Caesars Sportsbook Partners with New York Racing Association
Caesars Sportsbook, a division of Caesars Entertainment, announced a partnership agreement with the New York Racing Association (NYRA) establishing Caesars as an official sports betting marketing partner and the title sponsor of the NYRA Turf Triple Series.
In addition, Caesars Sportsbook will partner with NYRA Bets to offer its customers sports betting promos and offers both across the state and on-site at Belmont Park and Saratoga Race Course, as well as access to VIP hospitality assets for Caesars Sportsbook bettors through the Caesars Sportsbook app’s integration with the industry-leading loyalty program, Caesars Rewards. Hospitality assets include premium seating at Saratoga Race Course, the premier summer racing meet in the world.
“This partnership with NYRA will amplify the Caesars Sportsbook brand to NYRA Bets customers and at Belmont Park and Saratoga Race Course, two of the most important venues in the sport. We couldn’t be more excited for this partnership to reach horse racing fans and look forward to our involvement with NYRA’s premier thoroughbred racing,” Eric Hession, Co-President of Caesars Digital, said.
“Caesars has been a household name in the gaming and entertainment industry for decades. NYRA jumped at this opportunity, and we look forward to deepening this partnership in the future,” Tony Allevato, NYRA Chief Revenue Officer and President of NYRA Bets, said.
