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Impulsive Gambling – How the UK & Non GamStop Casinos Deal With It

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Online gambling got birthed in 1994 when Antigua and Barbuda decided to pass the Free Trade and Processing Act. However, it took two years before the world’s first online casino (InterCasino) appeared, thanks to internet payment technology developed by its operator CryptoLogic. In the 1990s and the 2000s, Americans could only enjoy online casino entertainment for real money at offshore platforms. That all changed in 2013, when the Nevada Gaming Commission granted 888 Casino a license, making it the first Interactive Gaming Service Provider active in any US jurisdiction. That same year, this brand also made its presence known in New Jersey, the top US online gambling market.

Following the global events that began to unfold in early 2020, many US states are now looking to create new tax revenues to plug budget shortfalls. One of the simplest ways to achieve this is to legalize online gambling. When it comes to sports betting, almost everyone is passing such laws, with many territories also exploring the option to make online casino gaming a reality for their residents. With this occurrence, concerns come about a potential rise in gambling addiction rates in the US. Thus, many are looking to Europe’s most established interactive gaming market to draw lessons on how they can curb problem gambling. What follows below is an in-depth look at how UK’s mandatory self-exclusion scheme named GamStop operates and how foreign, non GamStop Casinos stop their users from developing a compulsion towards online betting or nourishing such a preexisting condition.

UKGC’s Partnership With GamStop

The UK Gambling Commission (UKGC) is Britain’s gaming regulator. It took over this role from the Gaming Board for Great Britain in 2007, as detailed in the Gambling Act of 2005. It monitors all forms of gambling that happen within the UK’s borders, except for spread betting. For years, the UKGC had planned on implementing a mandatory self-exclusion scheme featured at every one of its licensed operators. Intentions for such a system to go live got announced in 2017. Yet, it took three more years before it became active under the title GamStop. It gets operated by a not-for-profit organization that bears the name The National Online Self Exclusion Scheme Limited. Once a UK player activates a GamStop ban, he can no longer visit and play at any UKGC site until his chosen self-exclusion period elapses.

The UKGC has a renowned reputation as the firmest interactive gaming regulator in Europe. It looks after all UK players by supplying unparalleled player protection. It goes so far as to make every UKGC-licensed operator implement measures like spin timers, game limitations, no auto-play, and more, to lower the rates of gambling addiction in Britain. Slots sites not on GamStop offer more liberating gameplay due to them not having to feature any of these measures.

How Non GamStop Casinos Function

The list of casinos not on GamStop is immense because these are platforms with a license from an international regulator and not the UKGC. The UK Gambling Commission only monitors a little over a hundred sites active on the UK market.  The other gaming platforms available for Brits are slot and bingo sites not on GamStop, which are of comparable quality but boast foreign licenses. One such famous interactive gaming licensing organization is the Malta Gaming Authority (MGA). Malta is Europe’s online gambling haven, and every operator that seeks to offer its services to residents of countries with no online gaming legislation attains an MGA license to do so.

The Malta Gaming Authority is a reliable regulator and enforces many of the same measures as the UKGC. However, it is not as diligent as the previously mentioned organization. Nor is it as firm in punishing its operators. That said, many UK players prefer to play on old and new non GamStop casinos found on websites like this because these platforms offer more promotions, games, have higher max bet limits, and feature more liberating gameplay.

GamStop Platforms vs. Non GamStop Casinos

Under the hood, UK-based and non-UK sites have multiple similarities. That is so because they use many identical software solutions. Still, they differ in some areas, mainly due to the UKGC’s concerns regarding impulse control and betting. It wants to keep betting an entertainment-based activity, nothing more. That said, no one platform category is better than the other. They each have their benefits and drawbacks, some of which get listed below.

Pros of UK-Based Sites

  • Super vetted operators.
  • Universal self-exclusion.
  • Slot gameplay is less intense.
  • Third-party dispute resolution such as IBAS.

Cons of UK-Based Sites

  • Less generous promotions.
  • No niche transaction methods on hand.
  • Irreversible self-exclusion bans.

Positives of Non GamStop Casinos.

  • Vaster game libraries.
  • No slot gameplay limitations.
  • More payment methods on offer.
  • Perk-rich VIP programs.

Negatives of Non UK Casinos

  • Dispute resolution per foreign laws.
  • Availability to debt accumulation payment methods (credit cards).
  • No universal conditions apply to all operators.

What Gambling Addiction Measures Does the US Market Need?

Hopefully, something similar to GamStop would be perfect. However, there is no federal body that can oversee the implementation of such a program. The only two organizations that can start an initiative regarding such a nationwide scheme are the American Gaming Association and the National Council on Problem Gambling (United States). One of these entities could create such a database and offer voluntary participation to all online gambling operators that provide their services from a US jurisdiction.

Sadly, they cannot force gambling sites to implement such a scheme. But, if lobbies and authorities put pressure on the most popular online casino brands in the nation to participate, that could cause a ripple effect. Smaller, less-established gaming companies would not want to risk appearing less reliable to customers by not taking part in such a system, thus leading to it spreading nationwide. Of course, it would take some time for such an idea to come to fruition. There are still ongoing debates on the precise DOJ interpretation of the Interstate Wire Act of 1961. Does it allow US states to pass their legalization regarding online casinos or not?

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To Wrap Up

There is no doubt that the US online casino market will soon explode. When it does, operators will have to take appropriate steps to ensure that everyone engages in this pastime responsibly. A GamStop-like program seems like a quality first step. Even non GamStop casinos promote responsible gambling by allowing everyone to set loss/deposit limits and site self-exclude. US online casinos offer that as well, but there is a need for state-wide and nation-wide anti-gambling addiction measures to stop the proliferation of gambling-related harm. The future of the US market is bright, and everyone in it should do their part to ensure that gambling remains fun.

Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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Licenses received: RockApp strengthens its position in the US iGaming market

 

RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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BetMGM Secures Exclusive Online Casino Content Rights to “Family Feud” and “The Price is Right” with Fremantle Partnership

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BetMGM, a leading iGaming and sports betting operator, announced a new and exclusive online casino rights partnership with Fremantle, a world leader in creating, producing and distributing entertainment content for over 100 years. The multi-year agreement secures the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games, and non-traditional casino games. The partnership establishes the foundation for BetMGM to create customized online casino content around both game show brands.

“This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand. ‘Family Feud’ and ‘The Price is Right’ are two of the most popular game shows in North America, and we look forward to bringing their fun and excitement to our online casino in various exciting ways,” said Adam Greenblatt, Chief Executive Officer of BetMGM.

During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for “Family Feud” and “The Price is Right”. Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.

Suzanne Lopez, COO of Fremantle North America, said: “Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It’s all about enhancing how fans of ‘The Price Is Right’ and ‘Family Feud’ connect with the shows in fresh, immersive ways.”

The company’s award-winning online casino is home to over 3500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM’s jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot’En Khamun and the Dead Sea Scrolls.

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BetConstruct Becomes the First iGaming Company to Offer Both B2B and B2C Licenses in Canada through Affiliate Entity

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BetConstruct, a global pioneer in iGaming and sports betting solutions, has announced a significant milestone in the gaming industry. Through its affiliate entity, BetConstruct has become the first iGaming company authorized to facilitate the issuance of both Business-to-Business (B2B) and Business-to-Consumer (B2C) licenses. This remarkable achievement was made possible by obtaining a direct license authorization from the Tobique First Nation in Canada.

The Tobique First Nation, renowned for its innovative and forward-thinking regulatory approach, has entrusted BetConstruct’s affiliate entity with the authority to oversee applications and facilitate the issuance of licenses from its jurisdiction. This partnership underscores shared values of innovation, transparency, and a commitment to responsible gaming practices.

This historic development places BetConstruct at the forefront of the Canadian iGaming market, redefining the opportunities available to gaming operators. By leveraging its affiliate entity’s licensing capabilities, BetConstruct empowers businesses to navigate a streamlined and transparent regulatory environment, unlocking new opportunities for growth and innovation.

“At BetConstruct, we’ve always strived to push the boundaries of what’s possible in iGaming. This landmark achievement with the Tobique First Nation reflects our unwavering dedication to creating opportunities for our partners while upholding the highest standards of responsibility and integrity in gaming,” said Vigen Badalyan, Co-Founder of BetConstruct.

The issuance of dual licenses under the watchful eye of BetConstruct’s affiliate not only highlights BetConstruct’s commitment to supporting its partners but also reinforces the company’s role as a trusted leader in the global iGaming landscape.

This milestone signals a new era for regulated iGaming, as BetConstruct takes bold steps to establish a robust ecosystem for operators and consumers alike. With its direct license authorization from the Tobique First Nation, BetConstruct is setting a new standard for innovation, consumer protection, and sustainable growth in Canada and beyond.

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