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Rivalo acquires master sponsorship of Liga BFA, South America’s premier American football championship

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Rivalo has just acquired the master sponsorship of the Brazilian Football League, Liga BFA. With 45 teams and over 4,000 involved, the tournament is the premier American football competition in South America.

Being held between June and November, there will be approximately 100 games of the modality in more than 18 states of the country, reaching the status of the biggest tournament of the modality in the Southern Hemisphere.

With the support of Rivalo, the competition will feature games shown on ESPN, in addition to other singles and weekly inserts, both in the ESPN League and throughout the NFL regular season.

According to Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, this agreement is fundamental for Rivalo, as it supports a sport in full evolution.

“We decided to support the American Football community in Brazil through BFA. They do an admirable job in the development of the sport and we will support the sport to grow even moreâ€, he commented.

Rivalo activations throughout the BFA League

With this partnership, the bookmaker’s brand will achieve massive visibility across a range of static, physical and digital properties. The list includes two advertising boards in all six conference finals, in addition to the Brasil Bowl (BFA League Final). There will also be highlights on ESPN broadcasts, as well as the branding painted on the two endzones, or the 20-yard line in the playoffs mentioned above.

In addition, Rivalo will have the right to appear in the top right of broadcasts and in full screen during all broadcasts on official channels of the BFA League. Display of the brand in content developed on Instagram, Youtube, Facebook and Twitter daily and insertions in specific campaign publications of the League, such as player cards.

The activations of the betting company in partnership with the Liga BFA will result in the creation of digital tournaments, with naming rights and dissemination on social networks of the competition, as well as a weekly attraction on the official channel of the League, with news of the competition and space for activations involving Rivalo.

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BFA TIPS BY RIVALO (March to December)

Weekly on the BFA Youtube channel, the presenter will receive guests from all teams to analyze the week’s games, and act as ‘Tipsters’, giving betting tips at Rivalo. The intention is to approach other sports with odds on Rivalo’s own platform. Each guest (Tipster) will promote their respective team’s ‘RIVALO BOWL’ campaign.

American football growth in Brazil

According to a recent study, Brazil ranked second among the largest NFL markets outside the United States. With an expressive audience, Brazil has become one of the main commercial focuses of the NFL as of this year. Therefore, the BFA can be considered one of the gateways to the North American league in the country.

In addition, a survey carried out by the Federal Government pointed out that American football is in the Top 10 of the most watched and bet sports in Brazil. Such interest from the audience was one of the factors that caught the attention of Rivalo, which is also willing to collaborate with the process of expanding the sport in the country.

It should be noted that since 2019, women’s football has been part of the BFA. The Brasil Bowl Feminino was broadcast on ESPN, showing the strength of the sport in the country. This year, the competition will have the same dispute model and more participating teams. The decision, once again, will be shown on ESPN channels.

For Eduardo Ferreira, commercial director of BFA, the partnership with Rivalo is a reason for satisfaction for American Football in Brazil.

“Having Rivalo as an official partner of the BFA is something really unprecedented in Brazil. Being alongside a company that is a world reference in betting, puts us on a much higher level, giving credibility to our Leagueâ€, he said.

The sports bookmaker’s pioneering spirit was also highlighted by the director:

“Rivalo will provide growth, professionalism and innovation to Brazilian football, becoming a pioneer in this modality. The trust that Rivalo places in BFA will certainly be a link of relevance, gratitude and reciprocityâ€, he added.

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About Rivalo

Rivalo’s betting system is operated by MatchservSolutions NV, a company founded under the laws of the government of Curaçao.

The betting company, market leader, has been increasingly consolidating its presence in Brazil, seeking to expand opportunities and bring Brazilian fans closer to the betting world. The bookmaker offers opportunities in major sports such as football, tennis, basketball, volleyball, Formula 1 and more.

Rivalo also stands out for having a rich betting line-up to cater to all sports fans. Thus, users of the platform are able to take advantage of a wide variety of bets with excellent odds, including single bets, combined bets, system bets or special bets.

Follow Rivalo on social media and stay on top of promotions and odds for the main games of the round in Brazil and abroad.

Instagram: @rivalosportsbr

Twitter: @rivalosportsbr

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Giannis Antetokounmpo, Betano’s Global Ambassador, Inaugurates Basketball Court in Brazil

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Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than its global ambassador, Giannis Antetokounmpo, to inaugurate it.

In addition to undergoing a full refurbishment, the court located in Rio de Janeiro now features a stylized design of Giannis Antetokounmpo on the playing surface by Brazilian artist Neto 78.

The inauguration took place on Monday, June 9.

During the event to open the new court, Giannis, known affectionately by fans as the “Greek Freak,†signed the court and unveiled a commemorative plaque to mark the occasion. Following its inauguration, the court hosted its first game as The Payback group, which had regularly used the court in the past, played its debut match. Following the event’s culmination, the court was fully handed over to the community for public use.

George Daskalakis, co-founder and CEO of Kaizen Gaming, said: “The choice of Giannis as our ambassador was a natural one from the beginning, as we have many things in common. We share a journey of humble beginnings in Greece, and through hard work, determination, and a mindset focused on continuous improvement, we have managed to expand our reach globally.â€

A Betano ambassador since 2023, Milwaukee Bucks player and two-time NBA MVP (Most Valuable Player), Giannis understands the importance of public spaces as a source of entertainment, social inclusion, and for fostering a consistent and healthy relationship with sports.

Giannis Antetokounmpo said: “My story is deeply connected to public courts. That’s how I discovered my passion for basketball. I hope this court inaugurated today by Betano stays full and inspires the development of new talent.â€

The court inauguration is part of a broader strategy by the company to support national sports. As the main sponsor of major football championships such as Brasileirão Betano, and Torneo Betano in Argentina, as well as the first official global betting sponsor of the UEFA Euro 2024TM and official partner of CONMEBOL until 2028 – including sponsorship of the CONMEBOL Copa America 2024TM – the company is looking to expand into more areas.

Guilherme Figueiredo, Country Manager of Betano in Brazil, concluded: “We want to be a major supporter of national sports, whether through sponsorships, the construction of public sports spaces, or social transformation initiatives through sport.â€

Giannis Antetokounmpo and his family have been in Brazil since last Saturday, invited by Betano. During their stay there, they have the opportunity to get in touch with the people, immerse in the culture of the country and visit landmarks like the statue of Christ the Redeemer in Rio de Janeiro. Giannis Antetokounmpo and his family’s presence in Brazil will conclude on Wednesday, June 11th, with their visit to the Kaizen Gaming/Betano office in São Paulo, where they will connect and engage with the company’s local team.

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GoldenRace by Softquo heads to Peru Gaming Show 2025

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GoldenRace and the whole Softquo Holding are proud to announce its participation in this year’s Peru Gaming Show (PGS), taking place at the Centro de Exposiciones Jockey in Lima. Uniting four powerful brands – GoldenRace, Spinmatic, Novusbet and Xpress Tech – the Holding is set to showcase innovation, entertainment and cutting-edge solutions tailored to the Latin American market.

Visitors will find the group at Stands 11-14, where each brand will present its most recent developments, products and visionary tech for operators looking to stay ahead.

Leading the line-up is GoldenRace, the global leader in Virtual Sports and betting solutions. Visitors can expect a preview of its latest developments, including the mobile-first Big5 – already a football hit in Africa and now tailored for Latin American markets – plus a first look at upcoming releases. GoldenRace will also showcase its In-shop Mobile tool, a sustainable solution enabling in-shop betting via players’ own devices and unveil enhanced Crash game features designed for deeper real-time interaction.

Following a year of growth and recognition across multiple regions, Spinmatic arrives in the Peruvian capital with a curated portfolio of globally loved games and local favourites. Show highlights include the ever-popular Deluxe series, regional hits such as Plata o Plomo and El Fuego and standout titles like Pinky Plinko and 9 Masks of Voodoo.

Also on-site will be Novusbet, Softquo’s Sportsbook provider, and Xpress Tech, the agile aggregator focused on seamless integrations and fast deployment. Both will present tools designed to support operator growth, flexibility and responsiveness in competitive markets.

Whether you’re an operator looking to expand into Virtual Sports, grow your online casino offering or streamline operations – Softquo Holding has something built for you.

Visit GoldenRace and the whole Softquo Holding at PGS 2025, Stands 11-14, 18-19 June in Lima.

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Blokotech partners with Pateplay to enhance LatAm-focused slot content

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Blokotech partners with Pateplay to enhance LatAm-focused slot content

 

Blokotech, a leading innovator in iGaming software solutions, has struck a new content partnership with slot developer Pateplay, delivering a suite of immersive, high-performing titles to the Bloko platform.

Through this agreement, Pateplay’s impressive portfolio – including smash hits such as Jester Bags, Regal Spins, Golden Fate, Bonbon Pop, Lost in Giza, Pure Ecstasy, Red Fate, Sevens Joy, and Sevens Heat – is now seamlessly available within Blokotech’s modular, AI-powered iGaming ecosystem. The integration instantly boosts Blokotech’s growing content catalogue, curated for operators across Latin America, one of the fastest-growing iGaming regions.

Blokotech has earned a stellar reputation for its next-generation B2B technology, empowering operators through its flexible, scalable Bloko platform. With its LatAm origins, the company continues to attract tier-one content partners to accelerate its mission to deliver advanced, localised gaming solutions.

Blokotech Co-Founder and CEO Salvatore Messina commented: “We are very happy to welcome Pateplay into our Bloko platform. The studio’s progressive approach to game development and superb portfolio aligns perfectly with our mission of serving our partners with the best content to succeed.â€

PatePlay spokesperson added: “This collaboration marks an exciting milestone for Pateplay as we bring our top-performing slots to a broader audience,” said a spokesperson at Pateplay. It’s a fantastic opportunity to be featured on one of the most dynamic iGaming platforms in the industry — and further recognition that Pateplay stands among the best-in-class.”

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