an entirely new gaming portfolio in the entertainment category, called Yezz. The idea is to be stylish, innovative and responsible at the same time.

Fennica Gaming Casino Company Focuses on International Market

As part of Veikkaus’ international B2B division, Fennica Gaming offers gaming services and products worldwide, and the two above-mentioned will combine their product portfolio.

The supplier agreements came about as Veikkaus, a Finnish state-backed operator, reached an agreement between its new subsidiary and Lotteries Entertainment Innovation Alliance.

All of Veikkaus’s activities under the surface seem to us to indicate quite clearly that its monopoly position is gradually being abandoned.

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Sector And Background Information

The trade press registers show that Fennica Gaming is active in the design and manufacture of software.

The business description states that its business is to sell, rent and develop games and software related to gambling, lotteries and entertainment games.

Fennica Gaming’s website still provides very little information about the company’s activities and products. This is, of course, understandable as it is basically a completely new player in the industry. This is also reflected on the site, as the company claims to have considerable experience in gambling and its multi-channel development.

Fennica Gaming is an independent provider of gaming solutions and services, born out of the extensive heritage of the industry. The backing company Veikkaus is a well-known gaming operator with nine decades of successful experience in the gaming industry.

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Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile

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Eventioz.cl Announces Launch of New Comprehensive Online Casino Resource in Chile

 

Eventioz.cl is thrilled to announce the launch of its new comprehensive online casino resource in Chile. With an experienced team dedicated to utilizing thorough, transparent analysis and reviews, Eventioz.cl’s goal is to provide useful resources for Chilean players, whether they are just starting out or already experienced in casinos online chile.

“We warmly welcome you to the site that brings together the most renowned and safe casino experts in Chile,” said a spokesperson for Eventioz.cl. “Every veteran of the booking world knows the wide variety of online casinos in Chile. In our opinion, an online casino must meet several key features so that we can consider it a great online casino in Chile: our goal is to help you find sites that have them.”

Online casinos in Chile are experiencing rapid growth in popularity, offering players a diverse range of games, enticing promotions, and secure payment options. With so many platforms available, players need clear and trustworthy information that explains which casinos are reliable, which games are worth trying, and how to play responsibly.

Eventioz.cl helps players to find the best online casinos in Chile by focusing on safe and reliable platforms that offer the most popular games, including roulette, slots, blackjack, poker, bingo, and live dealer experiences. The new resource also features platforms that enable players to deposit and withdraw safely using local and digital options, such as Cuenta RUT, Mach, WebPay, RedCompra, bancoestado, and cryptocurrency.

From highlighting how to confidently choose a safe and reliable online casino in Chile by encouraging players to search for key signs of trustworthiness, including licensing, payment security, and reputation, to the best bonuses and promotions for Chilean players, such as welcome offers, free spins, loyalty programs, and other special deals, Eventioz.cl aims to showcase the casinos with the top user-experience.

Along with reviews, best online casino lists, and helpful guides, Eventioz.cl offers easy navigation to community forums, shared player experiences, and practical tips for managing play and finding support if needed, all with mobile compatibility and Spanish-language support.

With more Chileans choosing online casinos over land-based ones due to convenience, accessibility, and the gamification of online casinos with more achievements, tournaments, and interactive features that feel like video games, Eventioz.cl takes into account diverse player preferences, cultural habits, and new trends shaping the online gambling scene to offer an all-inclusive location to online casinos in Chile.

Eventioz.cl invites players seeking the best casino online chile to browse its new resource today to find the ideal platform to suit their unique needs, preferences and budget.

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How to Choose an iGaming Offer: N1 Partners x RichAds Share Their Expertise

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What does it really take to pick the right iGaming offer for promotion? With so many variables to consider, it’s easy to make mistakes, especially for affiliates just starting out.

To help clarify things, N1 Partners and the RichAds ad network joined forces to share practical advice on choosing profitable offers and avoiding common pitfalls.

The conversation took place during the N1 Puzzle Promo — a competition where affiliates, both seasoned and new, experiment with different traffic sources, tools, brands, and GEOs to achieve one main goal: maximize profits from their traffic. And selecting the right offer is the first step toward success.

Meet the Experts

Before diving into the tips, here are the people sharing their insights:

Daria Maichuk

Affiliate Manager at N1 Partners


Veronika Ponomareva

Head of Customer Service at RichAds

 

What is RichAds?

RichAds is an ad network offering a wide range of traffic sources, including:

  • Telegram ads
  • Push notifications
  • Popunders
  • Domain redirects
  • Native ads
  • Display traffic

Prices start at just $0.005 CPC for push ads and $0.5 CPM for popunders, with access to traffic across 200+ GEOs from Tier 3 to Tier 1.

 

How to Choose an iGaming Offer: Expert Advice

We asked Daria and Veronika the most important questions affiliates have when evaluating iGaming offers.

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1. What parameters of an iGaming offer should be analyzed first before launching?

Daria Maichuk

“Start with the GEO: is gambling legal, how competitive is the market, and how solvent is the audience? Then check the payment model (CPA, RevShare, Hybrid) and the funnel: registration flow, minimum deposit, and site usability. The product matters too — top providers, live casino, sports, esports, localization, and bonuses. Finally, look at retention: how long players stay active and what campaigns keep them engaged.”

Veronika Ponomareva

“First of all, it’s the payout conditions, brand and its reputation on the market, as well as the funnel flow and the content of pre-landing/landing pages to pay attention to. Many things can affect a campaign’s result such as verification before the first deposit, the lack of locally popular payment methods support and the first deposit amount.” 

2. How can a beginner determine the potential of an offer? Which metrics should they focus on to avoid wasting budget?

 Daria Maichuk

“Key metrics are Conversion Rate (CR), Earnings Per Click (EPC), and Click-Through Rate (CTR). A low CTR usually means the offer doesn’t match the audience or creatives. Test multiple landers — welcome pages and reg forms typically perform best. Also consider First Time Deposits (FTD) and retention, as they reflect the long-term potential of an offer.”

Veronika Ponomareva

“Cost per registration, cost per conversion and ROI — are basic yet the most crucial things to look at. Potential means the long-lasting profit, so pay attention to the LTV (Lifetime Value). An offer could have a moderate EPC, but if the player retention is high and brings many secondary deposits, then the LTV would be extremely high accordingly. Ask your manager about the LTV of the offer in the required geo.” 

 

3. How does a brand’s license affect the choice of GEO and traffic?

Daria Maichuk

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“White licenses allow affiliates to work in regulated markets and run campaigns on official ad channels like Google Ads, FB, and TikTok. Grey licenses are also usable, but platforms often restrict or ban them, so affiliates need strong moderation skills.”

Veronika Ponomareva

“The licensing topic is highly important due to the fact that it determines the legality of traffic and what sources are acessible. Strict licenses (MGA, UKGC) approve only the cleanest traffic (mostly PPC and SEO). The traffic is very expensive, but provides quality leads. Curacao license gives more freedom as you can work with push-traffic, teasers and popunders. High risks come with no license at all as well as the accessible traffic sources are very limited.” 

4. Which three GEOs currently deliver the highest ROI in iGaming, and why?

Daria Maichuk

“Germany: high purchasing power, stable LTV and retention, large deposits, strong conversion.

Canada: fast-growing, high trust in licensed brands, boosting CR and retention.

Australia: players spend more, stay active longer, and convert well into deposits.”

Veronika Ponomareva

“Depends on the traffic source we’re looking at, for example, if it’s either push or pop, then Bangladesh, Brazil and South Africa are currently on top.”

5. How can you understand whether an offer fits your main traffic source (FB, PPC, push, etc.) before testing?

Daria Maichuk

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“Beginners often test blindly, but it’s possible to know in advance. FB and Google are the most widespread sources. Google traffic is highly engaged because players search for the product themselves. Facebook is harder for retention, but we work actively to improve it, especially for this audience, where push campaigns are essential. Push/Pop works for most offers, though CR is lower. If an offer has working apps (ASO), it can also be promoted through stores.”

Veronika Ponomareva

“Facebook and Google Ads are following strict guidelines on accessible content regarding iGaming offers, so it’s a common headache for marketers to test offers there and co-exist with moderation rules. Push and pop traffic doesn’t apply so many demands to the advertising content, so they’re way more preferrable for promotion means. So are Telegram Mini Apps, by the way, since they feature more tolerant moderation by advertising networks and fresh relevant audience.” 

6. Top 3 traffic sources for iGaming in 2025?

Daria Maichuk

“Google: high-intent users, precise targeting.

Facebook: huge reach, flexible creative testing.

SEO: long-term stability, independent of traffic costs, especially effective for RevShare.”

Veronika Ponomareva

“Telegram Mini Apps: fresh audience, broad opportunities for advertising formats and extremely relevant users who come from casual games and tap-to-earn clickers.

Push-notifications: proven traffic source with high CTR and pre-made user bases that provide easier outreach to converting players.

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Popunders: high CR and cost-effective means for promotion, since quality landing pages are usually enough to convert impulsive gamblers.” 

7. Do your affiliates drive traffic through Telegram and what are the specifics? What do you think about mini-app traffic?

Daria Maichuk

“Yes, we’ve seen such cases, but most affiliates still prefer other sources. Data is still limited, but we’re closely monitoring Telegram and mini-app traffic and see strong potential here.”

Veronika Ponomareva

“For us it’s a channel that we actively explore, since introducing Telegram Mini App ads showed us how much of a potential they hold straight away. First of all, TMAs themselves offer a global coverage and outreach to a variety of potential leads for the iGaming products, coming from all over games and applications. In fact, since the moderation policies there are independent from the official Telegram Ads platform, that gives additional interest to this traffic.”

8. How many FTDs are needed to objectively evaluate an iGaming offer?

Daria Maichuk

“PPC: 20–30 FTD.

Facebook (slots): 20–30 FTD.

Facebook (crash games): at least 100 FTD.

In-app: around 100 FTD.”

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Veronika Ponomareva

“At least 30 FtD, but to evaluate the offer properly it’s best to look into the player activity in the long run, the average amount of the deposits and other in-depth metrics.” 

9. Which KPIs do you recommend for testing: ROI, FTD, deposit, or retention?

Daria Maichuk

“We often use soft KPIs. On average, we expect the avg dep count to be >=2. Sometimes we also track the ratio of total deposits to partner payout.”

Veronika Ponomareva

“It’s a complex matter as hitting the KPIs is usually the result of a combination of factors getting along.”

10. What should affiliates do if an offer “drops” after two weeks — switch or optimize?

Daria Maichuk

“If results were good initially, optimize creatives and targeting. If not, check whether the creatives included slots actually available in the product. Our managers always provide updated slot and targeting recommendations.”

Veronika Ponomareva

“Optimize the campaign, examine the metrics, check the creatives, change landing pages – try to find the correlation to this in the traffic performance.”

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11. Which statistical indicators show that an offer can be scaled?

Daria Maichuk

“The main sign is stable positive ROI over several days or weeks. Also look at the funnel (click → registration → deposit) and player retention.”

Veronika Ponomareva

“Simply, a more or less stable ROI is the main indicator here.”

12. How to scale an offer within one source without lowering CR?

Daria Maichuk

“Increase budgets gradually — 10–20% every 1–2 days. Scale your best-performing bundles first. Always refresh creatives: without new content, audiences burn out and CR declines.”

Veronika Ponomareva

“The same level scaling is the key. If by creatives, then create new combinations of creatives and landing pages. If by the audience — gradually add more newcomer oriented targetings, instead of increasing the bids on the current ones. Just test everything by degrees.”

Conclusion

The N1 Puzzle Promo highlighted not only the competitive spirit among affiliates but also the importance of knowing how to pick the right iGaming offers. From choosing GEOs and traffic sources to tracking KPIs and scaling campaigns, the advice from N1 Partners and RichAds gives affiliates a clear roadmap to better results.

RichAds continues to support the iGaming community with its self-serve platform, offering access to 220+ GEOs and multiple traffic types from push and popunders to Telegram Mini Apps and native ads.

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Launch smarter campaigns, work with the right offers, and grow your iGaming profits!

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Kansas City Outlaws Partners with Palms Casino Resort

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The Kansas City Outlaws are teaming up with Palms Casino Resort to bring fans an unforgettable experience during the 2025 PBR Camping World Teams Championship, set for October 24–26 at T-Mobile Arena in Las Vegas. This partnership will make Palms the Official Hotel Partner of the Kansas City Outlaws.

Located just off the famed Las Vegas Strip, T-Mobile Arena will once again host the league’s top teams as they battle for the Championship title. To celebrate the event, the Outlaws and Palms are offering an exclusive discounted hotel rate for Kansas City fans, with the following fan activation for ticket holders being available:

Thursday, Oct. 23:

Exclusive open team workout from 5-6:30 p.m. PST led by UFC legend Cowboy Cerrone and Kansas City Outlaws Trainer Will Hooper, presented by Monster Energy at Palms Pool Deck.

Friday, Oct. 24:

Kansas City Outlaws Pre-Game Tailgate. In attendance will be Stay Chill Bill Chainstitch, a custom chainstitch designer who has worked with stars like Post Malone.

Team sendoff at 3:30 p.m. PST with live music by Andy Velo.

An afterparty featuring DJ Silver presented by Monster Energy will follow the first day’s events at Ghostbar, an ultralounge atop the 55th floor of the Ivory Tower at Palms, showcasing the incredible views of the Las Vegas Strip.

Saturday, Oct. 25:

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Kansas City Outlaws Pre-Game Tailgate. In attendance will be Stay Chill Bill Chainstitch, a custom chainstitch designer who has worked with stars like Post Malone.

Team sendoff at 3:30 p.m. PST with live music by Andy Velo.

Sunday, Oct. 26:

Kansas City Outlaws Pre-Game Tailgate starting at 10 a.m. until 12:30 p.m.

Official team sendoff at11 a.m. PST

Fans who take advantage of the offer will also receive access to a dedicated Outlaws fan seating section inside the arena—perfect for showing team spirit and cheering on Kansas City’s premier bull riding team on the sport’s biggest stage.

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