Latest News
The North American Sportsbook Expansion Draws Bettors, Operators And Providers To New Thrill Betting… Or Does It?

With the growing demand for online gambling, and most importantly, sports betting in the US, it’s no wonder that the likes of sportsbook software provider, Altenar, are receiving vast interest in the North American market.
Given the success that Altenar has achieved in the LatAm market, the growth of sports betting traversing the continent is no shock to experts in the iGaming industry.
The online gambling market is seeing great success within its American industry and with greater access and legalisation of sports betting throughout the country Altenar would be interested in entering the market, as most software providers would be and given the climate was right.
Given the recent ignition of a sports betting new wave, the addition and fast-application of Esports is growing in the region, so much so, that operators in the market are currently having to compete heavily for bettor attention and this is creating an interestingly bullish market.
According to reports illustrated by Bloomberg, current operators in the states are offering risk-free bets that have spurred-on and curated a market where bettors are looking for ‘the next edge’ in sports betting. The worry is that many bettors will eventually site-surf for the best odds, deals and risk-free bets they can find, and eradicate the traditional and term-defining aspect of sports betting and that’s the essence of gambling.
Though, in large, industry professionals believe those promotions will help bring new-generation customers to the sports betting market and so far, it appears to have worked in a mass of states as demonstrated by the map below.
What Could Altenar’s Software Do To Address Site-Surfing Bettors?
With the move to online gambling in full-swing, as of 2018, in North America the desire to keep bettors on your website is growing in line with the popularity of iGaming. Countless punters will log on to a site and are drawn to the content they love, sports betting.
If Altenar was able to operate within the region their sports betting software would be the perfect fit for North American operators.
For this reason Altenar’s sportsbook software could be the answer American operators are looking for because it reduces the need for bettors to site-surf and this is thanks to Altenar’s flexible and stable software.
With having access to several data providers, risk management systems and a customisable front-layer, operators are able to tailor their content and sports betting experience to the niche requirements and likes of their customers.
Amongst these reasons, Altenar has become popular within Latin America, because the content they display can be changed through a manual-aspect backend and is available via mobile, desktop and terminal should the region require it.
This flexibility entrenches Altenar’s software and in creating a bespoke experience for operators and customers alike, Altenar is able to create return clientele, who are happy and satisfied with the state-of-the-art content and service they receive.
If you’re looking to understand the scope of the North American market, you can contact Altenar today to request a demo or simply for a chat.
The team behind the sportsbook software provider have an abundance of industry expertise and experience behind them, and this has created thousands of happy customers around the world.
Compliance Updates
Zimpler Becomes Certified Payment Institution in Brazil, Strengthens Local Open Finance Ecosystem

Zimpler, a leading Swedish company in Pay-by-bank solutions, has become a certified Payment Institution (PI) in Brazil, authorized by the Central Bank. Now Zimpler is allowed to facilitate payments and other Open Finance ecosystem resources, streamlining the checkout process and reducing friction by allowing direct transactions without redirecting users to bank apps. This movement solidifies Zimpler’s plans and structure in Brazil.
“We are thrilled to receive this authorization from the Brazilian Central Bank. The recognition of Zimpler as a payment initiator reinforces our commitment to this local market, which offers a great opportunity for growth and value in a very dynamic and competitive environment,” said Johan Strand, CEO of Zimpler.
The authorization, which also allows Zimpler to act as an electronic money institution, strengthens the Open Finance ecosystem in Brazil, one of the most advanced in the world and which now welcomes the leading payments fintech from Sweden. Businesses looking to thrive in the country can now benefit from the Zimpler’s seamless payment experience, giving them a competitive edge in a dynamic and fast-moving market.
“This milestone showcases the strength of Swedish innovation and the mutual benefits that come from closer economic collaboration between Sweden and Brazil. Sweden has long been a leader in financial technology, and we are proud to see companies like Zimpler bring their experience and trusted solutions to contribute to Brazil’s dynamic digital economy,” said Andreas Rentner, Trade Commissioner and Country Manager of Business Sweden in Brazil.
“With our experience powering over 80% of Sweden’s population through Swish, we’re bringing the same proven technology and approach to Brazil through Pix, one of the most successful real-time payment systems in the world. We’re looking forward to helping businesses unlock the full potential of Open Finance in Brazil with seamless, secure payments that drive market growth,” Strand said.
The authorization by the Central Bank is another step in strengthening Zimpler’s foundation in Brazil, following the opening of its São Paulo office in 2022. The company remains focused on expanding its footprint and deepening its partnerships across key verticals such as iGaming, where it sees strong growth potential.
Latest News
AGS Interactive Makes Market Debut in Connecticut

AGS Interactive has made its market debut in Connecticut, taking a selection of its best-performing games live in the Constitution State.
Local players in Connecticut can now enjoy three of AGS’ hit titles, with Capital Gains, Blazing Luck, and Dragon Fa initially available, all proven with both land-based and online players across North America.
AGS plans to roll out its full interactive portfolio, ensuring a steady cadence of new content for operators and players alike.
The launch represents AGS’ sixth regulated US market entry, further extending its footprint across the country and cementing its position as a supplier of beloved land-based classics with cunning interactive forward games.
Zoe Ebling, VP of Interactive at AGS, said: “Entering Connecticut is a huge milestone for us. It’s not just another market, it’s a testament to the momentum our interactive division has built across the US.
“By bringing Capital Gains, Blazing Luck, and Dragon Fa to Connecticut players, we’re giving them a taste of our best-in-class titles right out of the gate. Every new state launch is a fresh opportunity to show operators that AGS doesn’t just deliver games, we deliver experiences that resonate. We’ve seen firsthand how our land-based hits translate online, and we’re excited to roll out even more content throughout the year.”
Latest News
NFL Announces Partnership with ICRG

The National Football League (NFL) announced a partnership with the International Center for Responsible Gaming (ICRG) to address growing concerns around gambling behaviors among college athletes and students. The NFL Foundation will contribute $600,000 over three years to support independent, peer-reviewed research being led by the ICRG that aims to explore the prevalence, risk factors, and impacts of gambling behaviors in these populations.
While initial studies have indicated that college athletes may be at higher risk for gambling problems, there remains a lack of comprehensive, current data on how college populations interact with online sports betting platforms. This NFL-ICRG initiative will empower independent researchers to explore a wide range of topics with the goal of informing data-driven prevention strategies, education, and policies aimed at reducing gambling-related harm. Grant applications will be peer-reviewed prior to the selection of the final recipient by the ICRG Independent Scientific Advisory Board.
Additionally, the NFL will fund an update to the ICRG’s “Talking with Children About Gambling” educational resources to equip parents, coaches, and educators with practical guidance to help prevent youth gambling exposure before college. Educational materials will be widely available online and distributed to schools, community sports organizations, and youth programs nationwide.
“We’re proud to partner with the ICRG to advance research that can drive meaningful solutions and address a critical gap in the understanding of gambling behaviors among college athletes and students. This initiative reflects our ongoing commitment to promoting responsible gambling and fostering a safe and supportive environment for athletes, fans, and communities,” said Anna Isaacson, NFL senior vice president of social responsibility.
“The NFL has once again demonstrated its commitment to player and fan protection by supporting this critical research targeting young adults. The NFL and ICRG together will make a meaningful contribution to understanding and implementing policies and programs that support a safer gambling environment,” said Arthur Paikowsky, president of ICRG.
-
Latest News5 days ago
BGaming Enhances LatAm Presence with Betcris Partnership
-
Compliance Updates4 days ago
Connecticut Department of Consumer Protection Announces Settlement with High5Games over Operation of Illegal Online Casino
-
Latest News4 days ago
Amusnet Teams Up with Betsson to Solidify Brazilian Market Position
-
Compliance Updates4 days ago
Responsible Online Gaming Association Releases Guidelines for Operator VIP Programs
-
Canada4 days ago
OLG Advances Inclusion with First-of-its-kind Accessible iCasino Game
-
Conferences4 days ago
Merkur Gaming to Participate in Peru Gaming Show 2025
-
Latest News4 days ago
Zitro Installs its Concept Cabinets at Casino La Cima in Mérida
-
Latest News4 days ago
Rush Street Interactive Launches PropPacks for MLB