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SharpLink Gaming Partners with Quintar

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SharpLink Gaming and Quintar have announced a partnership to integrate their respective technologies to produce an AR experience that combines live sporting events with real-time sports betting for sports fans.

Quintar was founded by former Intel Sports executives, Sankar “Jay” Jayaram and Jeff Jonas. Among other impressive career accomplishments, the pair previously founded virtual reality firm Voke, which was acquired by Intel in 2017 and became a foundational aspect of the technology titan’s sports division. Developed by Quintar’s team of industry veterans from NBA Digital, Turner Sports, Sportvision, and Magic Leap, among other iconic companies, Quintar’s proprietary “Q.reality” is a device-agnostic platform designed to deliver sports fans with new, highly dynamic interactive experiences. Using a combination of long-range registration to place accurate, dynamic AR content on the field, court or course, and live stereoscopic streaming, Q.reality allows content creators and rights holders to deliver personalized, social, and gamification experiences for fans on mobile phones, televisions, and AR wearables.

SharpLink’s technology development team will work with Quintar’s team to create a fully turnkey platform that will allow sports bettors to participate in live sports events via AR, check game data, compare betting lines, socialize with friends, and place bets with multiple sportsbook operators. In addition to integrating their respective proprietary technologies – SharpLink’s C4 engine and Quintar’s Q.reality – SharpLink is tasked with architecting the backend gamification features, including registration, scoring, grading, and leaderboard, among other technical elements. Quintar will be responsible for developing the interactive AR elements that are synchronized to playing surfaces and can be viewed on mobile devices when at the sporting venue or streamed via 3D video to a table-top in a living room. The proposed new platform will be able to be integrated into iOS or Android apps or into an exclusive app built around a specific AR device.

Rob Phythian, Co-Founder and CEO of SharpLink, said: “This is truly game-changing innovation at its finest and will result in SharpLink and Quintar delivering sports fans with an unprecedented, interactive, game day experience when engaging with and betting on their favorite sports, teams and players. I have known Jay and Jeff for years and firmly share their belief that through development of cutting-edge technology, the opportunity in AR-enhanced online sports betting could be highly disruptive to the industry. Moreover, given our combined industry experience and similar spheres of influence with key decision makers in sports media, we also share the belief that growth opportunities for both our companies could prove to be potentially limitless in the long-term.”

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Jayaram, CEO of Quintar, said: “The global Extended Reality market, which includes AR, is expected to exceed $125 billion by the end of 2026 and, according to market research firm Statista, reach 85 million AR users in the United States, alone, by the end of 2023. When combined with the forecasted $150 billion market opportunity in U.S. sports betting, the long-term value proposition presents explosive growth potential for enterprising companies taking the lead in delivering technology-enabling solutions to fans, sports media operators and sportsbooks. Sports fans are becoming increasingly demanding and expect entertainment, fun and information alongside their desired content and viewing experiences. Marrying in-game sports betting with the thrill of AR is, in our opinion, an obvious combination and one that is going to have measurable impact on the world of sports for years to come.”

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Endorphina Enters into Partnership with Luckia

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Endorphina has entered into a partnership with Luckia, a leading company in the gaming sector. Combining Endorphina’s passion for slots with Luckia’s innovative spirit, this partnership is set to provide incredible gaming experiences to all iGaming enthusiasts.

Endorphina’s Senior Partnership Manager, Zdenek Llosa, shared his excitement about the partnership: “We are thrilled to join forces with Luckia, a respected and influential operator in Colombia, Spain, Mexico, and Portugal. This partnership is a significant step forward in our global expansion strategy, allowing us to reach new players and markets. We are confident that Luckia’s players will appreciate the quality and diversity of our games, and we look forward to a fruitful and enduring collaboration.”

Luckia is a commercial brand of Luckia Gaming Group that combines offline and online gaming, including traditional businesses such as gaming machines in bars and restaurants and gaming arcades, new online gaming activities, and land-based sports betting. By advancing the current concept surrounding gaming, Luckia aims to provide an extensive entertainment experience, democratizing gaming and making it a social, accessible, and trust-inspiring activity.

Eloy Fernandez, Head of Product at Luckia, said: “We’re thrilled to announce our new partnership with Endorphina, with Mexico being the first market to go live with their creative slot content on Luckia’s platform! Endorphina’s distinctive games will not only enhance our offering but also provide a fresh and engaging experience for our Mexican players. Their unique approach aligns with our mission to elevate entertainment and optimize our services in key markets.”

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Compliance Updates

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

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Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro

 

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.

With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.

Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.

Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.

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Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”

Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.

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