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Kansas Sports Betting Handle Clears $160 Million in Opening Month

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The opening month of sports betting in Kansas saw more than $160 million in handle, with $1.269 million in revenue.

All told, the Sunflower State reported $160,527,361 in cumulative wagers, or handle, during September, split among the six Kansas sportsbooks operating.

Kansas’ full first month revenue report was released during Wednesday’s monthly Kansas Lottery meeting.

“We have put together consensus revenue estimate numbers for the legislature to sort of expand and work on budgets for the upcoming year,” Lottery Executive Director Stephen Durrell said. “… And I think there was a lot of pent-up demand for sports wagering within the state and people wanted a legal and safe way to place wagers on their favorite teams, and it’s been really interesting to watch.”

September Handle by Operator

DraftKings Sportsbook $74.2 million
FanDuel Sportsbook $35.0 million
BetMGM Sportsbook $27.9 million
Barstool Sportsbook $10.7 million
Caesars Sportsbook $6.0 million
PointsBet Sportsbook $1.3 million

 

What to Know About September’s Report

DraftKings Kansas was the opening month handle leader with $74,184,545 in online bets placed.

Trailing the Boston-based operator were FanDuel Kansas ($35,044,784), BetMGM Kansas ($27,963,901), Barstool Sportsbook Kansas ($10,731,055), Caesars Sportsbook Kansas ($6,014,084) and PointsBet Kansas ($1,267,197).

The leader in retail wagers during September was Barstool Sportsbook via its Hollywood Casino at Kansas Speedway location.

In total, the enterprise of PENN Entertainment netted $4,373,751 in retail wagers during September. FanDuel Sportsbook at Kansas Star Casino was the only other retail location operating during the month, and it accounted for $945,132 in handle.

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Because of free bets and promotions, DraftKings, FanDuel, Barstool and BetMGM Kansas had no online revenue in September, and therefore paid no state taxes. The state took in $129,617 in taxes, with more than $90,000 coming from the two retail sportsbooks in operation.

Where Kansas Sports Betting Stacked Up in September

As far as opening month handles are concerned Kansas sports betting apps ranked behind New York ($1.365 billion), Arizona ($291.212 million) and Nevada ($286.548 million), but ahead of Tennessee ($131.444 million), Virginia ($58.896 million), Connecticut ($54.641 million), Indiana ($35.215 million) and Colorado ($25.621 million).

During his comments Wednesday, Durrell said regulators from the lottery and Kansas Racing and Gaming Commission are working to get marketing entities in the state, such as the bars, restaurants and other facilities covered in SB 84, licensed.

He also said regulators are working with the MLS’ Sporting KC to get them approved to launch sports betting operations, but declined to give a firm timeline when that could happen.

“Unfortunately, the way the bill was drafted there is a bit of ambiguity in certain parts on how the marketing activities could work,” he said. “And so, we’re trying very hard, along with our friends at the KRGC, to figure that out. But there are problems in the bill that maybe are not designed to give individual marketing entities what they originally thought that they were going to get under the bill. And so, we’re trying to work that out.”

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Olympia Gaming Launches Mobile Apps, LB Rewards and CF Rewards

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Olympia Gaming, the developer of Casino Fandango in Carson City, NV and Legends Bay Casino in Sparks, NV and Quick Custom Intelligence (QCI) today announced the rollout of mobile apps, LB Rewards and CF Rewards. With this launch, Olympia Gaming becomes the first operator in Northern Nevada to deliver the QCI Player App, setting a new regional standard for real-time, mobile guest engagement.

Current Features (Now Available):

  • Player Account Information – live tier status, point balance, free play, and comp dollars
  • Offer Listing – view of current and upcoming offers including free play, dining and hotel
  • Secure Tax Forms – digital retrieval of win/loss statements and tax documentations
  • Push Notifications & Event Alerts – real-time updates tailored to guest preferences

Future Features (Coming Soon):

  • Entertainment & Special Event Schedule – full calendar of concerts and events
  • Host Chat & Service Requests – direct, secure messaging for concierge-level support
  • Interactive Property Navigation – maps, parking guidance, and way-finding tools
  • Interactive Prizes – in-app rewards that are redeemable at either casino

“Launching the QCI Player App is a milestone for both Casino Fandango and Legends Bay Casino,” said DeCourcy Graham, Chief Operating Officer at Olympia Gaming. “Our guests can now see their rewards, view exclusive offers, and even access tax forms—all from their mobile device, furthering the value of our rewards program. We are thrilled to pioneer this technology in Northern Nevada and elevate the guest experience across our properties.”

With a combined focus on value and exceeding guest expectations, Olympia Gaming and QCI’s collaboration is delivering on a promise to set a new industry standard, offering capabilities that surpass current market offerings.

“Olympia Gaming challenged us to create an app that goes beyond basic account lookup and truly empowers the player,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “This successful launch reflects a close collaboration between the Olympia team and QCI, and we are excited to see the QCI Player App drive deeper engagement and new revenue opportunities for both properties.”

The LB Rewards and CF Rewards mobile apps are now available for download on Apple IOS and Google Play store.

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NH Players Wager $20M on March Madness

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New Hampshire Lottery enthusiasts wagered over $20 million on the NCAA basketball tournaments, experiencing a more than 10% increase in wagering from the previous year. Florida secured the men’s championship, while UConn emerged victorious on the women’s side.

Charlie McIntyre, Executive Director of New Hampshire Lottery, said: “What an incredible month of college hoops! We love seeing our players getting in on the sports betting action! Sports betting just adds a little extra excitement to the sports viewing experience, especially during March Madness when there are dozens of games throughout the month—not to mention an expanding variety of ways to bet.”

McIntyre highlighted March Madness as a significant period for sports betting, contributing notably to funding New Hampshire’s public education. Alongside the excitement of March Madness, anticipation is building for the NHL and NBA Playoffs.

During the pre-tournament phase, local gamblers heavily backed Duke for the men’s category and strongly supported UConn for the women’s, with UConn delivering a favorable outcome. Conversely, Florida’s triumph in the men’s championship surprised many, as only 15% had initially placed their hopes on the team. However, by the championship game against Houston, two-thirds of bettors picked Florida, redeeming many bracket predictions.

Since its inception on December 30, 2019, mobile sports betting in New Hampshire has generated over $3.5 billion, benefiting public education by more than $140 million. Residents can place bets via the DraftKings Sportsbook app, available on iOS and Android, or online at Sportsbook.DraftKings.com. Responsible gaming is emphasized, with tools like My Stats Sheet, limit setting, cooling-off periods, and self-exclusion options available on the app.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

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