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How Saudi Arabia intends to Become a Global Hub for Gaming and Esports

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Building the Esports and Gaming Future of Saudi Arabia

Qatar is hosting the FIFA World Cup, but Saudi Arabia is making sure it is not left behind. The Kingdom has made a whopping investment worth $37.8 billion which is designed to serve a single purpose – elevating Saudi Arabia’s status as a global hub for gaming and esports. Much of this is owed to the forward-thinking Mohammed bin Salman, the Crown prince, who has seen competitive video gaming as a way to appeal to young voters and beckon to international youth that Saudi Arabia is more progressive than previously thought.

Building the Esports and Gaming Future of Saudi Arabia

All of the recent events seem to help the Saudis on their way to becoming a major force in the world of competitive video gaming. According to reports, Shily, Electronic Arts, Valve, and Riot Games are considering holding events in Saudi Arabia. Qatar will be a test site to see if the country can use esports and gaming to bring in tourists.

Prince bin Salman is very perceptive, as he realizes that competitive video gaming alone is not the solution. The prince is adamant about creating jobs in the region and ensuring everyone has opportunities. In the meantime, esports has taken off in the Kingdom and viewers of digital eSports content from Saudi Arabia have drastically increased during 2022. eSports betting is no exception and accounts for most visitors to www.arabwinners.com. Saudi Arabian viewers also account for the majority of subscribers to their YouTube channel where they live stream local and international eSports events in Arabic.  

But Prince Bin Salman himself is making a gamble on eSports. He similarly wants to create more employment opportunities for young Saudis, having encouraged investments from overseas developers, such as Ubisoft and Electronic Arts who are exploring the idea of setting up more permanent offices in the Kingdom. By 2030, bin Salman wants to see as many as 39,000 jobs linked to video gaming created in the Kingdom.

As the west strongly shifts towards battery-powered means of transportation and renewable energy, this should give the Saudi Arabian economy yet another outlet to make it more adaptable and nimble as fuel revenue is beginning to slowly but noticeably dry up. Additionally, investing in video games makes a lot of sense. The multi-billion dollar esports business is continually growing.

Even while there are some worries that China would ban esports and reduce their total value, the rest of the world appears to be catching on. Saudi Arabia and the Middle East joining is a good thing for video games all over the world, especially since eSports in China are on the decline because of their strict rules. But only time will tell whether the Saudis’ bid is successful.

All the Tell-Tale Signs of Success Are Already There

Even though Saudi Arabia is a relatively new destination for eSports betting, the country is already exhibiting clear signs of sustainability and long-term success. The officials tasked with changing Saudi Arabia’s reputation as an esports and gaming-friendly nation are doing a good job of building the local ecosystem.

People don’t usually play video games in public, but attendance at FIFA and PlayerUnknown’s Battlegrounds tournaments has stayed the same. In a report released earlier this year, Boston Consulting Group observed that the country’s move toward more eSports and gaming is unquestionably a beneficial move and that it reflects well for both its image and future investment potential.

According to the group, the nation already has more than 23.5 million gamers living there, so there is unquestionably the grassroots power to move things along quickly. But it seems that Saudis may still be a little cautious to seek a career in professional video gaming, unlike gamers from Asia, Europe, and North America. It will be clear that Saudi Arabia’s eSports market is expanding once we start to see more professional players there as well.

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

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Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

 

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.

“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.

The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.

“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.

“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.

The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.

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AGS Interactive Makes Market Debut in Connecticut

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AGS Interactive Makes Market Debut in Connecticut

 

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.

Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.

AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.

The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.

Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.

“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”

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NFL Announces Partnership with ICRG

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NFL Announces Partnership with ICRG

 

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.

While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.

Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.

“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.

“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.

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