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Impulsive Gambling – How the UK & Non GamStop Casinos Deal With It

Online gambling got birthed in 1994 when Antigua and Barbuda decided to pass the Free Trade and Processing Act. However, it took two years before the world’s first online casino (InterCasino) appeared, thanks to internet payment technology developed by its operator CryptoLogic. In the 1990s and the 2000s, Americans could only enjoy online casino entertainment for real money at offshore platforms. That all changed in 2013, when the Nevada Gaming Commission granted 888 Casino a license, making it the first Interactive Gaming Service Provider active in any US jurisdiction. That same year, this brand also made its presence known in New Jersey, the top US online gambling market.
Following the global events that began to unfold in early 2020, many US states are now looking to create new tax revenues to plug budget shortfalls. One of the simplest ways to achieve this is to legalize online gambling. When it comes to sports betting, almost everyone is passing such laws, with many territories also exploring the option to make online casino gaming a reality for their residents. With this occurrence, concerns come about a potential rise in gambling addiction rates in the US. Thus, many are looking to Europe’s most established interactive gaming market to draw lessons on how they can curb problem gambling. What follows below is an in-depth look at how UK’s mandatory self-exclusion scheme named GamStop operates and how foreign, non GamStop Casinos stop their users from developing a compulsion towards online betting or nourishing such a preexisting condition.
UKGC’s Partnership With GamStop
The UK Gambling Commission (UKGC) is Britain’s gaming regulator. It took over this role from the Gaming Board for Great Britain in 2007, as detailed in the Gambling Act of 2005. It monitors all forms of gambling that happen within the UK’s borders, except for spread betting. For years, the UKGC had planned on implementing a mandatory self-exclusion scheme featured at every one of its licensed operators. Intentions for such a system to go live got announced in 2017. Yet, it took three more years before it became active under the title GamStop. It gets operated by a not-for-profit organization that bears the name The National Online Self Exclusion Scheme Limited. Once a UK player activates a GamStop ban, he can no longer visit and play at any UKGC site until his chosen self-exclusion period elapses.
The UKGC has a renowned reputation as the firmest interactive gaming regulator in Europe. It looks after all UK players by supplying unparalleled player protection. It goes so far as to make every UKGC-licensed operator implement measures like spin timers, game limitations, no auto-play, and more, to lower the rates of gambling addiction in Britain. Slots sites not on GamStop offer more liberating gameplay due to them not having to feature any of these measures.
How Non GamStop Casinos Function
The list of casinos not on GamStop is immense because these are platforms with a license from an international regulator and not the UKGC. The UK Gambling Commission only monitors a little over a hundred sites active on the UK market. The other gaming platforms available for Brits are slot and bingo sites not on GamStop, which are of comparable quality but boast foreign licenses. One such famous interactive gaming licensing organization is the Malta Gaming Authority (MGA). Malta is Europe’s online gambling haven, and every operator that seeks to offer its services to residents of countries with no online gaming legislation attains an MGA license to do so.
The Malta Gaming Authority is a reliable regulator and enforces many of the same measures as the UKGC. However, it is not as diligent as the previously mentioned organization. Nor is it as firm in punishing its operators. That said, many UK players prefer to play on old and new non GamStop casinos found on websites like this because these platforms offer more promotions, games, have higher max bet limits, and feature more liberating gameplay.
GamStop Platforms vs. Non GamStop Casinos
Under the hood, UK-based and non-UK sites have multiple similarities. That is so because they use many identical software solutions. Still, they differ in some areas, mainly due to the UKGC’s concerns regarding impulse control and betting. It wants to keep betting an entertainment-based activity, nothing more. That said, no one platform category is better than the other. They each have their benefits and drawbacks, some of which get listed below.
Pros of UK-Based Sites
- Super vetted operators.
- Universal self-exclusion.
- Slot gameplay is less intense.
- Third-party dispute resolution such as IBAS.
Cons of UK-Based Sites
- Less generous promotions.
- No niche transaction methods on hand.
- Irreversible self-exclusion bans.
Positives of Non GamStop Casinos.
- Vaster game libraries.
- No slot gameplay limitations.
- More payment methods on offer.
- Perk-rich VIP programs.
Negatives of Non UK Casinos
- Dispute resolution per foreign laws.
- Availability to debt accumulation payment methods (credit cards).
- No universal conditions apply to all operators.
What Gambling Addiction Measures Does the US Market Need?
Hopefully, something similar to GamStop would be perfect. However, there is no federal body that can oversee the implementation of such a program. The only two organizations that can start an initiative regarding such a nationwide scheme are the American Gaming Association and the National Council on Problem Gambling (United States). One of these entities could create such a database and offer voluntary participation to all online gambling operators that provide their services from a US jurisdiction.
Sadly, they cannot force gambling sites to implement such a scheme. But, if lobbies and authorities put pressure on the most popular online casino brands in the nation to participate, that could cause a ripple effect. Smaller, less-established gaming companies would not want to risk appearing less reliable to customers by not taking part in such a system, thus leading to it spreading nationwide. Of course, it would take some time for such an idea to come to fruition. There are still ongoing debates on the precise DOJ interpretation of the Interstate Wire Act of 1961. Does it allow US states to pass their legalization regarding online casinos or not?
To Wrap Up
There is no doubt that the US online casino market will soon explode. When it does, operators will have to take appropriate steps to ensure that everyone engages in this pastime responsibly. A GamStop-like program seems like a quality first step. Even non GamStop casinos promote responsible gambling by allowing everyone to set loss/deposit limits and site self-exclude. US online casinos offer that as well, but there is a need for state-wide and nation-wide anti-gambling addiction measures to stop the proliferation of gambling-related harm. The future of the US market is bright, and everyone in it should do their part to ensure that gambling remains fun.
Canada
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
Compliance Updates
The Saskatchewan Indian Gaming Authority (SIGA) Selects New Board Chair

The Saskatchewan Indian Gaming Authority (SIGA) has announced Chief Tammy Cook-Searson, of the Lac La Ronge Indian Band, as its new Board Chair for SIGA’s Board of Directors.
SIGA is a non-profit First Nation gaming operator for seven land-based casinos and the online gaming platform PlayNow.com in Saskatchewan.
Chief Cook-Searson first joined SIGA’s Board of Directors in 2018 and has been a regular SIGA Board member as well as a member of SIGA’s Audit & Finance Committee.
She is serving in her 20th year as Chief of Lac La Ronge Indian Band and has a Master of Business Administration (MBA) degree and a graduate diploma in management from Athabasca University. She also holds honorary degrees from the University of Regina, the Saskatchewan Indian Institute of Technologies (SIIT) and Saskatchewan Polytechnic.
Chief Cook-Searson replaces outgoing Board Chair former Chief of Muskowekwan First Nation Reginald Bellerose, who has held the Board Chair position since February 4, 2015.
Latest News
SCCG Announces Strategic Partnership with Applift

SCCG Management has announced a strategic partnership with Applift, the world’s top performance App Store Optimization (ASO) agency. This partnership will introduce Applift’s proprietary ASO technology and advanced growth strategies to gaming companies worldwide, leveraging SCCG’s unmatched distribution capabilities and expansive gaming ecosystem of 120+ client partners.
Applift has earned a reputation as the gold standard in app growth by delivering data-driven ASO strategies powered by proprietary AI tools and the most comprehensive keyword intelligence system in the industry. Their work drives top keyword rankings, scalable user acquisition, and real business impact – increasing FTDs, improving retention, and maximizing LTV for some of the world’s most successful gaming, finance, utility, and AI apps.
Through this partnership, SCCG will activate its global network — with offices in every major gaming market across North America, LATAM, Europe, Africa, and Asia — to bring Applift’s breakthrough ASO technology to gambling companies seeking to scale user acquisition, boost visibility, and outperform the competition in app stores.
“At SCCG, we identify and scale the technologies that shape the future of gambling,” said Stephen Crystal, Founder and CEO of SCCG Management.
“Applift’s ASO platform is a game-changer. Our partnership gives gaming companies a proven solution to turn mobile visibility into performance at scale — and our global presence ensures the right operators and platforms benefit from this innovation.”
“At Applift, we’ve helped top gaming apps dominate the app stores, turning visibility into performance and installs into high-value users — all through our unmatched ASO technology and data-driven approach. Partnering with SCCG is a natural step forward. Their strategic footprint in the gaming world perfectly complements our ability to scale app growth at the highest level. Together, we’re not just optimizing – we’re redefining how gaming brands win in the app stores. I couldn’t be more confident in what we’ll achieve,” said Bar Nakash, CEO of Applift.
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