Canada
Genius Sports Enters into Strategic Partnership with MEDIAPRO Canada
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has entered into a strategic partnership with MEDIAPRO Canada, a leading independent broadcast services, rights distribution and production company.
The agreement will help grow the domestic and international addressable market for Canadian soccer, through Genius Sports’ leading official data, streaming and marketing solutions.
In 2019, MEDIAPRO Canada sealed a 10-year partnership with Canadian Soccer Business (CSB), the enterprise that represents all commercial interests of the Canadian Premier League (CPL) and Canada Soccer. Through the partnership, MEDIAPRO Canada was tasked with promoting the sport, including the management of the global and domestic media rights to all CPL and Canadian Championship games.
OneSoccer, MEDIAPRO Canada’s dedicated soccer streaming platform, will now integrate Genius Sports’ live data and content into its live viewing experience for fans. Genius Sports’ data-driven marketing technology will also help to expand MEDIAPRO Canada’s domestic audience by driving OneSoccer subscriptions through personalized promotions and offers.
Genius Sports has also been granted the exclusive worldwide rights to distribute live video streams for all CPL and Canadian Championship games, which will help reach new soccer fans worldwide and drive further in-game engagement. Sportsbooks can also access official data rights to Canadian soccer through Genius Sports’ existing partnership with CSB.
“We’re delighted to seal this agreement with Genius Sports, one of the leading data and technology companies in the sports media landscape. We are confident that Genius will help unlock the value of our digital assets and extend the reach of our brands across new markets. The partnership also strengthens our commitment to transparency at a time when Canadian soccer is reaching new heights on both the domestic and international stage,†Oscar López, CEO of MEDIAPRO Canada, said.
“The convergence of official data, betting, streaming and marketing is rapidly changing the sports landscape across North America. Our technology is driving this convergence and at a time when Canada is embracing single-event sports betting, we are proud to have partnered with MEDIAPRO Canada to deliver the fan experiences of the future and grow Canadian soccer,†Mark Locke, CEO of Genius Sports, said.
ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.â€
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
Canada
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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