eSports
GameSquare Esports Inc. and Engine Gaming & Media Inc. Enter Definitive Arrangement Agreement

GameSquare Esports Inc., a vertically integrated, international digital media and entertainment company focused on gaming and esports, and Engine Gaming and Media Inc., a data-driven, gaming, media, and influencer marketing platform company, announced that they have entered into a definitive arrangement agreement (the “Arrangement”) dated December 7, 2022 to combine their businesses via an all share deal, whereby each common share of GameSquare (a “Gamesquare Share”) will be exchanged for 0.08262 Engine Gaming common shares (the “Engine Gaming Shares”).
Following the all-share transaction, former GameSquare Esports shareholders are expected to own approximately 60% of the combined entity, and current Engine Gaming shareholders are expected to own approximately 40% of the combined entity on a fully diluted basis, and it is intended that the Engine Gaming Shares will continue to trade on the Nasdaq Stock Market (the “Nasdaq”) and TSX Venture Exchange (the “TSXV”) under the symbol “GAME”. The combined entity will retain the “GameSquare” brand globally.
Justin Kenna is expected to lead the combined company as CEO and Lou Schwartz is expected to oversee the combined company’s technology platforms, as President. In addition, Jerry Jones, owner of the Dallas Cowboys, and John Goff, Chairman and Founder of Goff Capital Inc., will continue to be the largest investors of the combined entity. Representatives of the Jones Family and Goff Capital will continue to hold significant board representation of the new company.
The combined company integrates GameSquare’s award-winning content, advertiser, and influencer businesses with Engine’s market-leading data, analytics, advertising, and marketing technology platforms. The transaction creates a market-leading, end-to-end platform with reach across esports, sports, influencer, publisher, and advertising networks for brands to connect with the increasingly difficult to reach youth culture audiences. The combined company will provide global brands and advertisers with solutions that develop innovative strategies to connect to youth audiences.
“Today’s announcement is a transformative opportunity for our customers, team members, and shareholders, as we build what we believe will be one of the world’s largest and most influential gaming, esports, and media companies focused on youth culture. The merger immediately expands our scale, which we expect will help us on an accelerated path to profitability in 2023, while creating an organization with a leading platform of end-to-end media, content, and technology assets. GameSquare and Engine Gaming have highly complementary core strengths, including broad product portfolios, and passionate team members committed to the gaming and esports markets. As a combined organization, we will have an enhanced platform and expanded resources, including essential data and analytic solutions, to serve a broader base of global customers and accelerate growth. I am excited by the significant opportunities we will have as a combined company to create substantial value for our shareholders,” Justin Kenna, CEO of GameSquare, said.
“We are thrilled to announce the merger with GameSquare. Engine Gaming’s unique technology assets, including live streaming data, analytics, influencer marketing platform, and programmatic advertising solutions enhance and expand GameSquare’s capabilities in connecting brands with fans. As a full service, integrated company, we will be able to meet the needs of any brand sponsor through our SaaS revenue-based technology platforms. We believe the combined company will drive powerful growth and scale, while enabling an accelerated path to profitability,” Lou Schwartz, CEO of Engine Gaming, said.
“This merger is the successful culmination of our previously announced strategic alternatives process. We believe the merger between GameSquare and Engine provides strong potential return for shareholders, and allows Engine’s stockholders to participate in the value creation of the combined company. The transaction satisfies all the announced goals of the strategic process – greater scale, catalyzing growth, and significant cost and revenue synergies,” Tom Rogers, Executive Chairman of Engine Gaming, added.
eSports
BETBY EXPANDS LATAM FOOTPRINT WITH MOBADOO ESPORTS PARTNERSHIP

BETBY, a leading sportsbook supplier, has announced a new partnership with prominent LATAM-focused esports provider Mobadoo, in a move that will see its Betby.Games portfolio fully integrated into Mobadoo’s product lineup.
This collaboration enables Mobadoo — which has an established presence and deep market understanding across Latin America — to incorporate BETBY’s proprietary and award-winning esports offering, delivering dynamic and fast-paced betting content to its growing user base. Among Betby.Games’ titles are eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and the Brazil-relevant eVaquejada.
As one of the most comprehensive and high-frequency esports betting solutions in the industry, Betby.Games offers access to more than 70 tournaments, over 350 betting markets, and more than 300,000 live matches each month. This collaboration will not only enhance Mobadoo’s offering but also reinforce BETBY’s position as a leading esports supplier in the LATAM region, a key pillar in the supplier’s global expansion strategy.
“Mobadoo has an excellent reputation and strong regional expertise, making them an ideal partner for us. Their commitment to innovation in esports and the rapid growth of this vertical in the region made our partnership only a matter of time,” commented Kirill Nekrasov, BETBY’s Head of Sportsbook Product. “This agreement not only expands the reach of our unique Betby.Games content, but also aligns perfectly with our global strategy of delivering flexible, high-performance esports solutions to next-generation operators. Together, we’re set to further strengthen our leading position in the LATAM region.”
José Aníbal Aguirre, Chief Marketing Officer at Mobadoo, added: “We’re thrilled to integrate Betby.Games into our offering. The depth and quality of their esports content is unmatched, and this partnership gives us a powerful new edge in catering to LATAM’s passionate esports fanbase. With BETBY’s support, we’re confident we can elevate the player experience and unlock new growth opportunities across the region.”
eSports
Red Bull Home Ground Heads to New York this November

Red Bull Home Ground, the pro VALORANT invitational, is set to make its return with a blockbuster fifth edition, bringing together the world’s top teams to New York City, for one of the most exciting showcases in the esports calendar. From November 13–16, the iconic Hammerstein Ballroom at the Manhattan Center will host four electrifying days of competition, as global giants and rising stars fight to claim the title of 2025 off-season champions.
This year, Red Bull Home Ground will feature a stacked lineup of elite contenders. Returning champions T1 are ready to defend their crown, joined by two-time VCT Global Event winners Fnatic and fan-favourites G2 Esports, Sentinels, and ZETA DIVISION. Joining these giants will be the two top teams who earn their place through the Play-In Stage and an additional team to be revealed – a gauntlet of global qualifiers open to all in India, USA, Spain, Turkey, Chile, Egypt, Belgium, Germany, South Africa, Netherlands, Japan, and EMEA qualifiers, giving players around the world the chance to earn a spot to go against the best-of-the-best on the main stage. The final main stage slot will be revealed at a later date.
For the first time, the Red Bull Home Ground World Final will be hosted in the United States, taking place at the legendary Hammerstein Ballroom in Manhattan. Known for its grand Beaux-Arts architecture and storied history hosting icons like The Grateful Dead and Guns N’ Roses, the venue offers a perfect blend of classic New York legacy and modern spectacle for this high-stakes tournament. The action kicks off on November 13-14, with both days dedicated exclusively to the Play-in stage and the opening stages of the competition. For fans eager to experience the action live, tickets for the public main stage event on November 15-16 are available for purchase via Ticketmaster.
At last year’s Red Bull Home Ground in Berlin, fans were treated to an unforgettable grand final as T1 stormed to victory over Cloud9, clinching the championship title with a dominant 3-1 series. With every edition, Red Bull Home Ground has elevated the VALORANT off-season calendar, known for its fast-paced format, jaw-dropping plays, and international flair. Red Bull Home Ground continues to be a staple tournament for pro teams looking to compete against the best competition and for fans ready to witness thrilling match-ups.
eSports
TEAM VITALITY WINS THE BLAST.TV AUSTIN MAJOR 2025, WELCOMING THE ERA OF TEAM VITALITY

Today, leading esports club Team Vitality has been crowned champions of the BLAST.tv Austin Major 2025, held at the iconic Moody Center in Austin, Texas. The Most Valuable Player (MVP), Mathieu ‘ZywOo’ Herbaut, led the charge as the Bees stormed to yet another title, delivering several standout performances throughout the tournament, particularly in the Grand Final against The MongolZ.
In just a few months, Team Vitality has become one of the most dominant rosters in the history of the game, laying the groundwork for a golden era for both the organisation and the wider French esports scene. Every tournament becomes a fresh display of strength, and every victory writes a new chapter in the CS2 history books.
UNDOUBTEDLY THE BEST
The powerhouse lineup of Dan ‘apEX’ Madesclaire, Mathieu ‘ZywOo’ Herbaut, Shahar ‘flameZ’ Shushan, William ‘mezii’ Merriman, and Robin ‘ropz’ Kool delivered another masterclass in CS2, defeating several top-tier teams, including NAVI and MOUZ.
Team Vitality’s incredible 30-game unbeaten run was ended by Brazilian side Legacy in Round 1; however, the Bees’ hopes were not diminished, as the team bounced back to claim a 13-6 victory over Nemiga in Round 2. This result was followed up by a dominant 13-2 display against 3DMAX in Round 3. The icing on the cake that sealed their spot in the playoffs was a convincing 2-0 win over Virtus.pro.
The Quarterfinals saw Team Vitality face off against NAVI. Despite both maps being closely contested, Team Vitality’s composure saw them through to a 2-0 victory, which was capped off by a clutch final-round performance from mezii to secure their place in the Semifinals. There, they faced against MOUZ in a classic rematch of the IEM Dallas 2025 Grand Final. Map 1 (Mirage) saw Team Vitality take a strong 13-8 win on MOUZ’s own map pick. After a tricky game on Inferno, where MOUZ struck back, the series was tied at 1-1. However, on the decider map, Train, the Bees crushed MOUZ, closing out the series with a 2-1 win and sailing to the Grand Final.
The Grand Final against The MongolZ was just as action-packed as the Semifinals. After a shaky start on Mirage, where they fell 5-13, the Bees struck back and secured a dominant 13-4 victory on Dust II. With everything on the line, the squad headed into Inferno – a classic Major finals map – to decide who would take the Austin Major crown. Despite Inferno being Team Vitality’s kryptonite throughout this Major, they pulled off a stunning 13-6 victory, dominating the CT side in the first half and carrying that momentum through to close the series out and secure the title.
This was Team Vitality’s second appearance in a Major final, following the historic victory in Paris in 2023. By winning in Austin, the Bees join an elite group of clubs as the fourth team in history to have won at least two Majors, alongside Astralis, Fnatic, and NAVI.
“Two years after our first Major win in Paris, we’re incredibly proud to experience this immense joy once again with this golden team. This victory crowns a historic start to the year, during which we’ve already claimed some of the biggest titles, including the ESL Grand Slam. Winning this Major was a key objective, a title that firmly places Team Vitality among the greatest clubs in Counter-Strike history. This team is the best in the world, without question. We are living in the Vitality era, and every other team is living in it too,” said Fabien “Neo” Devide, President and co-founder of Team Vitality.
“This latest title is a testament to our ability to build a long-term project rooted in excellence, one that blends talent and execution. Winning a second Major in just two years is not only a milestone in esports history, but also a powerful signal to the entire industry that French esports has reached the next level. This success is the result of collective strength, from our players and staff, to the unwavering support of our partners who share in this ambition. Together, we’ve achieved an unprecedented milestone,” said Nicolas Maurer, CEO and co-founder of Team Vitality.
WELCOME TO THE VITALITY ERA OF COUNTER–STRIKE
With this win, Team Vitality has claimed its seventh consecutive title of the year, extending a historic run and asserting its dominance at a prestigious event (the first Major to host 32 teams). Amid fierce competition and high-stakes matches, this trophy marks a defining chapter in Team Vitality’s golden history.
Dan ‘apEX’ Madesclaire and Mathieu ‘ZywOo’ Herbaut, who have been part of the Counter-Strike division since its inception in 2018, have now secured their second Major title in Team Vitality colours following their triumph in Paris in 2023, a feat that cements their status as true icons of global esports.
ZywOo also becomes the third player in history to win two Major MVP titles, and at just 24 years old, earns his 27th career MVP title. Meanwhile, apEX wins his third Major as an In-Game Leader, once again displaying his leadership skills and his key role in the club’s successes.
Robin ‘ropz’ Kool, whose arrival earlier this year marked a turning point in the team’s journey, has now claimed the second Major title of his career. His exceptional impact has been instrumental in elevating the team to new heights. For William ‘mezii’ Merriman and Shahar ‘flameZ’ Shushan, this marks their first-ever Major win, the pinnacle of competitive success in Counter-Strike, and a fitting reward for their steadfast dedication and standout performances in the tournament’s most intense moments.
THE VITALITY UNIVERSITY JERSEY 2025 COLLECTOR’S SHIRT – NOW ON SALE
To celebrate this victory, Team Vitality has unveiled a collector’s edition of its Vitality University Jersey 2025. This special edition features a second star above the bee logo, in recognition of the club’s two Major Championship wins (Paris and Austin), as well as a unique graphic on the back of the jersey. With its iconic bee-yellow colour and oversized design, this jersey is inspired by the timelessness of United States university fashion.
The Vitality University Jersey 2025 – Austin Major Champions is available now on the official store at the price of €89.99.
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