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Scientific Games Unveils Authentic Loteria Augmented Reality Experience at 2022 World Lottery Summit
Scientific Games’ digital innovation teams will unveil an augmented reality experience unique to the global lottery industry at the 2022 World Lottery Summit that is now under way in Vancouver, Canada. The company has created a unique AR game extension, connecting players from a physical LOTERIA instant scratch game purchased at retail to a life-like LOTERIA AR second-chance win opportunity played via a mobile app.
The LOTERIA Bonus Night 3D mobile app is available on the App Store and Google Play. World Lottery Summit attendees can visit the Scientific Games exhibit to experience the new augmented reality. The physical scratch game, AR digital extension, and mobile app were all created by the company’s global game studios in partnership with Fremantle, the exclusive licensor of the original Don Clemente LOTERIA.
“The timing for augmented reality is right for lotteries. While the industry has experimented with AR products in the past, the mobile technology is now solidly in place and widely accessible. Players are ready,” Amy Bergette, VP Digital Content Studio for Scientific Games, said.
“Our digital animators brought the original Don Clemente LOTERIA images to life in AR with an advanced second-chance collection promotion that leverages the traditional bingo-style game play inherent with the game. We believe that it rivals the best AR experiences available to consumers. This is just the spark, it’s just the beginning of the endless possibilities in what Scientific Games can offer with AR technology,” Bergette said.
The company’s AR game extension with a turnkey mobile app is available now so lotteries can easily add it to physical instant games in their 2023 portfolios. For the physical LOTERIA game purchased at retail, Scientific Games added high-definition HD Games symbols, along with LuxShimmer and LuxVelvet special finishing options from its Strategic Product Enhancements to add value to the player’s experience.
“Our multi-channel digital engagement strategy was to connect the physical game purchased at retail with the digital AR experience for players. We also wanted to offer today’s players an enhanced, high-value experience that complements the lottery’s overall portfolio,” John Schulz, President Americas & Global Instant Products for Scientific Games, said.
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Detroit Casinos Report $102.9M in October Revenue
The three Detroit casinos reported $102.9 million in monthly aggregate revenue (AGR) for the month of October 2024, of which $103.7 million was generated from table games and slots, and negative ($826,796) from retail sports betting.
The October market shares were:
• MGM, 48%
• MotorCity, 30%
• Hollywood Casino at Greektown, 22%
Monthly Table Games, Slot Revenue, and Taxes
The casinos’ revenue for table games and slots for the month of October 2024 increased 26.9% when compared to the same month last year. This remarked increase is due in part to when casino employees went on strike on Oct. 17, 2023, which caused AGR totals to be lower than normal. October’s monthly revenue was 2.4% higher when compared to the previous month, September 2024. From Jan. 1 through Oct. 31, the Detroit casinos’ table games and slots revenue increased by 3.0% compared to the same period last year.
The casinos’ monthly gaming revenue results all increased compared to October 2023:
• MGM, up 32.4% to $49.4 million
• MotorCity, up 26.7% to $31.7 million
• Hollywood Casino at Greektown, up 16.5% to $22.6 million
In October 2024, the three Detroit casinos paid $8.4 million in gaming taxes to the State of Michigan. They paid $6.6 million for the same month last year. The casinos also reported submitting $12.8 million in wagering taxes and development agreement payments to the City of Detroit in October.
Monthly Retail Sports Betting Revenue and Taxes
The three Detroit casinos reported $22.19 million in total retail sports betting handle, and total gross receipts totaled negative ($822,552) for the month of October. Retail sports betting qualified adjusted gross receipts (QAGR) were down by $2.0 million in October when compared to October 2023, and down by $1.6 million when compared to September 2024.
October QAGR by casino was:
• MGM: negative ($474,293)
• MotorCity: negative ($528,408)
• Hollywood Casino at Greektown: $175,905
During October, the casinos paid $6,649 in gaming taxes to the state and reported submitting $8,127 in wagering taxes to the City of Detroit based on their retail sports betting revenue.
Fantasy Contests
For September 2024, fantasy contest operators reported total adjusted revenues of $1.1 million and paid taxes of $89,282.
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21VIRAL Integrates Air Dice Group Games
21VIRAL, the Latin American-focused games aggregator and solution provider, has onboarded Air Dice Group’s games portfolio.
21VIRAL, which is creating a streamlined integration, onboarding and transparent pricing in the iGaming casino and game aggregation supply vertical, announced the onboarding of Air Dice Group today.
The distribution deal allows 21VIRAL access to Air Dice’s complete portfolio of content. Air Dice specialises in strategy-influenced money games, which are in high demand across Latin America.
Christoph Härtel, CEO of 21VIRAL, said: “Our business is customer-first, and building out a great CRX experience is our goal. Having looked at the market incumbents, we decided to specialise in the Latin American market, given its current growth, which is double-digit, and is expected to maintain high levels of growth over the next 5 to 10 years.”
“We have already onboarded several industry-established operators and game providers in record time using AI to facilitate faster and more streamlined workflows. We are, therefore, delighted to work with Air Dice Group to ensure their massively popular games, such as Wild Cash, Coco Craze, and Book of Goddess, are available to our operator’s portfolio of games content.
However, one of the limiting factors, especially if you are an operator or game provider, is the technical integration expertise and market access within the supply chain. If a game provider wishes to have their games deployed on Operator A’s website, but they are yet to be available to that operator, 21VIRAL’s GameConnector will be the provider’s enabler with all the technical integration, heavy lifting, and onboarding. We will also offer reverse integration, which means that we integrate our GameConnector Platform into their systems – therefore, the operators have less effort.
Simply, it’s a win-win, as many game providers in other territories, such as continental Europe, lack the commercial and technical distribution to enter LatAm—we do all that from them—and the operator gets access to the unique game content in the supply chain that can enhance their players’ engagement and revenue opportunities.”
Rocio Moitino, Director for LatAm, Air Dice Group added: “Latin America has proven to be an expanding and high-growth market for our games content over the last few years, and it continues to increase. We are delighted to increase our market accessibility with 21VIRAL’s team, as they provide faster speed to market to enable operators to access and publish our unique games to their casino lobby in quicker timeframes.”
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Lorraine Bencivengo-Ziff, the “Goddess of Slots,” Takes Gaming World by Storm with Major Milestones and New Ventures
Lorraine Bencivengo-Ziff, known to her millions of fans as the “Goddess of Slots,” has had an exciting and eventful year marked by major achievements and new ventures that have elevated her as one of the gaming industry’s most influential personalities.
In August, Lorraine made waves at the Global Gaming Expo (G2E) in Las Vegas, the world’s largest gaming convention, where she was hired to showcase the latest slot machines from AGS. Known for her vibrant and engaging personality, Lorraine livestreamed from the convention floor, offering her fans exclusive access to the newest slot game releases. Her live sessions allowed viewers to experience firsthand the innovative features of AGS’s latest machines, creating an interactive and dynamic connection between Lorraine and her dedicated fanbase.
October saw Lorraine embarking on a thrilling adventure aboard Virgin Voyages’ Valiant Lady, where she joined renowned slot player Scott “Raja” Richter (also known as “The Big Jackpot”) for an unforgettable cruise. The high-limit room on the ship was officially unveiled during the event, which featured a lively slot competition and a group pull that resulted in a substantial jackpot win for participants. The cruise was such a success that Lorraine is already in talks with Virgin Voyages for a special “Goddess of Slots” cruise scheduled for 2025. This trip will include a meet-and-greet, exclusive prizes, a cocktail party, and numerous fun surprises.
In November, Lorraine competed in the prestigious Atlantis $1 Million Slot Tournament, known as the “My VIP World Tournament of Slots,” where she advanced to the semi-finals. Her presence at the event was a highlight, as she also participated in interviews and a meet-and-greet with her fans. Attendees were thrilled to receive autographed pictures and exclusive Goddess of Slots T-shirts, featuring the new, trademarked Goddess of Slots slot machine logo. Lorraine’s unique style of filming, often referred to as “gorilla filming,” allows her viewers to feel immersed in the action, and her engaging, handheld filming technique has made her a fan favorite. This style has earned her a special privilege—Lorraine is one of the very few social media influencers allowed to film at Atlantis, Paradise Islands, Bahamas.
Lorraine was recently cast in a TV series based upon a true story which will be shooting soon in California. On Monday, November 25, Lorraine will appear at the Hard Rock in Tampa—a casino she can often be found creating content—alongside Scott “Raja” Richter for a livestream as she helps demonstrate the newest Aristocrat game, The Phoenix Link, before it is unveiled to the public on November 26. And on December 5, Lorraine will be a guest on the “Live Well and Thrive” podcast with Mike Torchia and then fly to Las Vegas to appear at the at The El Cortez Hotel and Casino that same evening.
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