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How Online Gambling Gained Momentum in the USA Amidst Covid-19

With the lingering Covid-19 pandemic and ongoing quarantine, people constantly get bored at home; hence they frequently turn to online sites, games, and platforms. The recent lockdown(s) led to the closure of Lottery Stalls, Gambling Lounges, Bingo Halls, and Casinos. The gambling industry transitioned from offline to online gaming and gambling at the comfort of your home.
One can distinguish online gambling by getting involved in betting in casinos or sports over the internet. People referred to this as Internet Gambling or e-gambling. Usually, you use credit cards to place the stake, and you can enjoy wins or losses thereby. And with the current popularity of online gambling, a must-do is to find a safe and reliable online gaming site like CasinoVibez.
Online Gambling Facts And Statistics
Statistics say that in 2020, the online gambling market in the USA was at an estimated value of USD 1,978.57 million and projected to register a 17.32% in a 5-year CAGR. And the online gambling industry statistics show that the Covid-19 lockdowns of 2020 put many bettors at the risk of consuming either more time or money venturing online.
Here are some current facts about online gambling in the US:
About 96% of online bettors find it convenient to play at home, and 64% consume more time and wealth gambling online. More than 10 million Americans have a gambling addiction, and 85% of Americans divulged to having gambled at least once in their lifetime.
Looking at the online gambling data, more than half of the online gamblers in the USA are female, and they are 31% more at risk of developing problems due to online casino gambling.
And while it’s true that online gambling is widespread globally, it doesn’t inevitably mean that all of it is legal. In America, 16 out of 50 states are not even intending on approving a bill, the illegal gambling statistics show. Some of these states include Texas, Wyoming, Washington, and Utah, to name a few.
Why Online Gambling Became The New Normal
The aptitude of placing a stake or taking part in a card game from the solace of one’s home appeals to many patrons worldwide. As a result, the international online gambling market scope reached almost 59 billion USD in 2019, and they foresaw its further growth. And with casinos and gambling halls closed because of the pandemic, the investors and owners found another way to revive the industry in the form of online gambling games and online gambling sites. Now, you don’t have to travel to Las Vegas to experience gambling at its best.
Whether you’re in bed or out on your patio drinking coffee, you can relive the feeling of being there in the safety of your home. Just like wearing face masks and the 6-feet-away rule, online gambling is one of the new normals that we have to encounter.
Top 5 Popular Online Casino Games That Boosted Online Gambling
From face-to-face gaming to online gaming, these games played a big part in boosting the online gambling industry. You could check below some of the most famous and best casino games that you could try.
Slots
One of the oldest and considerably famous gambling games to play, online slots will provide you with hours of leisure and allow you to earn real cash on one of the many generated jackpots available. Online slots are also one of the simplest games to play, so it’s a crowd favorite.
Roulette
The game Roulette is one of the oldest and most common casino table games out there. When playing, you have to spin the wheel and see if your number comes up. There are three traditional types to choose from; American, European, or French roulette.
Blackjack
Also known as 21, it is undoubtedly one of the most popular classic games of skill. This hugely famous card game is an online favorite and is available in many variants that will keep you occupied for months and months.
Video Poker
Poker is another of those top-rated gambling games accessible online. Video Poker is a game based on the five-card draw poker where you play by betting coins in hopes of building the most substantial possible hand. Winning will add money to your bankroll.
Keno
Keno is simple to understand and quick to play. It’s a lottery-style game that has become a favorite at online casinos everywhere. Like the lottery, this is a game of chance, and the outcome is entirely random. So if you’re interested in bingo or lottery-style games, be sure to check this out.
Online Gambling Reminders
Online gambling has a significant impact on the world as we know it today. The upgraded gambling industry accompanies pros and cons. People only need to be vigilant and learn to have the self-control required to enjoy the game and not turn it into addiction. As the online gambling market gains momentum and grows alongside Covid-19, seize the moment and enjoy what life has to offer. Be it apples or online casino chips.
Compliance Updates
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
Latest News
Liftoff’s 2025 Mobile Ad Creative Index Reveals UGC Is a Key Differentiator for Top Apps

Major findings from the newly launched report include playable ads having the potential to deliver impression-to-install rates 16 times that of non-playable formats for emerging gaming apps and a 20% increase in spending on interactive ads year over year.
Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps and games. It also highlights the expanding role of AI in creative production, testing, and optimization.
This year’s Mobile Ad Creative Index specifically analyzes creative concepts that have excelled in scale for Liftoff’s highest-spending advertisers over the past 12 to 48 months. It is based on findings from over 4.7 trillion impressions, 263 billion clicks, and 1.1 billion installs between 1 January 2023 and 31 May 2025.
Highlights from the report include:
Top consumer apps are investing in interactive ads to compete for engagement
In 2024, the share of spend on interactive ads for top apps increased by 20% year over year. The share of spend increased by 2% for spenders outside the top tier. Top-spending apps differentiate their campaigns by adding innovations to evergreen concepts such as social scrollers, carousels, and scratch-offs.
Playable ads deliver returns across ad budgets for mobile game advertisers
In 2024, the share of spend on playable ads for top games averaged 35% higher than other games. Across all ad budgets, however, playable ads delivered higher conversion rates. Impression-to-install rates were 8 times that of non-playable formats for top spenders and 16 times that of non-playable formats for other game advertisers.
Tailoring “metaplay” elements to motivations can improve performance
“Metaplay” elements—gameplay that diverges from an app’s core design to appeal to a broader audience—are widespread, but top games gain an edge by tailoring their metaplay ads to the publisher audience. The report found that aligning “metaplay” creative with publisher audiences resulted in a 93% increase in installs-per-mille.
UGC is becoming a key differentiator in driving scale for consumer apps
The share of spend on user-generated content (UGC) increased 11% for top-spending apps, with social and utility apps seeing the most significant jump of nearly 30% between 2023 and 2024.
Widespread adoption of Gen AI leads to more customized ad experiences
Creative teams increasingly leverage AI to enhance top-performing assets with 3D and motion and to create and test variations. Top advertisers also use AI to recombine their assets in customized ad experiences that break away from standard video to playable formats.
Yann Zeller, Chief of Staff, Creative at Liftoff, said: “Today’s creative landscape is shaped by a single, powerful truth: attention is the commodity, and brands, games, and influencers are all vying for it. Great mobile ad experiences can earn attention by aligning context with behavior. As ad formats become richer and AI expands our ability to personalize and adapt creatives at scale, we’re able to unlock new insights into user behavior and motivation. We see users spend meaningful stretches with the right content, sometimes 60 to 90 seconds when the ad feels personal or prompts meaningful participation. This isn’t just a better way to advertise—it’s a better way to tell stories and the most exciting brief we’ve had in years.”
Soren Steelquist, Director of Creative Production, said: “The proof is in the data—more and more consumer apps are incorporating UGC into every stage of their marketing, and programmatic is no different. UGC works because it’s authentic and relatable, and users are more likely to be influenced by ad when it’s coming from a trustworthy source. To see higher impact from UGC creatives, work with a partner that can match the right creator with your brand and develop winning concepts that resonate with audiences.”
Latest News
Hasbro Strikes New Multi-Year Casino Licensing Partnerships

Hasbro, a leading games, IP, and toy company, announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally’s as its newest partners in casino licensing. The new partners join existing licensee Sciplay.
The announcement underscores Hasbro’s “Playing to Win” strategy, revealed in February 2025, which focuses on innovation, partnerships, and bringing beloved brands to life across more formats than ever.
“We’re all about play—and that means meeting our fans wherever they are, from the game table to the casino floor. These visionary new partners have the expertise and imagination to reimagine our brands in bold, exciting ways for adult audiences,” said Claire Hunter Gregson, Director of Gaming Relationships.
Hasbro has a nearly 30-year history of licensing its age-appropriate IP to the gambling sector. With this new lineup of partners, the company is expanding access to entertainment experiences that reimagine its brands for a growing base of adult fans and gamers.
Following is the list of partners:
• Aristocrat Technologies – B2B manufacturer land-based slot machines (MONOPOLY)
• Evolution – B2B developer for online slots and live casino (MONOPOLY, Hasbro Games)
• Galaxy Gaming – B2B developer and manufacturer for casino table games (MONOPOLY, YAHTZEE, BATTLESHIP)
• Bally’s – B2C Online casino operator (MONOPOLY)
With new titles launching in January 2026, adult fans will see some of Hasbro’s beloved brands integrated into new and existing casino formats, including land-based gaming slots, online gaming slots, casino table games, and online casinos.
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