Latest News
How Digital Domain Turned the World into a Video Game for ‘Free Guy’

In 20th Century Studios’ Free Guy, the lines between real and digital are deliberately blurred, with the focus jumping between live-action and CG based on the point of view of the characters. For the filmmakers, it was like creating two movies in one, each requiring different techniques, from replacing actors with digidoubles to creating entire CG cities. With only a handful of visual effects studios in the world capable of doing it all, 20th Century Studios turned to veteran VFX house and Oscar® winner, Digital Domain.
“We worked closely with Shawn Levy and the filmmakers to essentially create Free City twice, once by augmenting live-action footage with digital additions, and again as a fully CG environment right out of a video game,” said Nikos Kalaitzidis, Digital Domain VFX supervisor. “There’s really nothing else out there that is quite like it, and that allowed us to do things we’ve never done before.”
The Two Sides of Free City
Free Guy begins with a live-action introduction to the metropolis of Free City, as one of the game’s top players makes his dramatic entrance. As the character “BadAss” plummets toward the city, filmmakers used a combination of digital and practical effects, beginning with footage of the actor in a wire harness suspended by a retractable crane. BadAss soon turns his descent in a low-opening skydive, featuring a CG parachute, landing perfectly in a waiting convertible supercar. To make the transition from the fall to the landing, artists at Digital Domain created digidoubles of the actor, making an otherwise impossible stunt seem natural.
As the car speeds off into Free City, the filmmakers used a multi-camera rig and a crane on the car itself to film on the streets of Boston and against green screens. Digital Domain took that real footage of the car, the actor and the actress in the passenger seat, and created a new set of digi-humans for each performer, along with a CG model of the car. They then switched between live-action and digidoubles as the car dodges grenades, crowds, trees, motorbikes and more, all added by Digital Domain. Using a combination of live city footage with plates and CG buildings, the scene then pans up and through the window of the film’s protagonist Guy (Ryan Reynolds), as he awakes blissfully unaffected by the insanity around him.
Digital Domain began with previsualization, providing the filmmakers with multiple iterations of the city and what the world in general looked like, from both the live-action and game sides. Once Guy begins to gain notoriety, players frequently see his avatar wandering through the digital version of Free City. To create the game setting, Digital Domain used the previs assets, and built over 89 3D environments, created from modular buildings, then altered with different textures and materials. Artists then added individual flourishes by hand to replicate and stylize the real-world locations, including storefronts, residential and commercial buildings and more.
Mixing Worlds
To populate the digital version of Free City, Digital Domain created digital versions of many of the characters, including Guy. To create the digital protagonist, Reynolds went to Digital Domain’s motion capture stages, where the actions for his movements were recorded and added to a library. He participated in a series of facial scans, all of which were combined to create a game-version of Guy that was similar to Reynolds, but slimmed down and stylized.
With Guy’s legend growing, the two worlds blur more and more, leading to a confrontation at a construction site. As two players sent by the developers – one dressed as a pink bunny, the other as a cop – chase Guy into an unfinished skyscraper, Digital Domain created both the interior and exterior of the building. The actors then performed in front of green screens and physical set pieces, allowing the filmmakers to create a superhuman chase.
As the action progresses upward, Guy jumps from floor to floor with inhuman ability, dodging weapons fire throughout. To allow Guy to move with unnatural movement, Digital Domain introduced a digidouble of Reynolds, while also adding additional props and environmental damage to fill out the scene. The environment then begins to morph thanks to the machinations of the game’s programmers. Digital Domain then ensured the shifting building retained the proper scale against the actors, while artists continually adjusted the lighting and textures. Guy eventually reaches the top of the building, where drone and helicopter footage was used to convey the sense of movement. It also gave a foundation for the live-action world outside, which was altered to reflect the fictional city’s skyline.
After falling from the building, Guy selects a “bubble suit,” which allows him to bounce safely – if awkwardly – toward the ground. To create the scene, the filmmakers used a stunt performer on wires positioned against a green screen for close shots, and a digidouble version of Reynolds for the wide shots and the more extreme bounces. Reynolds himself was then filmed in a prop bubble to show Guy after reaching the ground. The footage was then combined with recordings of a fast descent captured by a drone.
Digital Domain also helped to create Free City’s “Multiplayer Lounge,” a location where avatars can mingle, explore in-game weapons and watch feeds of the game world on large jumbotron screens. The multi-story structure regularly features dozens of players, all of which were recorded separately against a blue screen and added later by Digital Domain. The footage of the game – including a memorable moment when the live-action Guy sees a digital version of himself – were also provided by the VFX studio.
Along with the digital version of the main actors, Digital Domain also created an additional 46 3D hero and background assets to help populate Free City.
The End of the World
When Guy grows too popular, the developers decide to reboot the game and start over. The sequence needed a unique look that still honored the game motif, so Digital Domain went back in time. Artists referenced low-res texture mapping and glitches from 80s video games.
The deletion of the world was completed using a relatively new technique known as “data-moshing,” where movement in one layer of footage is applied to another. The result is a scene that looks as if a digital video has been pixelated and damaged. To create this effect, Digital Domain used Houdini to render low-res texture maps, while combining it with Nuke. After a psychedelic final swirl, the world disappears, leaving a white void where only Guy remains.
Rebuilding Actors
Along with the traditional digidouble work and animated characters, Free Guy also marks one of the first feature film uses of Digital Domain’s proprietary face-swapping tool, Charlatan. Utilizing neural networks, Charlatan takes existing footage and analyzes the movements down to the minutia. Artists then introduce a new face digitally constructed by hand, and the neural network in Charlatan matches it with the existing footage, replacing the original performance. Artists can then alter the facial movements to incorporate new expressions.
Late in the film, BadAss gives a speech with far-reaching implications. It’s vital to the plot and tone, and after seeing the finished results, the filmmakers decided that they needed to change the dialogue and add to it for the scene to have the necessary impact. Rather than schedule a new series of reshoots and force the actor back to read a handful of lines, various methods of animating the digital character were employed, with none producing a realistic and acceptable result. So Digital Domain decided to try Charlatan.
Artists created a new facial model of BadAss by hand, then used Charlatan to combine it with the original performance. Once the neural network was able to link the two and replace the original animation, the results were a more realistic digital avatar that could then mimic the actor’s facial mannerisms and movements to mimic reading the new lines. The actor then later recorded the new dialogue in ADR.
“Free Guy was an ambitious project that required expertise in multiple techniques and disciplines to make it. And that’s exactly what Digital Domain was built for,“ said John Fragomeni, global VFX president at Digital Domain. “We worked closely with the filmmakers to help create a unique look and feel for the live-action world of Free City and the gameplay world, and we think audiences are going to be blown away by what they see.”
Free Guy is in theaters now.
Gambling in the USA
Kambi Group plc signs on-property sportsbook partnership with the Oneida Indian Nation’s Turning Stone Enterprises

Oneida Indian Nation to offer Kambi’s premium Turnkey Sportsbook at three properties in Upstate New York
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a long-term partnership with the Oneida Indian Nation to provide its leading retail sportsbook solution to Turning Stone Enterprises’ three sportsbooks in Upstate New York.
Under the terms of the agreement, Oneida will replace its current third-party sports betting supplier with Kambi’s flexible Turnkey Sportsbook, which includes cutting-edge technology such as kiosks, point-of-sale terminals, Bring Your Own Device technology and an award-winning Bet Builder.
Turning Stone Enterprises is the parent organization for all business operations of the Oneida Indian Nation. The premier gaming destination in New York state, Turning Stone Enterprises’ portfolio of gaming venues includes – Turning Stone Resort Casino, YBR Casino & Sports Book and Point Place Casino.
Werner Becher, CEO of Kambi, said: “We are thrilled to announce our partnership with the Oneida Indian Nation, further strengthening our tribal partner network and expanding our footprint in one of the largest sports betting markets in the US. Oneida has a proven track record of offering best-in-class gaming experiences, and we look forward to working with them to ensure they have an unparalleled sportsbook offering for years to come.”
Ray Halbritter, Oneida Indian Nation Representative and Turning Stone Enterprises CEO, said: “Our collaboration with Kambi marks a major step forward for our sportsbooks. This new partnership will give our guests faster, more intuitive ways to place bets and add an all-new level of excitement to our sports betting experience.”
Latest News
Kiwis Deserve Safe Gambling That Gives Back

The Government’s new Online Casino Gambling Bill, currently under Select Committee review, is a step in the right direction toward creating a safer, fairer, and more transparent gambling environment for New Zealanders. As the country’s leading source of information on legal online gambling, we at PlayCasino.co.nz support the push to regulate offshore operators and introduce licensing, age checks, harm minimisation measures, and tax contributions.
But we believe the bill has a serious flaw: it makes no provision for the ongoing funding of community sport, which currently receives over NZ$170 million annually from gaming machine grants.
This gap in the legislation threatens the very fabric of Kiwi sport — the local clubs, youth teams, and community programmes that rely on consistent, ring-fenced funding from gambling grants. If licensed online operators are going to take market share away from the current retail sector, then it is only fair and responsible that they contribute back to the communities they serve.
We Believe in Smart Regulation That Gives Back
The bill includes strong proposals for reducing harm, enforcing local oversight, and holding operators accountable. That’s excellent — and long overdue.
But regulation is not just about minimising harm. It’s also about maximising benefit. And right now, community sport stands to lose big.
As Martin Snedden, Chair of Cycling New Zealand, rightly put it:
“Sport has thrived for decades off the back of community gambling grants. It all goes to clubs, not professional sport.”
We couldn’t agree more. If these new offshore casinos are to be welcomed into our regulatory framework, then they must be required to support the public good, just like the domestic gaming trusts they’ll be replacing.
Public Submissions Close 17 August – Let’s Make Our Voices Heard
This is not a done deal. The bill is still under Select Committee review, and the Government is accepting public submissions until 17 August. That means every New Zealander has a chance to weigh in and help shape the future of online gambling in Aotearoa.
We’re calling on our readers, our fellow players, sports lovers, parents, club organisers — everyone who cares about keeping our communities strong — to speak up.
We’ll be publishing a simple guide to help you make a submission quickly and easily. The more people who raise this issue, the harder it will be for lawmakers to ignore.
How We See It: Four Principles for a Better Gambling Bill
- Safer Gambling for Players
We fully support age verification, harm prevention, and enforcement of responsible gambling standards. - Legal Options for Kiwis
Licensing offshore operators gives Kiwis safe, controlled alternatives to the black-market casinos they’re already using. - Fair Play for Communities
If operators are earning revenue from Kiwi players, they must return some of it to the grassroots clubs that hold our communities together. - Transparency for All
Licensing is meaningless unless it comes with clear rules — and clear benefits — for the whole country.
We want the Online Casino Gambling Bill to succeed. We want safer play. But we won’t stay silent while community sport is pushed to the side.
We’ll Only Recommend Licensed, Responsible Operators
Once New Zealand’s online gambling market is regulated, we at PlayCasino.co.nz will only promote and review licensed casinos that meet the highest standards of safety, fairness, and transparency.
But we also want to see those operators contributing back — not just to tax revenue or harm services, but to the clubs and communities that make New Zealand what it is.
Final Word: Gambling Should Be Safe — and It Should Give Back
This bill is a chance to build a future where gambling works for players and communities, not just for offshore companies.
Let’s not miss that chance.
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Gambling in the USA
Offering a great value in Vegas, The Plaza Hotel & Casino extends its All-Inclusive Hotel Room Package through September

Due to popular demand, the Plaza Hotel & Casino is extending its all-inclusive hotel room package starting at $125 per person per night.
The Plaza was the first Las Vegas property to introduce an all-inclusive hotel room package in the summer of 2024. It was so well received by guests that the iconic downtown Las Vegas property brought it back this summer, and now, it has extended it to the month of September.
“Everyone has seen viral videos of people complaining about costs in Las Vegas or read headlines that Vegas is dead, but nothing is further from the truth at the Plaza in downtown Las Vegas,” said Jonathan Jossel, CEO of the Plaza Hotel & Casino. “We continue to welcome guests to the Plaza thanks to the value we offer, and this summer, many of our guests have taken advantage of our all-inclusive hotel room package.”
Jossel added that guests also enjoy the Plaza’s free fireworks show every Friday in the summer, a variety of dining options, the most pickleball courts of any Las Vegas resort, and the best player-friendly odds in Las Vegas on the casino floor.
The Plaza’ all-inclusive hotel room package waives all resort fees, but guests will still have free access to the fitness center, self-parking, and rooftop pool. It also includes bottomless drinks from the Omaha Bar and Sports Book Bar on the casino floor as well as breakfast and dinner from various dining outlets. In addition, the free dining options have been expanded, and a 25% discount on drinks at the rooftop pool cocktail bar has been added to the all-inclusive hotel offer. Details on the amenities included in the Plaza’s all-inclusive hotel package can be found at https://www.plazahotelcasino.com/las-vegas-all-inclusive-room-package/.
The Plaza’s all-inclusive hotel room package is available for booking online for a stay now through Sept. 30.
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