Caesars Entertainment Inc. announced the launch of its first branded, live dealer studio inside one of its world-class destinations made possible through its partnership with Evolution. The debut of the space inside Tropicana Atlantic City in New Jersey marks the second custom studio made for Caesars live dealer offerings on its online casino platforms following the launch of its first such studio in Pennsylvania earlier this year.

Players 21 and older on Caesars’ online gaming platforms Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino can now enjoy a live dealer experience on mobile that draws inspiration from table game play at the Las Vegas Strip’s most iconic casino, Caesars Palace.

“The opening of this branded studio at one of our Caesars Rewards destinations introduces the newest addition to our ever-expanding online gaming platforms. We’re always striving to marry the world-class experiences our players enjoy at our destinations with the online casino play they love,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The New Jersey studio features five blackjack tables, which includes a VIP-exclusive blackjack table, one baccarat table and one roulette table. The tables feature custom felts with imagery and branding from iconic Caesars destinations on the Las Vegas Strip including Caesars Palace & Horseshoe. The studio also caters to VIP players, much like Caesars Rewards destinations, with a VIP-exclusive blackjack table offering an authentic 1-to-1 live high-limit blackjack experience, that could previously only be found in a physical casino.

“Evolution is thrilled to open a second dedicated Caesars live dealer studio inside Tropicana Atlantic City. This studio was made possible through our close partnership with Caesars. Once fully operational, it will generate approximately two hundred job opportunities in Atlantic City. We’re very proud to see a concrete example of how iGaming helps to create jobs and develop the workforce in our local communities,” said Jacob Claesson, Chief Executive Officer of Evolution North America.

Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino are available on iOS, Android, and desktop for those 21 and older in New Jersey, Pennsylvania, Michigan, Ontario, and West Virginia. Each platform offers a dynamic online casino experience with a range of unique Caesarsbranded games alongside hundreds of classic land-based casino favorites and core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

Slotozilla has conducted a study on the psychology of gambling, uncovering the hidden influences that shape player behavior. The latest study offers fresh insights into the cognitive and emotional triggers behind gambling decisions, shedding light on the psychological mechanisms at play.

Statistical data combined with psychological analysis show how gambling activates the brain’s reward center and releases dopamine, which is associated with pleasure and motivation. Key findings include:

• 49% of Americans participated in some form of gambling in the past year.

• 26% visited a casino, while 20% placed a sports bet.

• Near wins stimulate the brain similarly to actual victories, leading to an increase in bet size by 3.28 credits and a faster spin time of 0.66 seconds after a near-miss.

Cognitive biases play a crucial role in gambling behavior. The illusion of control leads players to believe their choices impact random outcomes, while the gambler’s fallacy makes them think a losing streak must end with a win. These biases create a compelling yet sometimes deceptive gaming experience.

Additionally, gambling can impact emotional well-being. The study found that gambling initially increases pleasure and excitement, but as play continues, it can lead to stress, financial problems, and even addiction. The six stages of gambling-related mood changes include:

• Initial Excitement: A rush of pleasure from the thrill of winning.

• Return to Natural Mood: The excitement fades, leading to repeated play.

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• Increased Stress: Frequent gambling creates financial and emotional burdens.

• Loss of Enjoyment: Gambling no longer feels as thrilling.

• Lowered Mood and Depression: Gambling fails to bring joy, affecting everyday life.

• Lost Ability to Enjoy Normal Activities: Emotional health declines significantly.

Pathological gambling alters two main brain areas:

• Ventromedial Prefrontal Cortex (vmPFC): Influences decision-making and risk-taking.

• Striatum: Shows increased activity even during losses, reinforcing the urge to keep playing. While casual gamblers experience normal brain activity, problem gamblers develop a rewired reward system, responding to losses and near-misses as if they were wins. In the US, 1-4% of adults are estimated to have gambling-related problems

Slotozilla believes that understanding the psychology behind gambling is essential for players, operators, and regulators alike. With responsible gaming at the core of their mission, the aim of Slotozilla is to provide insights that help players make more informed decisions and recognize the factors influencing their gaming habits.

Marker Trax has appointed Michael Daly as its chief operating officer.

Daly brings more than 20 years of executive leadership experience in gaming technology, digital and business growth. He will report to Marker Trax President Charlie Skinner and oversee the company’s strategic expansion, technology teams, and the deployment of Marker Trax’s innovative cashless credit solutions across multiple verticals, including the rapidly growing iGaming sector.

“Michael’s track record of driving technological innovation and business growth in the gaming industry, both land-based and online, makes him the ideal leader to help scale our operations. His expertise in both traditional gaming and digital platforms will be invaluable as we continue to revolutionize cashless gaming solutions,” said Charlie Skinner, president of Marker Trax.

In his new role, Daly will play a crucial part in aligning company initiatives with primary partner Euronet Worldwide, ensuring seamless integration between the teams and vendor networks. His appointment comes at a pivotal time as Marker Trax accelerates its expansion into new markets and verticals.

Before joining Marker Trax, Daly held several prominent positions in the gaming industry, including CEO of Catena Media, where he successfully led market expansion initiatives and digital transformation efforts. His experience also includes executive roles at GAN and other leading gaming technology companies, where he consistently drove product advancement, market growth and revenues.