Canada
CFL and Genius Sports: Delivering the Next Generation of Interactive Fan Experiences

The Canadian Football League (CFL) and Genius Sports have launched the initial phase of their new strategy to build rich, meaningful connections with CFL fans.
In December 2021, the CFL signed a transformative official data, marketing, and fan engagement partnership with Genius Sports to revolutionize the league’s entire digital offering. Now, this vision is starting to come to life, with the launch of the new CFL GameZone and an interactive CFL Preseason Futures game, presented by BetRegal.
The new CFL GameZone will be the central hub for fans to engage with exclusive CFL products and contests. CFL GameZone will be the official home of all free-to-play games including CFL Fantasy, the new CFL Preseason Futures predictor, CFL Pick ‘Em, and other games.
The CFL Preseason Futures game will allow CFL fans, for the first time, to test their knowledge by predicting multiple season-long outcomes. Available for play in both English and French until June 19, the game will test fans on everything from the number of regular season wins the Toronto Argonauts will chalk up to the number of touchdown passes Bo Levi Mitchell will throw.
These initial product launches are just the start of the new era of CFL fan engagement. Throughout different stages of the 2022 season, Genius and the CFL will also launch a new Polling tool, the official Trivia challenge, an All-Star voting mechanism as well as new games to enhance the regular season, CFL Playoffs, and the 109th Grey Cup.
Dynamic betting widgets, including live scores, odds, and offers will also help activate the CFL’s BetRegal partnership, while Genius’ data-driven ticketing service will run highly personalized campaigns for CFL teams.
“It’s exciting to see our new partnership coming to life with the creation and launch of new products that will engage and energize fans. This is just the beginning. By tailoring offerings to individual tastes, interests and passions, we can serve CFL fans better than ever before, and attract a new wave of fans to the CFL,” Tyler Mazereeuw, Chief Revenue and Marketing Officer for the CFL, said.
“In December 2021, when the CFL and Genius Sports first announced our partnership, we shared our commitment to revolutionize the entire CFL digital infrastructure through a range of highly innovative, immersive and personalized fan products. As a first step in realizing this vision, we’re delighted to launch the bespoke free-to-play tools that gamify the fan experience while capturing valuable insights and unique information that help the CFL to better understand and engage their audience,” Josh Linforth, Managing Director of Media & Engagement at Genius Sports, said.
Canada
AGCO Removes Cap on Seller Commission for Charitable Lottery Products

The Alcohol and Gaming Commission of Ontario (AGCO) has updated several lottery policies to remove the cap on seller commission for Paper Raffles and Media Bingo, along with removing the prohibition on Catch the Ace paper lotteries, to align with other charitable lottery products.
Licensed charities may now negotiate commissions directly with sellers and determine commissions, provided they are reasonable and tied to the cost of service provided by the seller.
These updates further the AGCO’s commitment to adopt an outcomes-based regulatory approach and reduce burden for the charitable gaming sector. Local charitable organizations will have greater flexibility to make decisions that best serve their fundraising objectives.
Important Reminders
• Charities must still receive approval for other expenses incurred under their licence and retain receipts for seller commission paid.
• Licensing authorities will not require documentation to be submitted as part of the application process, however, charities are still subject to audit to determine compliance.
• Charities are reminded of their legal requirement to meet their obligations under the Criminal Code and with respect to conducting and managing a charitable gaming scheme.
• As with all licensed charitable lottery events, charities must take the necessary steps to ensure that they are conducting and managing the lottery event within Ontario.
For charitable gaming-related inquiries, email an AGCO Eligibility Officer at [email protected] or call AGCO Customer Service at 1-800-522-2876, Monday to Friday from 8:30 a.m. to 5 p.m.
Canada
Segev LLP Celebrates 10 Years of Business-Focused Legal Innovation

Leading business, technology, finance, and gaming law firm, Segev LLP, is proud to announce its 10th anniversary. Over the past decade, Segev has evolved from a bold idea into a multi-jurisdictional firm serving clients across Canada, the U.S., and beyond.
Built for innovation-driven industries, the firm is widely recognized for its work with companies at the forefront of gaming, crypto, technology, and emerging sectors. “Our 10-year anniversary is a defining moment,” said Founding Partner, Ron Segev. “It’s a testament to the strength of our team and our culture of teamwork, self-improvement, and growth – all of which is directed at scoring wins for our great clients.”
As industries like fintech, crypto, iGaming, and AI have matured, so has the firm, often in parallel with its clients. “We’ve all grown together with our clients from one success to the next, whether it be helping clients complete financings or helping them close business,” said Managing Partner Alon Segev. “I look forward to continued growth for us and our clients in the next 10 years!”
The firm’s client-first approach has consistently earned recognition from top legal ranking guides. Segev LLP is ranked by Chambers and Partners as a “Leading Firm” and “Band-1” in Canada for Gaming Law and are also recommended by The Legal 500 and Lexology. These rankings reflect the team’s ability to deliver strategic, high-quality legal solutions that align with their clients’ business goals.
Recognized for their unique ability to exceed expectations and deliver out-of-the-box solutions, Segev LLP’s clients have affirmed: “The firm demonstrates its capability not only to understand complex matters, but also to offer solutions that are practical, pragmatic, and value-adding.”
“Segev possesses outstanding resources and maintains global partnerships, enabling it to deliver precise and informed responses to any queries related to the iGaming industry.”
“Epic service, very good, I won the case!”
“Great service, friendly atmosphere, and support.”
Several Segev team members also reflected on the milestone: “There was a moment early in my time here when I realized I wasn’t just being brought in to help; I was expected to contribute, take initiative, and run with big ideas. That stuck with me,” said Negin Alavi.
“Together with our clients, [Segev] has experienced remarkable growth over the past decade. I’m honored to have contributed to this journey and to celebrate these shared successes,” said David McHugh.
“Segev has cultivated a thriving law practice on the principle that challenges are to be embraced as opportunities. The approach has enabled us to grow as lawyers, but more importantly, it has enabled us to ensure the success of our clients,” said Mark Balestra.
“Since joining through Segev’s Ontario expansion, I’ve had the chance to work alongside some of the sharpest and most collaborative lawyers in the gaming space,” added Manav Bhargava. “As a full-service firm and industry leader, Segev stands out for its ability to support innovative businesses with practical, forward-thinking legal advice.”
Segev LLP will commemorate the anniversary with a series of internal and external initiatives throughout the remainder of the year.
Canada
INCENTIVE GAMES SECURES ONTARIO GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded an Ontario Gaming License by the Alcohol and Gaming Commission of Ontario (AGCO), effective today. This achievement enables the company to offer its portfolio of real-money games to licensed operators and players across the province.
The license underscores the Incentive Games’ commitment to meeting the highest standards of compliance, security, and operational excellence. The rigorous application process demands robust security protocols and comprehensive responsible gaming measures and affirms the company’s readiness to enter one of Canada’s most dynamic iGaming markets.
The North American market is a strategic focus for Incentive Games, and this milestone follows closely on the heels of the company receiving its Provisional Michigan gaming licence from the Michigan Gaming Control Board earlier this month.
Incentive Games will distribute its real-money gaming content in Ontario through Incentive Studios, the company’s dedicated Real-Money Gaming division, ensuring a focused and tailored approach to the market.
“Ontario represents a huge opportunity for us, and securing this license is a proud moment for the whole team,” said John Gordon, Chief Executive Officer at Incentive Games. “It reinforces our dedication to meeting the highest standards while delivering compelling real-money content. We’re looking forward to building strong relationships in the region and continuing our momentum across regulated markets worldwide.”
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