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Daily Fantasy Sports

FanDuel Signs Multi-year Agreement with Grupo Globo

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FanDuel, part of Flutter Entertainment, and Grupo Globo have signed a new multi-year agreement that will see FanDuel provide daily fantasy sports (DFS) services to Grupo Globo’s Cartola FC brand.

FanDuel will power an extension of Cartola FC’s current product suite that will include the launch of a paid daily fantasy sports platform in Brazil, Cartola Express.

Grupo Globo is the largest media conglomerate in Brazil. The network is made up of a number of companies that create, produce and distribute high-quality content across multiple platforms. Its news, sports, and entertainment programs reach 99.6% of the Brazilian population and its linear channels speak directly to more than 100 million people in Brazil every day.

Cartola Express will join Grupo Globo’s Cartola portfolio. Cartola FC was first launched in 2005 and is a prominent player in the Brazilian fantasy sports market, with more than 17 million app downloads, 10 million active fantasy teams, and 435,000 Cartola PRO customer subscriptions. The brand is integrated across all of Grupo Globo’s broadcast and digital sports media ecosystem, including daily Serie A programming, weekly expert commentary shows such as ‘The LineUp’, Globo’s online sports outlet GE, and social media and digital influencer networks.

Cartola FC is free to play and gives players the opportunity to build fantasy teams for Brasileiro Série A. A Cartola PRO subscription currently gives players greater profile customization and further access to news, tips, and competitions as well as the opportunity to compete for gift cards per round. The new agreement will see FanDuel help to expand Cartola FC’s offering with the launch of a Cartola Express paid DFS product for Brazilian customers, which will sit alongside the already established Cartola FC and Cartola PRO products.

“In Cartola FC, Grupo Globo has built a pioneer in the Brazilian fantasy sports market, offering millions of players access to a first-class entertainment platform which is integrated across a vast sports media portfolio. This exciting initiative allows us to contribute to that success by adding FanDuel’s proven product capabilities and cutting-edge services. We’re looking forward to being a part of this initiative, offering players a new service and the next generation of fantasy sports in Brazil,” Amy Howe, CEO of FanDuel, said.

Newton Filho, CEO of DFS Entretenimento, which operates Cartola Express, commented: “Daily fantasy sports is a fast-growing form of entertainment in Brazil and Cartola Express has the potential to take this to the next level. We’re proud to count on the expertise of FanDuel, which has been a leader in this field in the United States for more than 10 years, and we’re confident that our players will enjoy the benefits of their experience.”

Compliance Updates

PrizePicks Secures Gaming Licenses in Puerto Rico and Maine

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PrizePicks, the largest daily fantasy sports operator in North America, announced it has secured gaming licenses in both Puerto Rico and Maine, marking a major milestone in the operator’s continued growth. With this expansion, PrizePicks becomes the first daily fantasy sports operator to obtain a gaming license in Puerto Rico.

PrizePicks players can now access Arena in Maine, with Puerto Rico set to go live in the coming months. Following the launch, PrizePicks will be operational with its fantasy contests in 47 jurisdictions across the US.

“We’re grateful to the Puerto Rico Gaming Commission and the Maine Gambling Control Unit for their partnership and support throughout the licensure process. We’ve seen tremendous engagement with Arena across the country, and we’re confident that momentum will carry into these new jurisdictions,” said Adam Packer, Senior Vice President of Legal & Compliance at PrizePicks.

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Daily Fantasy Sports

PrizePicks Taps KLUTCH Sports Group for Strategic Brand Advisory

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PrizePicks, the largest daily fantasy sports operator in North America, announced that KLUTCH Sports Group has been enlisted as a strategic brand advisor. As part of the collaboration, KLUTCH — along with its Brand Consulting and Sports and Brand Insights divisions — will advise PrizePicks on talent strategy, brand development, and relationship building across the sports and entertainment landscape.

“As sports fandom continues to evolve, PrizePicks is focused on meeting fans where culture, community, and entertainment converge. KLUTCH brings an unmatched cultural influence that will help us elevate our brand and connect more deeply with fans nationwide,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

KLUTCH will support PrizePicks through a slate of bold, upcoming marketing campaigns, tapping into the agency’s expertise across sports, music, entertainment, and creators. Powered by KLUTCH’s data and valuation insights and strategic guidance, the agency will bring fresh energy and star power to the brand to unlock opportunities in both culture and fandom.

“PrizePicks is a brand that understands where sports fandom is headed – blending community, culture, and entertainment. We’re thrilled to support in their journey as they build deeper connections with fans and athletes alike,” said Maria DeRuccio, SVP of Brand Consulting at KLUTCH Sports Group.

KLUTCH and its strategic partner, UTA, represent the world’s top athletes, artists, brands, and creators, delivering opportunities across sports, entertainment, media, and business. Brand advisory remains a cornerstone of KLUTCH and UTA’s growth strategy. This collaboration with KLUTCH marks a pivotal step in PrizePicks’ mission to grow beyond the traditional boundaries of fantasy sports and become a cultural force in sports and entertainment.

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Daily Fantasy Sports

PrizePicks Named Official Daily Fantasy Sports Partner of Los Angeles Dodgers

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PrizePicks Named Official Daily Fantasy Sports Partner of Los Angeles Dodgers

 

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.

“Partnering with the Dodgers is an incredible opportunity to align with one of the most respected organizations in sports. As the Dodgers chase another championship title, we’re looking forward to delivering unique moments that bring fans even closer to the action,” said Mike Quigley, Chief Marketing Officer at PrizePicks.

As part of the multi-year partnership, PrizePicks will receive prominent in-venue branding at Dodger Stadium, including banner displays throughout the stadium’s concourses and LED signage in the outfield pavilion. The partnership will also include promotion across Dodgers social media, digital platforms, and radio.

“We are pleased to welcome PrizePicks to our family of partners. Their innovative approach to fan engagement aligns well with our commitment to delivering world-class experiences, and we look forward to a winning collaboration,” said Lon Rosen, Executive Vice President & Chief Marketing Officer at Los Angeles Dodgers.

Throughout the 2025 season, PrizePicks will also introduce an exclusive in-game promotion for Dodgers fans. Anytime the team scores 10 or more runs at home, the Dodgers will launch a PrizePicks branded social media contest for a chance to score a free PrizePicks lineup and tickets to a future game at Dodger Stadium to watch their picks play out live.

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