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Connecticut Lottery and Rush Street Interactive Launch Retail Sportsbook in New Haven
The Connecticut Lottery Corporation, Rush Street Interactive, and Sportech have launched in-person sports betting at the first of 15 PlaySugarHouse retail sportsbooks in Connecticut. With the launch, players can now place bets at Sports Haven in New Haven, CT.
In the coming days, the retail sportsbooks at Bobby V’s Restaurant & Sports Bar locations in Stamford and Windsor Locks will open and begin accepting bets.
“This has been a long time coming for Connecticut players, and we’re honored to be the only statewide retail operator. Together with our partners Rush Street Interactive and Sportech Venues, we can offer bettors world-class, in-person sportsbooks at accessible locations throughout the state and mobile sports betting under the PlaySugarHouse brand,” Greg Smith, President and CEO of Connecticut Lottery Corporation, said.
“We also want to acknowledge that this day would not have been possible without the tireless and collaborative work on the part of Governor Lamont, his staff, and our Legislative leaders. Their efforts led to a deal that benefits all of Connecticut,” Connecticut Lottery Corporation Board Chair Rob Simmelkjaer said.
The new PlaySugarHouse sportsbooks in New Haven, Stamford, and Windsor Locks offer a full suite of entertainment options, including wall-to-wall TV monitors, odds boards, food and beverage menus, and now the opportunity for fans to wager on their favorite sports, leagues, and players. Eligible bettors 21 and over will be able to place a wide array of bets on various professional and collegiate sports, including parlays, prop bets, and in-game bets, through self-service kiosks as well as staffed teller stations.
“We are thrilled to roll out the PlaySugarHouse retail sportsbooks in the state of Connecticut alongside the Connecticut Lottery and Sportech. By combining the Connecticut Lottery’s brand recognition and retail presence throughout Connecticut, Sportech’s easy-to-access venues, and RSI’s market proven products and services, we look forward to delivering convenient and exciting sports betting options to PlaySugarHouse players across the state,” Richard Schwartz, Chief Executive Officer of RSI, said.
In addition to betting in-person, Connecticut players can now bet online using RSI’s award-winning platform from their mobile devices, tablets, desktop and laptop computers. The CT.PlaySugarHouse.com online sportsbook includes thousands of betting options, a broad selection of live streaming content, unique bonusing and rewards programs, numerous deposit methods, automated cash-out approvals, and user-friendly responsible gaming tools, including deposit, spend, and time limits.
The PlaySugarHouse retail sportsbooks will expand to seven additional Sportech locations in Hartford, Manchester, Waterbury, Torrington, New Britain, Milford, and Norwalk throughout the coming weeks. The Connecticut Lottery and RSI are authorized to operate up to 15 PlaySugarHouse retail sports wagering locations, most of which will be within an approximately 30-minute drive for most Connecticut residents.
“Today marks a historic day for sports betting fans in Connecticut as the PlaySugarHouse sportsbook launches in New Haven. Our Sportech team is delighted to be Connecticut Lottery’s and RSI’s partner for delivering this exciting product here and in all our other locations soon,” Ted Taylor, President of Sportech Venues, said.
North American Expansion Kicks Off Through Strategic Partnership with Moozi
Golden Matrix Group’s game development division, Expanse Studios, has officially entered the U.S. sweepstakes market, marking a significant milestone in its North American growth strategy. This move is powered by a strategic content partnership with Moozi, one of the most dynamic sweepstakes social casino platforms in the region.
With Moozi now featuring over 50 of Expanse Studios’ top-performing games—including immersive slots, crash games, and table games—this partnership positions GMGI to capture a share of the $5.6 billion U.S. sweepstakes market, projected to more than double to $11 billion by 2025 (Eilers).
Damjan Stamenkovic, CEO of Expanse Studios, commented:
“This partnership signifies our formal entry into the U.S. market, showcasing the innovation and player-first experiences that define Expanse Studios. Collaborating with Moozi enables us to deliver advanced gaming content to a growing audience in North America, a key region for our global growth.”
James Anderson, Moozi’s CCO, added:
“Expanse Studios has set a high bar for engaging and innovative gaming experiences. Their addition to our platform elevates Moozi’s offerings and strengthens our mission to lead the U.S. sweepstakes social casino space.”
This launch underscores Expanse Studios’ commitment to innovation and its long-term growth trajectory in regulated markets. By entering the North American sweepstakes market, Expanse Studios takes a bold step in expanding its footprint while delivering cutting-edge gaming experiences.
Zitro, a leading global gaming company, has announced the successful launch of its first Wide Area Progressive (WAP) in Argentina, with over 45 slot cabinets initially installed in five gaming halls located at the Hipódromo de Palermo. The product selected for this project is the successful game “Mighty Hammer Ultimate” on Zitro’s premium cabinet, “Altius Glare.”
This system represents the first WAP in South America. A shared jackpot called “Mega Pozo Mighty Hammer” starts at 50 million Pesos and grows progressively, making it the largest accumulated prize in the region. The official inauguration was held on December 19th during the exclusive “Noche de Palermo” event, including a live performance by the renowned Argentinian band Los Totora.
Company Directors commented: “We are very pleased to introduce Argentina’s first WAP at the Hipódromo de Palermo. This project – for which we partnered with Zitro – reiterates Casino Club’s commitment to innovation, always under the premise of offering our customers an entertainment experience that exceeds all their expectations.”
For her part, Alejandra Burato, Regional Director of Zitro for LatAm, commented: “The launch of our first WAP in Argentina is a very important milestone for Zitro, as it confirms our company as a supplier of machines for WAPs. Attending the inauguration event and seeing firsthand how our products connect with players has been a pleasure, providing a unique and different entertainment experience in the region. Additionally, I want to highlight the excellent marketing surrounding the launch, contributing to its success. Finally, I would like to thank Casino Club for their trust and collaboration, which has allowed us to present this innovative proposal in such a renowned and emblematic place as the Hipódromo de Palermo.”
The SOFTSWISS Game Aggregator, the largest content hub in the iGaming industry, has secured Brazilian certification, becoming one of the first in the market to achieve this milestone.
Regulatory rules for iGaming come into effect in Brazil on 1 January 2025. According to them, platforms, aggregators, sportsbooks, and providers must undergo certification. Companies aiming to provide their services in Brazil in 2025 and beyond have been preparing for this transition throughout the year.
The SOFTSWISS team announces that its Game Aggregator is the first to fully comply with regulations, completing all necessary preparations and receiving the certificate to ensure smooth and efficient operations for its clients.
SOFTSWISS has also obtained certification for integration with the world’s largest game providers – Pragmatic Play, Evolution, and Playtech. These providers offer a diverse range of games tailored to suit the preferences of Brazilian players, from immersive live dealer experiences to engaging slots and table games, ensuring entertainment for every type of player.
According to recent Kantar research conducted in November 2024, the overall satisfaction index for the SOFTSWISS Game Aggregator is 8.1 out of 10. Remarkably, half of the respondents rated the product a 10 or 9. Customer support service satisfaction scored even higher, at 8.4 out of 10.
The Game Aggregator also boasts a key advantage: consistent 99.999% uptime, which is crucial for the iGaming business.
Ivan Montik, Founder of SOFTSWISS, notes: “According to our information, the SOFTSWISS Game Aggregator is the first aggregator fully prepared, both technically and legally, to work in Brazil when the new regulations take effect. This is a significant achievement that the team has worked on diligently and systematically. Our work doesn’t stop here – we are actively adding new providers to help our clients expand their presence in this promising Brazilian market, which is no longer ‘the sleeping giant’. It has awakened, and SOFTSWISS is at the forefront of this exciting transformation.”
To support this high level of performance, earlier this year SOFTSWISS appointed Rubens Barrichello, the Brazilian Formula 1 legend, as a Non-Executive Director, demonstrating its strong commitment to the local market. To ensure efficient operations and promptly address ongoing matters, SOFTSWISS also has a dedicated team of local business development managers in Brazil.
SOFTSWISS team will be available to discuss partnership in Brazil and other markets at the first major iGaming event of 2025 – ICE Barcelona, taking place on 20–22 January, at stand 2G42.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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