DraftKings has entered into an agreement to become the official and exclusive Daily Fantasy Sports (DFS) partner of the Boston Red Sox. The agreement reinforces DraftKings’ existing relationship with one of the most storied teams in baseball.
The Red Sox represents DraftKings’ most recent local sponsorship agreement in the Northeast, after previously solidifying deals with the New England Patriots and Boston Celtics. In addition to a variety of content integrations, the DraftKings brand will be displayed throughout historic Fenway Park, in addition to its current signage above the iconic Green Monster. Additionally, DraftKings will have field-level home plate signage and LED branding along the first and third baseline for one inning at each regular-season home game.
In addition to in-stadium branding, DraftKings will be promoted as the official daily fantasy partner of the Red Sox Foundation through emails, social media posts, and the Red Sox Foundation website.
“We are thrilled to team up with a historic franchise like the Red Sox and bring DraftKings closer to this passionate fanbase, which is even more special given our hometown Boston roots. As a Boston-born company, we are well-acquainted with the devotion of Boston sports fans, and we believe the engagement possibilities of this integration are only just beginning,” Ezra Kucharz, chief business officer of DraftKings, said.
“Since 2015, we have worked closely with DraftKings and are pleased to now have this Boston-based company on board as our official daily fantasy sports partner. With millions participating in the world of fantasy sports, this partnership positions us well to grow our game and engage with our fans on a trusted platform. We look forward to deepening our partnership in the years ahead,” Troup Parkinson, EVP of Partnerships at Red Sox, said.