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Caesars Sportsbook Partners with New York Racing Association

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Caesars Sportsbook, a division of Caesars Entertainment, announced a partnership agreement with the New York Racing Association (NYRA) establishing Caesars as an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.

In addition, Caesars Sportsbook will partner with NYRA Bets to offer its customers sports betting promos and offers both across the state and on-site at Belmont Park and Saratoga Race Course, as well as access to VIP hospitality assets for Caesars Sportsbook bettors through the Caesars Sportsbook app’s integration with the industry-leading loyalty program, Caesars Rewards. Hospitality assets include premium seating at Saratoga Race Course, the premier summer racing meet in the world.

“This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport. We couldn’t be more excited for this partnership to reach horse racing fans and look forward to our involvement with NYRA’s premier thoroughbred racing,” Eric Hession, Co-President of Caesars Digital, said.

“Caesars has been a household name in the gaming and entertainment industry for decades. NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future,” Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets, said.

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Jackpot.com to Bring Customers Game-Changing New Mega Millions Format in April

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Jackpot.com, a leading online lottery courier service, is making it easier than ever for customers to grab their shot at massive jackpots as Mega Millions rolls out its biggest changes yet this April. With improved odds, bigger jackpots more frequently, larger starting jackpots, faster growing jackpots, a built-in multiplier feature on every play, and wins that are always bigger than the ticket price, the game is set to deliver more excitement than ever. To support the new and improved game features, tickets will cost $5. As always, Jackpot.com ensures a secure, seamless way to order lottery tickets, so players never miss a chance to win big.

“Mega Millions is one of the most exciting and widely played lottery games in the U.S., and these changes are expected to generate even more enthusiasm among players. Our mission at Jackpot.com is to make the lottery more accessible and convenient while prioritizing responsible gaming. We are ready to support our customers as they experience the new Mega Millions format,” said Akshay Khanna, CEO and Co-Founder of Jackpot.com.

All updates to the game will debut following the final drawing of the current game format, which takes place on April 4. From that point on, the game will tout larger winnings within every non-jackpot tier, improved overall odds of winning, bigger starting jackpots, and faster-growing jackpots. The first drawing to feature these game enhancements comes on Tuesday, April 8 at 11 p.m. Eastern.

“This is the first time the game has been changed since the current game matrix was implemented in 2017, so we expect a great deal of interest when this new format goes into effect following the April 4 drawing. We anticipate an increase in early ticket purchases as players are drawn to the excitement of rapidly escalating prizes, especially the chance to win bigger non-jackpot prizes made possible by the increase in ticket price,” said Khanna.

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SCCG Announces Expansion of Strategic Partnership with XTENDGAME

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SCCG Management, a global leader in gaming consultancy, has announced the extension and expansion of its strategic partnership with XTENDGAME, the newly rebranded technology company formerly known as Multilot Corporation. This expanded collaboration underscores SCCG’s commitment to supporting the rollout and scaling of XTENDGAME’s data-first, AI-driven platform technologies across global gaming markets.

The enhanced partnership builds on the joint venture announced earlier this year, leveraging SCCG’s 30+ years of gaming industry experience to drive market entry, client acquisition, and adoption of XTENDGAME’s innovative platform across B2C operators, CRM providers, and regulated gaming environments.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We’re excited to deepen our collaboration with XTENDGAME at a time when AI and real-time engagement tools are transforming how gaming companies connect with players. XTENDGAME’s platform empowers operators with actionable data and personalized player experiences at scale—capabilities that are no longer optional in today’s highly competitive environment.”

XTENDGAME’s platform brings two core technologies to market:

• XTENDai – Delivers near real-time behavioral analytics to help operators make faster, data-informed decisions during player registration and gameplay.

• XTENDPLAY – Offers live engagement solutions, such as AI-personalized games, targeted incentives, SnapChance photo sweepstakes, AR-based gamification, and social features like LuckySeatz.

Jim Berger, CEO of XTENDGAME, said: “Our vision is to make gaming smarter and more personal. Expanding our strategic partnership with SCCG allows us to fast-track global growth and ensure operators around the world can tap into our secure, compliant, and highly adaptive platform technologies. Together, we’re building the future of gaming—where insight meets interaction in real time.”

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PropSwap Signs Partnership with Bally Bet

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PropSwap has entered into a partnership with Bally Bet. The partnership kicked off on Thursday March 27, just in time for the round of 16 teams in both men’s and women’s college basketball.

PropSwap and two Bally Bet sportsbooks in Mississippi – at the Hard Rock Hotel and Casino Biloxi and Bally’s Vicksburg – will combine efforts to help gamblers find new ways to wager on the sports they love. PropSwap’s North American database of users and Bally Bet’s presence in the Magnolia State will be a powerful combination, designed to increase betting activity at both sportsbook locations.

The goal of this unique partnership is to drive more handle and a higher ticket count at Bally Bet sportsbooks from sports bettors, who will be using PropSwap’s secondary market. Customers will be encouraged to place wagers with the idea they can lock in profit early via listing tickets for sale, as their tickets improve in value.

A decade of empirical data via PropSwap shows that sportsbook users will bet substantially more at their preferred sportsbook, and are more likely to bet futures and parlays. The data further demonstrates that when gamblers are confident they can exit a sports bet at a fair price, they’re willing to wager more.

“Since PASPA was overturned in 2018, PropSwap has been uniquely positioned to provide a fun experience, and more importantly, a margin improvement to both sportsbooks and their customers. We are forever changing how people wager on sports. Your bets no longer need to win to get paid. They simply need to improve. This concept changes everything for a gambler. We’re excited that Bally Bet shares that vision with us, and we are looking forward to the start of the partnership this weekend,” said PropSwap CEO and founder Luke Pergande.

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