Canada
CFL and Genius Sports: Delivering the Next Generation of Interactive Fan Experiences
The Canadian Football League (CFL) and Genius Sports have launched the initial phase of their new strategy to build rich, meaningful connections with CFL fans.
In December 2021, the CFL signed a transformative official data, marketing, and fan engagement partnership with Genius Sports to revolutionize the league’s entire digital offering. Now, this vision is starting to come to life, with the launch of the new CFL GameZone and an interactive CFL Preseason Futures game, presented by BetRegal.
The new CFL GameZone will be the central hub for fans to engage with exclusive CFL products and contests. CFL GameZone will be the official home of all free-to-play games including CFL Fantasy, the new CFL Preseason Futures predictor, CFL Pick ‘Em, and other games.
The CFL Preseason Futures game will allow CFL fans, for the first time, to test their knowledge by predicting multiple season-long outcomes. Available for play in both English and French until June 19, the game will test fans on everything from the number of regular season wins the Toronto Argonauts will chalk up to the number of touchdown passes Bo Levi Mitchell will throw.
These initial product launches are just the start of the new era of CFL fan engagement. Throughout different stages of the 2022 season, Genius and the CFL will also launch a new Polling tool, the official Trivia challenge, an All-Star voting mechanism as well as new games to enhance the regular season, CFL Playoffs, and the 109th Grey Cup.
Dynamic betting widgets, including live scores, odds, and offers will also help activate the CFL’s BetRegal partnership, while Genius’ data-driven ticketing service will run highly personalized campaigns for CFL teams.
“It’s exciting to see our new partnership coming to life with the creation and launch of new products that will engage and energize fans. This is just the beginning. By tailoring offerings to individual tastes, interests and passions, we can serve CFL fans better than ever before, and attract a new wave of fans to the CFL,” Tyler Mazereeuw, Chief Revenue and Marketing Officer for the CFL, said.
“In December 2021, when the CFL and Genius Sports first announced our partnership, we shared our commitment to revolutionize the entire CFL digital infrastructure through a range of highly innovative, immersive and personalized fan products. As a first step in realizing this vision, we’re delighted to launch the bespoke free-to-play tools that gamify the fan experience while capturing valuable insights and unique information that help the CFL to better understand and engage their audience,” Josh Linforth, Managing Director of Media & Engagement at Genius Sports, said.
Canada
Ottawa Black Bears Announce Partnership Deal with PowerPlay
The Ottawa Black Bears announced an extensive partnership agreement with PowerPlay Online Sportsbook and Casino that will see the company’s logo featured on the club’s home and away jerseys.
In addition to the jersey partnership, PowerPlay will also have branding elements inside the goal crease, behind the bench, on the LED display ring, and along the rinkboards for Black Bears home games at Canadian Tire Centre. As part of the deal, PowerPlay also becomes the exclusive sportsbook and online casino partner for the Ottawa Black Bears.
“We are thrilled to have PowerPlay on board for our inaugural season with such a comprehensive partnership agreement. Their investment with the Black Bears represents a foundational agreement for our lacrosse club. And we’re proud to wear their logo alongside ours as we launch our franchise,” said Chelsea McDermott, Vice President of Business Operations for the Ottawa Black Bears.
“We are excited to bring PowerPlay’s bold, community-driven spirit to Ottawa-Gatineau, partnering with the Black Bears as they establish themselves as a force in lacrosse. This partnership celebrates a sport deeply tied to Canada’s heritage and competitive energy. Together, we’ll ignite passion, energize fans, and deliver excitement all season long,” said Thomas Vermeulen, Marketing Director for PowerPlay.
Canada
Aristocrat Interactive’s Full White-Label Solution Powers the Launch of Betiton in Ontario
Canada
Titanplay Enters the Mobile Market with Delasport’s Turnkey Solution
Rising iGaming brand Titanplay is entering the mobile market powered by Delasport’s turnkey solution. The solution includes the possibility of quickly launching iOS and Android apps, in this case – for the Ontario player base.
Mobile users will get the full sportsbook and casino experience of Delasport’s product, and even more: features like the proprietary Booster Panel for Casino games and ‘Combo of the Day’ for sports are also available for them.
Titanplay’s app is already available for iOS, and it will soon arrive on Google’s Play Store for Android devices.
The Ontario-focused brand is taking full advantage of what Delasport has to offer, thus providing the best player betting experience possible. Their platform has been live for a few months now and it has been thriving the whole time.
Aside from the mobile-only cutting-edge features, gamblers enjoy Player Engagement missions and tournaments, unmatched personalization capabilities with My Sportsbook, My Casino, My Combo, and My Event Builder, and much more.
“Having a mobile-first approach when developing products is a must in today’s iGaming industry”, Delasport’s CEO Oren Cohen Shwartz comments. “Data shows that mobile users are now more than 70% of the whole player base, so we make sure to be prepared to bring our partners to this thriving market at any point. This is the case with Titanplay who’ve had an incredibly successful launch in Ontario last year and are now ready to win even more players.”
In addition to a comprehensive sportsbook and casino experience, the Delasport mobile app includes innovative customization, and gamification features to boost user engagement and differentiate the company from its competitors. Cross-product Tournaments, Missions, Badges, Spin & Win, and other gamification elements are also available to Titanplay’s players.
As soon as the app is downloaded and installed on a device, it provides convenient and quick access. Titanplay’s team may communicate with their players in real-time using the built-in push notifications feature on their devices. The software also addresses current security demands by providing biometric login and facial recognition on supported devices.
More about this key step can be learned from Delasport during ICE 2025 – Barcelona. Visit Stand 5M20 and draw insight directly from the source
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